About us
Hedgehog Concept for business is best illustrated as the intersection of three circles and it's more than just a strategy, it's really an understanding about what it takes to be a successful company in the long term.

In simple terms these are:
​ Identify what makes you great
Embrace your passion
Understand what drives your economic engine

Successful companies set their goals and strategies based on empathic relationships with their clients, as a complete understanding of their needs is the key to developing long-term partnerships and the sustainable growth that come with them.

Key markets
The health & fitness sector

Product range and services
Ground breaking leisure and fitness club management software.

Software that has incisive focus on the management of each individual venue and how it is performing at both micro and macro level.

Enabling senior teams to get an up-to-the-minute view of how the whole group is operating.

Drawing the teams into an early conversation about what is working well and what needs attention.

Building a culture of shared ownership and accountability by providing real-time statistics on sales, turnover and a wide range of other vital KPIs which reflect the performance of each venue.

Key clients
Leisure groups such as energie Group, Active Nation & Park Club

Key Personnel
David Waugh Managing Director
Matt White Operations Director


““Hedgehog is a genuine partner, not simply a supplier. Totally responsive to the crisis created by COVID-19.""
Paul Callus, IT Director of Active Nation and Phil Hall Operations Director of énergie Fitness Group