JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

Jordan Fitness

Gym Design Services
Erith Leisure Centre - Functional Space Redesign
About us
Jordan Fitness are one of the world’s most recognised functional fitness providers, specialising in premium quality freeweights, benches, flooring, rigs and racks. For more than 30 years, we have been at the forefront of product design, featuring several registered designs including our Fusion HIIT Bench and Ignite range of Dumbbells, Pump X Studio Barbells, Olympic Discs, and Functional Rigs.
We are continually creating unique free weights and gym accessories including slam balls, sandbags and plyometric boxes in addition to gym benches and racks, that meet the needs of our ever-growing, international fitness market. With bumpers and flooring available for the eco-conscious, we also specialise in fabricating much of our equipment here in the UK, via our sister company, Jordan Fabrications.

Key products and services
From free weights and flooring, to functional fitness accessories, benches, rigs, studio equipment, and combat equipment – everything you need is designed and crafted to the highest standard.

If supporting UK manufacturing is important to your brand, we are extremely proud of our Made in Britain gym equipment range, featuring our Fusion HIIT Bench, a range of gym rigs, benches, and machines, including our Dual Pulley.

For a more personalised, bespoke look and feel, you can also customise your kit. Add your logo and brand colours to our durable Urethane Dumbbells, Barbells and Discs in addition to our HIIT Bench. You can also colour your rigs and racks with our in-house powder coating service, and even design your own functional floor markings with our Activ tiles and premium sprint track turf.

We also offer a 3D gym design service, to bring your vision into reality, and support marketing activity prior to your gym opening.

As an education supplier, we also offer a range of fitness instructor courses in Olympic Weightlifting, Indoor Cycling, MMA, and Kettlebell, all available in-house at your convenience.
case study: PureGym
With more than 260 gyms across the UK, and international expansion planned across Europe and the Middle East, PureGym is currently our largest client.

Due to our premium customization service options, PureGym chose to brand their entire free weight collection with us, including Dumbbells, Fixed Barbells, Studio Barbell Plates and Olympic Discs and Bumpers.

Not only does the branding of their free weights enhance their friendly, supportive values, with five years commercial warranty, they also retain peace of mind, that their kit can withstand the demand from their 1.1 million clients.
case study: Norwich City Football Club
After forging a unique partnership with Norwich City FC in 2017, we are now their sole fitness partner. We designed their brand new Performance gym and outdoor training space, installing a wide range of functional equipment including; customised free weights, outdoor functional rig, gym machines and flooring.

Kit highlights include; Elite Power Racks, integrated lifting platforms etched with their crest and customised free weights, all featuring their core values: Belonging, Commitment, Pride, Resilience, Integrity, and Growth.

"The Cooperation with Jordan Fitness in the past season/year was characterized by a very productive and professional exchange. Their expertise in re-designing our training facility helped us to have a big impact on finding and creating, opportunities for better player development - not just for first-team, but the academy players also.” - Chris Domogalla, Head of Performance at Norwich City FC
Jordan Fitness video gallery:
Plans for the next 12 months
As we continue to expand across the Middle East and Asia, we’re excited to launch a new range of UK-made storage racks, benches and gym accessories, all fabricated at our new Norfolk based Fabrications Company. We’ll also be upgrading our customisation service, offering a new style of dumbbell with even more durability, plus a new, unique range of Olympic Discs are set to arrive with us in 2023.
Key personnel
Zak Pitt , Managing Director
Scott Lamber , Director of Sales
Key customers
PureGym, Anytime Fitness, Parkwood, UFC, plus a range of Leisure Centres, Independent gyms, Health Clubs, Boutiques, Sports Clubs nd Universities/Schools across the UK. We also support a number of key clients in our international markets e.g India, the Middle East, Europe and Malaysia/Thailand.
Testimonial
“Jordan’s product innovation & quality, attention to detail and competitive pricing makes them a perfect long-term partner for our business.”
– Richard Annetts, Model & Equipment Manager, PureGym
“It’s a match made in heaven. We absolutely love the kit. The custom branding really allows the equipment to have that pop of personalisation, reinforcing the brand identity”
– Dan Lord, Franchise Owner of Anytime Fitness, Kettering
Jordan Fitness: featured in HCM and Fit Tech magazines
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
Jordan Fitness
Tel: 01553763285
Address: 56 Oldmedow Road, Hardwick Estate, Kings Lynn, UK, PE30 4JJ, United Kingdom
Zak Pitt, MD
Latest News
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HCM Magazine
Policy
Measuring the impact of funding locally outside specific projects was also very limited
HCM Magazine
Research
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical activity out across the week, a new study has found
HCM Magazine
HCM People
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM Magazine
HCM People
It was important to create a high-end gym that offers as much value to the local community as it does to hotel guests
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Research
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM Magazine
Ask the experts
Abi Harris talks to industry experts about ways operators can ensure members feel a continual sense of achievement and progression that keeps them coming back for more
HCM Magazine
HCM magazine
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM magazine
We never want to lose customers. We want people to trust and stay with us forever, not just for 12 or 14 months
HCM magazine
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Supplier Showcases
Supplier showcase - Safespace – Star treatment
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: ukactive Kids and Nike announce first ever UK finalists for Active School Hero
ukactive Kids, in partnership with Nike, announced on 30 May the eight finalists for this year’s Active School Hero Award, recognising their efforts to get pupils active.
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Silver company profile

