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Gold company profile

Funxtion International BV

About us   |   Contact us   |  Company blog
Funxtion is an intelligent digital fitness platform that enhances member engagement through the delivery of white-label digital fitness content. Having developed a unique open platform that seamlessly integrates third-party technology, apps, websites, and on-site digital displays, Funxtion provides gyms, studios, and corporate wellness providers with a highly customised and versatile omnichannel solution.
Find out more about Funxtion International BV here...
Funxtion International BV: News and press releases
05 Jul 2024
Impulse, a chain of training centres in Norway, has partnered with Funxtion, digital fitness solutions pioneers, to transform its training spaces into connected digital fitness ecosystems that serve members wherever they are located.
27 Oct 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.
05 Sep 2022
Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and company shareholders. The capital will be used to develop its B2B SaaS platform, particularly in the areas of data science and AI, as well as driving European and international expansion.
18 Jul 2022
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Funxtion International BV: featured in HCM and Fit Tech magazines
Health Club Management 2022 issue 10
Funxtion has elevated the member experience at SportCity with a new omnichannel offering
Health Club Management 2022 issue 8
Funxtion technology is increasing group class attendance for Fitness First Germany
Health Club Management 2022 issue 4
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
Health Club Management 2022 issue 4
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
Health Club Management 2022 issue 3
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
Innovation: Digital gym floor
Health Club Management 2022 issue 2
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
About Funxtion International BV
About us
Funxtion is an intelligent digital fitness platform that enhances member engagement through the delivery of white-label digital fitness content. Having developed a unique open platform that seamlessly integrates third-party technology, apps, websites, and on-site digital displays, Funxtion provides gyms, studios, and corporate wellness providers with a highly customised and versatile omnichannel solution. Funxtion’s content keeps members connected and motivated across all touchpoints, driving engagement wherever they are.

Founded in 2011 by fitness industry pioneers, Mendel Witzenhausen and Ernst de Neef, Funxtion is empowering people on their journey to a healthier lifestyle. Through its unique, open platform, Funxtion makes it possible for fitness and wellness providers to deliver collated and customised digital content to individuals anytime, anywhere.

Product range and services
Built on open SaaS powered foundations, Funxtion’s unique platform seamlessly integrates with incumbent applications, websites and in-gym content delivery solutions creating opportunities for brands to extend their influence beyond the walls of their facilities.

Funxtion’s advanced platform collates content from multiple sources including the operators own library, world renowned third-party digital content providers plus Funxtion’s own, beautifully shot, comprehensive portfolio of exercise demonstrations and workouts.

All content can be customised to reflect an operators own brand, reinforcing a visual connection back to the provider on every workout. Content can also be filtered in order to create a highly personalised experience for the member.

Our pioneering content platform is currently the most comprehensive and cost-effective omnichannel solution on the market. Integration can be completed in a matter of weeks and at a fraction of what it would cost to create a solution from scratch. The high level of personalisation and content segmentation allows all members a personalised content experience.


Shows attending
• Elevate,
• the Physical Activity Facilities Forum,
• W3Fit EMEA,
• Beyond Activ, The Convention & Trade Show,
• European Health & Fitness Forum, and
• FIBO
case study: Fitness First Germany
Fitness First Germany has super-charged its members’ gym floor training experience with the roll out of Funxtion’s Multiscreen Virtual Player solution across its portfolio.

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes. Multiple screens (provided by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience. The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts, and logo.

“Digital instruction is the next phase of evolution in gym floor training.” Says Martin Seibold, CEO, LifeFit Group – owner of Fitness First Germany. “Providing our members with access to high quality, digitally streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards individual goals.

“We are constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members, whilst also maintaining our position as one of the sector’s innovation frontrunners. Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

The roll out, which began during lockdown at the end of 2020, gives all the brands’ members across 50+ clubs access to the new experience.

Ernst De Neef, CEO Funxtion, says: “Fitness First has been sharing our content via their member app for a while, so all the exercise demonstrations displayed by the multi screens in their sites will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to ongoing enhancement of the member experience.”

Martin Seibold concludes: “Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined. In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded, so the partnership made perfect sense.“
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with Funxtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by Funxtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with Funxtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. Funxtion is constantly innovating and adapting their product in response to market needs. This makes Funxtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The Funxtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
Funxtion International BV video gallery:
Plans for the next 12 months
Funxtion will remain focused on partnering with multisite operators around the globe keen to support their members with an ‘always accessible’, quality, digital fitness content solution.

Collaboration with third party content providers and technology partners is also a focus to ensure Funxtion’s platform remains the frontrunner and the ‘go-to’ choice when it comes to the provision of white-label digital content.
Key personnel
Ernst de Neef, CEO, founder
Mendel Witzenhausen, CBDO, founder
Danny Woods, CCO
Melvin Rook, CTO
Key customers
Funxtion clients are located all around the world and include:

• Benefit Systems (Poland),
• GoodLife Fitness (Canada),
• The Gym Group (UK),
• Sport City (Netherlands),
• Fitness First (Germany),
• FLG Group (Australia), and
• World Gym International.
Testimonial
“A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation.

I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”
– Lucian Weston, digital and business development director, Pure Gym
“Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded.

Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined.”
– Martin Seibold, CEO LifeFit Group, owners of FF Germany
“We are the leader in the Polish fitness club market, having over 220 facilities. This obliges us to provide our clients with high-class solutions supporting training.

