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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

FunXtion International BV

What we can do for you
As one of the first to digitise the full fitness experience, we challenge the traditional way of offering service to members. FunXtion ensures that gyms stay relevant with energizing fitness content and smart delivery. We extend the gym's influence outside the physical four walls and deliver 360º relevant content when and where the customer needs it. With our smart in-gym digital delivery systems we break out of the traditional and create experiences that exceed customer expectations.

Key products and services
FunXtion delivers high-quality content in the form of classes, interactive and digital fitness workouts, and new exercises, training routines and virtual classes monthly. All of this can be delivered to your members through engaging in club experience solutions and app, either custom branded or FunXtion branded. The FunXtion Portal allows you to create training plans, create and schedule workouts, video calling and chat giving you complete connection with your member, keeping them motivated and engaged - efficiently and effectively for your team.
case study: Tesqua Health and Sports Centre
Tesqua Health and Sports Centre, Netherlands, partnered with FunXtion, experts in digital fitness, to create a premium, immersive, instructor-driven, group exercise boutique concept within its existing facility.

“In response to a global growth in the popularity of boutique fitness experiences we wanted to create an inspiring, immersive, experience within the existing footprint of our facility,” says Maarten Stuivenberg, Founder at Tesqua.

“We wanted to take the successful concept and elevate it to a new level through the implementation of the very latest in digital technology. So, we called on the expertise of FunXtion. The end result has been incredible.”

Tesqua Health & Sport Centre, in the Dutch city of Ede, has been operating since 2003. Facilities include 15 tennis courts, a 500m² open plan workout space with an estimated 1000m² gym with equipment, three exercise studios, a lounge and restaurant, a wellbeing suite and a creche.

“We wanted to place technology at the heart of our boutique offer, delivering an unrivalled participant and instructor experience people will want to repeat time and time again.”

The area is centred around a Queenax rig, with six FunXtion multiscreen solutions positioned at each exercise station. The 48” screens are programmed to deliver individual exercise instruction, creating a personal digital coach at each station. The screens are linked to the audio and lighting circuits, ensuring all external stimuli work together to create a totally immersive experience.

Mendel Witzenhausen, CTO at FunXtion adds: “At the Tesqua Health and Sport Centre we have created a connected digital ecosystem to provide members with easy access to fitness content both inside and outside the facility.

“The future of fitness is about the creation of standout, fun, memorable and social experiences in-club whilst maintaining a digital link to members as they go about their daily lives.”
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with FunXtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by FunXtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with FunXtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. FunXtion is constantly innovating and adapting their product in response to market needs. This makes FunXtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The FunXtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
FunXtion International BV video gallery:
Plans for the next 12 months
Off the back of a successful launch of the Virtual Class Player for in-the club experiences, branded app classes for members at home and on-the-go and most recently a Corporate wellbeing app, we are now looking to expand internationally and explore new market segments.
Key personnel
Ernst de Neef, CEO (Founder)
Mendel Witzenhausen, CTIO (Founder)
Tom de Lange(Head of Product)
Joyce Power(Head of Marketing)
Karen Euser(Head of Content)
Dylan Watzeels(Head of Club Digitalisation)
Anthony Agustin(Head of Development)
Key customers
FunXtion is proud to support all our clients across 24 countries including: Anytime Fitness International, GoodLife Fitness (Canada), PureGym (UK), SportCity and Fit For Free (Netherlands), Sporteve (Germany), FLG Group Australia and SC Fitness (Portugal)
Testimonial
"A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members."
– Lucian Weston, PureGym
FunXtion International BV: news from HCMmag.com and FitTechGlobal.com
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
FunXtion delivers a complete, wrap-around exercise experience.
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
FunXtion International BV: featured in HCM and Fit Tech magazines
Supplier showcase: Funxtion: A vital connection
NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Supplier showcase: Funxtion: NonStop workouts
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Funxtion: A brand new app
FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
Supplier showcase: Digital gym floor - Funxtion
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
The data generated by tech platforms such as Funxtion, gives us insights into how people exercised during lockdown and the likely shape of consumer digital engagement going forward, as Karen Euser reports
FunXtion International BV
Tel: 0611329134
Address: FunXtion International BV, Wibautstraat 224, Amsterdam, North Holland , 1097 DN , Netherlands
Ernst de Neef, CEO (Founder)
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HCM Magazine
HCM People
This isn’t just a British issue – it starts at home, but it’s a global one
HCM Magazine
HCM People
Our competition need to fasten their seatbelts
HCM Magazine
Active ageing
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM Magazine
Statistics
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
HCM magazine
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
Featured supplier news
Featured supplier news: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Silver company profile

FunXtion International BV

What we can do for you
As one of the first to digitise the full fitness experience, we challenge the traditional way of offering service to members. FunXtion ensures that gyms stay relevant with energizing fitness content and smart delivery. We extend the gym's influence outside the physical four walls and deliver 360º relevant content when and where the customer needs it. With our smart in-gym digital delivery systems we break out of the traditional and create experiences that exceed customer expectations.