Jordan Fitness

Gym Design Services
Erith Leisure Centre - Functional Space Redesign
About us
Jordan Fitness are one of the world’s most recognised functional fitness providers, specialising in premium quality freeweights, benches, flooring, rigs and racks. For more than 30 years, we have been at the forefront of product design, featuring several registered designs including our Fusion HIIT Bench and Ignite range of Dumbbells, Pump X Studio Barbells, Olympic Discs, and Functional Rigs.
We are continually creating unique free weights and gym accessories including slam balls, sandbags and plyometric boxes in addition to gym benches and racks, that meet the needs of our ever-growing, international fitness market. With bumpers and flooring available for the eco-conscious, we also specialise in fabricating much of our equipment here in the UK, via our sister company, Jordan Fabrications.

Key products and services
From free weights and flooring, to functional fitness accessories, benches, rigs, studio equipment, and combat equipment – everything you need is designed and crafted to the highest standard.

If supporting UK manufacturing is important to your brand, we are extremely proud of our Made in Britain gym equipment range, featuring our Fusion HIIT Bench, a range of gym rigs, benches, and machines, including our Dual Pulley.

For a more personalised, bespoke look and feel, you can also customise your kit. Add your logo and brand colours to our durable Urethane Dumbbells, Barbells and Discs in addition to our HIIT Bench. You can also colour your rigs and racks with our in-house powder coating service, and even design your own functional floor markings with our Activ tiles and premium sprint track turf.

We also offer a 3D gym design service, to bring your vision into reality, and support marketing activity prior to your gym opening.

As an education supplier, we also offer a range of fitness instructor courses in Olympic Weightlifting, Indoor Cycling, MMA, and Kettlebell, all available in-house at your convenience.
case study: PureGym
With more than 260 gyms across the UK, and international expansion planned across Europe and the Middle East, PureGym is currently our largest client.

Due to our premium customization service options, PureGym chose to brand their entire free weight collection with us, including Dumbbells, Fixed Barbells, Studio Barbell Plates and Olympic Discs and Bumpers.

Not only does the branding of their free weights enhance their friendly, supportive values, with five years commercial warranty, they also retain peace of mind, that their kit can withstand the demand from their 1.1 million clients.
case study: Norwich City Football Club
After forging a unique partnership with Norwich City FC in 2017, we are now their sole fitness partner. We designed their brand new Performance gym and outdoor training space, installing a wide range of functional equipment including; customised free weights, outdoor functional rig, gym machines and flooring.

Kit highlights include; Elite Power Racks, integrated lifting platforms etched with their crest and customised free weights, all featuring their core values: Belonging, Commitment, Pride, Resilience, Integrity, and Growth.

"The Cooperation with Jordan Fitness in the past season/year was characterized by a very productive and professional exchange. Their expertise in re-designing our training facility helped us to have a big impact on finding and creating, opportunities for better player development - not just for first-team, but the academy players also.” - Chris Domogalla, Head of Performance at Norwich City FC
Jordan Fitness video gallery:
Plans for the next 12 months
As we continue to expand across the Middle East and Asia, we’re excited to launch a new range of UK-made storage racks, benches and gym accessories, all fabricated at our new Norfolk based Fabrications Company. We’ll also be upgrading our customisation service, offering a new style of dumbbell with even more durability, plus a new, unique range of Olympic Discs are set to arrive with us in 2023.
Key personnel
Zak Pitt , Managing Director
Scott Lamber , Director of Sales
Key customers
PureGym, Anytime Fitness, Parkwood, UFC, plus a range of Leisure Centres, Independent gyms, Health Clubs, Boutiques, Sports Clubs nd Universities/Schools across the UK. We also support a number of key clients in our international markets e.g India, the Middle East, Europe and Malaysia/Thailand.
Testimonial
“Jordan’s product innovation & quality, attention to detail and competitive pricing makes them a perfect long-term partner for our business.”
– Richard Annetts, Model & Equipment Manager, PureGym
“It’s a match made in heaven. We absolutely love the kit. The custom branding really allows the equipment to have that pop of personalisation, reinforcing the brand identity”
– Dan Lord, Franchise Owner of Anytime Fitness, Kettering
Jordan Fitness: featured in HCM and Fit Tech magazines
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
Jordan Fitness
Tel: 01553763285
Address: 56 Oldmedow Road, Hardwick Estate, Kings Lynn, UK, PE30 4JJ, United Kingdom
Zak Pitt, MD
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Supplier Showcases
Supplier showcase - Safespace – Star treatment
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: ukactive Kids and Nike announce first ever UK finalists for Active School Hero
ukactive Kids, in partnership with Nike, announced on 30 May the eight finalists for this year’s Active School Hero Award, recognising their efforts to get pupils active.
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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