That is why we have decided to test modern digital solutions by Funxtion to offer exercisers up-to-date and valuable knowledge that facilitates regular physical activity.”
– Benefit Systems S.A.
Funxtion International BV
Tel: +31 (0) 20 2135000
Address: Sloterweg 796, 1066 CN Amsterdam, North Holland, Netherlands
Danny Woods, COO
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Gold company profile

Funxtion International BV

About us   |   Contact us   |  Company blog
Funxtion is an intelligent digital fitness platform that enhances member engagement through the delivery of white-label digital fitness content. Having developed a unique open platform that seamlessly integrates third-party technology, apps, websites, and on-site digital displays, Funxtion provides gyms, studios, and corporate wellness providers with a highly customised and versatile omnichannel solution.
Find out more about Funxtion International BV here...
Funxtion International BV: News and press releases
05 Jul 2024
Impulse, a chain of training centres in Norway, has partnered with Funxtion, digital fitness solutions pioneers, to transform its training spaces into connected digital fitness ecosystems that serve members wherever they are located.
27 Oct 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.
05 Sep 2022
Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and company shareholders. The capital will be used to develop its B2B SaaS platform, particularly in the areas of data science and AI, as well as driving European and international expansion.
18 Jul 2022
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Funxtion International BV: featured in HCM and Fit Tech magazines
Health Club Management 2022 issue 10
Funxtion has elevated the member experience at SportCity with a new omnichannel offering
Health Club Management 2022 issue 8
Funxtion technology is increasing group class attendance for Fitness First Germany
Health Club Management 2022 issue 4
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
Health Club Management 2022 issue 4
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
Health Club Management 2022 issue 3
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
Innovation: Digital gym floor
Health Club Management 2022 issue 2
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
About Funxtion International BV
About us
Funxtion is an intelligent digital fitness platform that enhances member engagement through the delivery of white-label digital fitness content. Having developed a unique open platform that seamlessly integrates third-party technology, apps, websites, and on-site digital displays, Funxtion provides gyms, studios, and corporate wellness providers with a highly customised and versatile omnichannel solution. Funxtion’s content keeps members connected and motivated across all touchpoints, driving engagement wherever they are.

Founded in 2011 by fitness industry pioneers, Mendel Witzenhausen and Ernst de Neef, Funxtion is empowering people on their journey to a healthier lifestyle. Through its unique, open platform, Funxtion makes it possible for fitness and wellness providers to deliver collated and customised digital content to individuals anytime, anywhere.

Product range and services
Built on open SaaS powered foundations, Funxtion’s unique platform seamlessly integrates with incumbent applications, websites and in-gym content delivery solutions creating opportunities for brands to extend their influence beyond the walls of their facilities.

Funxtion’s advanced platform collates content from multiple sources including the operators own library, world renowned third-party digital content providers plus Funxtion’s own, beautifully shot, comprehensive portfolio of exercise demonstrations and workouts.

All content can be customised to reflect an operators own brand, reinforcing a visual connection back to the provider on every workout. Content can also be filtered in order to create a highly personalised experience for the member.

Our pioneering content platform is currently the most comprehensive and cost-effective omnichannel solution on the market. Integration can be completed in a matter of weeks and at a fraction of what it would cost to create a solution from scratch. The high level of personalisation and content segmentation allows all members a personalised content experience.


Shows attending
• Elevate,
• the Physical Activity Facilities Forum,
• W3Fit EMEA,
• Beyond Activ, The Convention & Trade Show,
• European Health & Fitness Forum, and
• FIBO
case study: Fitness First Germany
Fitness First Germany has super-charged its members’ gym floor training experience with the roll out of Funxtion’s Multiscreen Virtual Player solution across its portfolio.

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes. Multiple screens (provided by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience. The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts, and logo.

“Digital instruction is the next phase of evolution in gym floor training.” Says Martin Seibold, CEO, LifeFit Group – owner of Fitness First Germany. “Providing our members with access to high quality, digitally streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards individual goals.

“We are constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members, whilst also maintaining our position as one of the sector’s innovation frontrunners. Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

The roll out, which began during lockdown at the end of 2020, gives all the brands’ members across 50+ clubs access to the new experience.

Ernst De Neef, CEO Funxtion, says: “Fitness First has been sharing our content via their member app for a while, so all the exercise demonstrations displayed by the multi screens in their sites will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to ongoing enhancement of the member experience.”

Martin Seibold concludes: “Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined. In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded, so the partnership made perfect sense.“
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with Funxtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by Funxtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with Funxtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. Funxtion is constantly innovating and adapting their product in response to market needs. This makes Funxtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The Funxtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
Funxtion International BV
Tel: +31 (0) 20 2135000
Address: Sloterweg 796, 1066 CN Amsterdam, North Holland, Netherlands
Danny Woods, COO
Funxtion International BV video gallery:
Key personnel
Ernst de Neef, CEO, founder
Mendel Witzenhausen, CBDO, founder
Danny Woods, CCO
Melvin Rook, CTO
Key customers
Funxtion clients are located all around the world and include:

• Benefit Systems (Poland),
• GoodLife Fitness (Canada),
• The Gym Group (UK),
• Sport City (Netherlands),
• Fitness First (Germany),
• FLG Group (Australia), and
• World Gym International.
Plans for the next 12 months
Funxtion will remain focused on partnering with multisite operators around the globe keen to support their members with an ‘always accessible’, quality, digital fitness content solution.

Collaboration with third party content providers and technology partners is also a focus to ensure Funxtion’s platform remains the frontrunner and the ‘go-to’ choice when it comes to the provision of white-label digital content.
Testimonial
“A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation.

I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”

– Lucian Weston, digital and business development director, Pure Gym
Testimonial
“Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded.

Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined.”

– Martin Seibold, CEO LifeFit Group, owners of FF Germany
Testimonial
“We are the leader in the Polish fitness club market, having over 220 facilities. This obliges us to provide our clients with high-class solutions supporting training.

That is why we have decided to test modern digital solutions by Funxtion to offer exercisers up-to-date and valuable knowledge that facilitates regular physical activity.”

– Benefit Systems S.A.
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