Key products and services
FunXtion delivers high-quality content in the form of classes, interactive and digital fitness workouts, and new exercises, training routines and virtual classes monthly. All of this can be delivered to your members through engaging in club experience solutions and app, either custom branded or FunXtion branded. The FunXtion Portal allows you to create training plans, create and schedule workouts, video calling and chat giving you complete connection with your member, keeping them motivated and engaged - efficiently and effectively for your team.
case study: Tesqua Health and Sports Centre
Tesqua Health and Sports Centre, Netherlands, partnered with FunXtion, experts in digital fitness, to create a premium, immersive, instructor-driven, group exercise boutique concept within its existing facility.

“In response to a global growth in the popularity of boutique fitness experiences we wanted to create an inspiring, immersive, experience within the existing footprint of our facility,” says Maarten Stuivenberg, Founder at Tesqua.

“We wanted to take the successful concept and elevate it to a new level through the implementation of the very latest in digital technology. So, we called on the expertise of FunXtion. The end result has been incredible.”

Tesqua Health & Sport Centre, in the Dutch city of Ede, has been operating since 2003. Facilities include 15 tennis courts, a 500m² open plan workout space with an estimated 1000m² gym with equipment, three exercise studios, a lounge and restaurant, a wellbeing suite and a creche.

“We wanted to place technology at the heart of our boutique offer, delivering an unrivalled participant and instructor experience people will want to repeat time and time again.”

The area is centred around a Queenax rig, with six FunXtion multiscreen solutions positioned at each exercise station. The 48” screens are programmed to deliver individual exercise instruction, creating a personal digital coach at each station. The screens are linked to the audio and lighting circuits, ensuring all external stimuli work together to create a totally immersive experience.

Mendel Witzenhausen, CTO at FunXtion adds: “At the Tesqua Health and Sport Centre we have created a connected digital ecosystem to provide members with easy access to fitness content both inside and outside the facility.

“The future of fitness is about the creation of standout, fun, memorable and social experiences in-club whilst maintaining a digital link to members as they go about their daily lives.”
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with FunXtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by FunXtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with FunXtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. FunXtion is constantly innovating and adapting their product in response to market needs. This makes FunXtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The FunXtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
FunXtion International BV video gallery:
Plans for the next 12 months
Off the back of a successful launch of the Virtual Class Player for in-the club experiences, branded app classes for members at home and on-the-go and most recently a Corporate wellbeing app, we are now looking to expand internationally and explore new market segments.
Key personnel
Ernst de Neef, CEO (Founder)
Mendel Witzenhausen, CTIO (Founder)
Tom de Lange(Head of Product)
Joyce Power(Head of Marketing)
Karen Euser(Head of Content)
Dylan Watzeels(Head of Club Digitalisation)
Anthony Agustin(Head of Development)
Key customers
FunXtion is proud to support all our clients across 24 countries including: Anytime Fitness International, GoodLife Fitness (Canada), PureGym (UK), SportCity and Fit For Free (Netherlands), Sporteve (Germany), FLG Group Australia and SC Fitness (Portugal)
Testimonial
"A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members."
– Lucian Weston, PureGym
FunXtion International BV: news from HCMmag.com and FitTechGlobal.com
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
FunXtion delivers a complete, wrap-around exercise experience.
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
FunXtion International BV: featured in HCM and Fit Tech magazines
Supplier showcase: Funxtion: A vital connection
NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Supplier showcase: Funxtion: NonStop workouts
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Funxtion: A brand new app
FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
Supplier showcase: Digital gym floor - Funxtion
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
The data generated by tech platforms such as Funxtion, gives us insights into how people exercised during lockdown and the likely shape of consumer digital engagement going forward, as Karen Euser reports
FunXtion International BV
Tel: 0611329134
Address: FunXtion International BV, Wibautstraat 224, Amsterdam, North Holland , 1097 DN , Netherlands
Ernst de Neef, CEO (Founder)
Featured supplier news
Featured supplier news: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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