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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

Magicline GmbH

MySports app
How we can help you
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry with innovative, state-of-the-art software solutions. This is acknowledged by being the most awarded software in the fitness industry. The highly integrated management software perfectly matches all individual needs by building efficient and sustainable structures.

Our experience and the continuous development of our software positioned us as the leader in software development throughout Germany. More than 4,200 studios – including some of the biggest fitness chains and franchise systems as well as small independent studios – put their trust in our solutions.

Magicline is part of Sport Alliance GmbH.

Key products and ervices
Sport Alliance GmbH specialises in innovative solutions around gym management, financial services and a centralised supply chain management solution for gyms, franchises and chains. The group of companies counts over 4,200 clients, including McFIT (RSG Group), clever fit and Bodystreet.

With Magicline, Sport Alliance offers Europe’s leading cloud-based management software for the fitness industry and supports gym operators with optimising and digitialising their facilities.

Alongside Magicline, the company’s portfolio also includes the fitness website and training app MySports; bedarf.de which specialises in the purchase of goods for fitness studios, as well as Eurofit24 and Pay Due, two brands focusing on factoring and receivables management in the fitness industry.

case study: McFIT Click and Train
At Magicline, we keep close contact to our clients to develop features that they really need. This is very important to us. In times of the COVID-19 pandemic, this approach has been invaluable.

A very recent and essential case was our development of the “Click-and-Train” feature. We knew that we needed to enable gyms to offer at least outdoor training, while meeting all COVID-19 regulations. In this case we collaborated with McFIT, which set up an outdoor training area for their members.

In order to meet the regulations, they needed to be able to control the amount of people in their facility and the time they spend training. The “Click-and-Train” feature meets exactly these needs.

Gym owners now can define how many people can train in their studio and for how long. Members can book free time slots online or via app and are only granted access to the outdoor gym with a valid booking. They can check in completely contact free with a QR code using their app.

This not only helps gyms to keep control of the number of members in their studio, but also simplifies the tracking in case of a member being tested positive for COVID-19. This feature was developed within days. We wanted to create a solution as fast as possible to enable at least outdoor gym training during the pandemic.
Plans for the next 12 months
Magicline will actively drive the internationalisation process forward on a global scale. "As a successful software provider on the European market, we would now like to help gym operators worldwide with the digitalization of their fitness and sports facilities," says Sport Alliance CEO Daniel Hanelt. The continuing development of the software according to the specific needs of our customers will remain a focus as well. To provide the best customer interface and most innovative user experience is of high importance within this process.
Key personnel
Daniel Hanelt, CEO Sport Alliance GmbH
Konstantin Wolkowa, Head of Magicline
Maike Kumstel, International Business Development Magicline
Key customers
RSG Group (McFIT, Gold’s Gym, JOHN REED, High5); clever fit; Bodystreet; easyfitness
Testimonial
"We relied on Magicline for the biggest IT transformation McFIT has ever done. Why? Because it simply fits – on a personal, professional and technological level. We re-evaluated the importance of software to our company's success and found the perfect partner who sees the world the way we do."
– Vito Scavo, Chief Operating Officer, RSG Group GmbH
Magicline GmbH: news from HCMmag.com and FitTechGlobal.com
Magicline gym management software – the system used by RSG Group – has been launched globally in English by owner, The Sport Alliance Group.
Magicline GmbH: featured in HCM and Fit Tech magazines
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Magicline GmbH
Tel: +49 (0) 40 - 42 93 24 - 0
Address: Raboisen 6 , Hamburg , 20095, Germany
Maike Kumstel, International Business Development
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Diary dates
07-10 Apr 2022
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Diary dates
15-16 Jun 2022
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Diary dates
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tbc, Dunedin, New Zealand
Diary dates

Silver company profile

Magicline GmbH

MySports app
How we can help you
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry with innovative, state-of-the-art software solutions. This is acknowledged by being the most awarded software in the fitness industry. The highly integrated management software perfectly matches all individual needs by building efficient and sustainable structures.

Our experience and the continuous development of our software positioned us as the leader in software development throughout Germany. More than 4,200 studios – including some of the biggest fitness chains and franchise systems as well as small independent studios – put their trust in our solutions.

Magicline is part of Sport Alliance GmbH.

Key products and ervices
Sport Alliance GmbH specialises in innovative solutions around gym management, financial services and a centralised supply chain management solution for gyms, franchises and chains. The group of companies counts over 4,200 clients, including McFIT (RSG Group), clever fit and Bodystreet.

With Magicline, Sport Alliance offers Europe’s leading cloud-based management software for the fitness industry and supports gym operators with optimising and digitialising their facilities.

Alongside Magicline, the company’s portfolio also includes the fitness website and training app MySports; bedarf.de which specialises in the purchase of goods for fitness studios, as well as Eurofit24 and Pay Due, two brands focusing on factoring and receivables management in the fitness industry.

case study: McFIT Click and Train
At Magicline, we keep close contact to our clients to develop features that they really need. This is very important to us. In times of the COVID-19 pandemic, this approach has been invaluable.

A very recent and essential case was our development of the “Click-and-Train” feature. We knew that we needed to enable gyms to offer at least outdoor training, while meeting all COVID-19 regulations. In this case we collaborated with McFIT, which set up an outdoor training area for their members.

In order to meet the regulations, they needed to be able to control the amount of people in their facility and the time they spend training. The “Click-and-Train” feature meets exactly these needs.

Gym owners now can define how many people can train in their studio and for how long. Members can book free time slots online or via app and are only granted access to the outdoor gym with a valid booking. They can check in completely contact free with a QR code using their app.

This not only helps gyms to keep control of the number of members in their studio, but also simplifies the tracking in case of a member being tested positive for COVID-19. This feature was developed within days. We wanted to create a solution as fast as possible to enable at least outdoor gym training during the pandemic.
Plans for the next 12 months
Magicline will actively drive the internationalisation process forward on a global scale. "As a successful software provider on the European market, we would now like to help gym operators worldwide with the digitalization of their fitness and sports facilities," says Sport Alliance CEO Daniel Hanelt. The continuing development of the software according to the specific needs of our customers will remain a focus as well. To provide the best customer interface and most innovative user experience is of high importance within this process.
Key personnel
Daniel Hanelt, CEO Sport Alliance GmbH
Konstantin Wolkowa, Head of Magicline
Maike Kumstel, International Business Development Magicline
Key customers
RSG Group (McFIT, Gold’s Gym, JOHN REED, High5); clever fit; Bodystreet; easyfitness
Testimonial
"We relied on Magicline for the biggest IT transformation McFIT has ever done. Why? Because it simply fits – on a personal, professional and technological level. We re-evaluated the importance of software to our company's success and found the perfect partner who sees the world the way we do."
– Vito Scavo, Chief Operating Officer, RSG Group GmbH
Magicline GmbH: news from HCMmag.com and FitTechGlobal.com
Magicline gym management software – the system used by RSG Group – has been launched globally in English by owner, The Sport Alliance Group.
Magicline GmbH: featured in HCM and Fit Tech magazines
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Magicline GmbH
Tel: +49 (0) 40 - 42 93 24 - 0
Address: Raboisen 6 , Hamburg , 20095, Germany
Maike Kumstel, International Business Development
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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