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UNITING THE WORLD OF FITNESS
Health Club Management

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Silver company profile

FunXtion International BV

What we can do for you
As one of the first to digitise the full fitness experience, we challenge the traditional way of offering service to members. FunXtion ensures that gyms stay relevant with energizing fitness content and smart delivery. We extend the gym's influence outside the physical four walls and deliver 360º relevant content when and where the customer needs it. With our smart in-gym digital delivery systems we break out of the traditional and create experiences that exceed customer expectations.

Key products and services
FunXtion delivers high-quality content in the form of classes, interactive and digital fitness workouts, and new exercises, training routines and virtual classes monthly. All of this can be delivered to your members through engaging in club experience solutions and app, either custom branded or FunXtion branded. The FunXtion Portal allows you to create training plans, create and schedule workouts, video calling and chat giving you complete connection with your member, keeping them motivated and engaged - efficiently and effectively for your team.
case study: Tesqua Health and Sports Centre
Tesqua Health and Sports Centre, Netherlands, partnered with FunXtion, experts in digital fitness, to create a premium, immersive, instructor-driven, group exercise boutique concept within its existing facility.

“In response to a global growth in the popularity of boutique fitness experiences we wanted to create an inspiring, immersive, experience within the existing footprint of our facility,” says Maarten Stuivenberg, Founder at Tesqua.

“We wanted to take the successful concept and elevate it to a new level through the implementation of the very latest in digital technology. So, we called on the expertise of FunXtion. The end result has been incredible.”

Tesqua Health & Sport Centre, in the Dutch city of Ede, has been operating since 2003. Facilities include 15 tennis courts, a 500m² open plan workout space with an estimated 1000m² gym with equipment, three exercise studios, a lounge and restaurant, a wellbeing suite and a creche.

“We wanted to place technology at the heart of our boutique offer, delivering an unrivalled participant and instructor experience people will want to repeat time and time again.”

The area is centred around a Queenax rig, with six FunXtion multiscreen solutions positioned at each exercise station. The 48” screens are programmed to deliver individual exercise instruction, creating a personal digital coach at each station. The screens are linked to the audio and lighting circuits, ensuring all external stimuli work together to create a totally immersive experience.

Mendel Witzenhausen, CTO at FunXtion adds: “At the Tesqua Health and Sport Centre we have created a connected digital ecosystem to provide members with easy access to fitness content both inside and outside the facility.

“The future of fitness is about the creation of standout, fun, memorable and social experiences in-club whilst maintaining a digital link to members as they go about their daily lives.”
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with FunXtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by FunXtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with FunXtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. FunXtion is constantly innovating and adapting their product in response to market needs. This makes FunXtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The FunXtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
FunXtion International BV video gallery:
Plans for the next 12 months
Off the back of a successful launch of the Virtual Class Player for in-the club experiences, branded app classes for members at home and on-the-go and most recently a Corporate wellbeing app, we are now looking to expand internationally and explore new market segments.
Key personnel
Ernst de Neef, CEO (Founder)
Mendel Witzenhausen, CTIO (Founder)
Tom de Lange(Head of Product)
Joyce Power(Head of Marketing)
Karen Euser(Head of Content)
Dylan Watzeels(Head of Club Digitalisation)
Anthony Agustin(Head of Development)
Key customers
FunXtion is proud to support all our clients across 24 countries including: Anytime Fitness International, GoodLife Fitness (Canada), PureGym (UK), SportCity and Fit For Free (Netherlands), Sporteve (Germany), FLG Group Australia and SC Fitness (Portugal)
Testimonial
"A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members."
– Lucian Weston, PureGym
FunXtion International BV news
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
FunXtion delivers a complete, wrap-around exercise experience.
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Interactive digital fitness company Funxtion is looking to grow its business in the UK, with a series of new appointments to positions in sales and training.
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution.
FunXtion International BV features
Supplier showcase: Funxtion: A brand new app
FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
Supplier showcase: Digital gym floor - Funxtion
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
The data generated by tech platforms such as Funxtion, gives us insights into how people exercised during lockdown and the likely shape of consumer digital engagement going forward, as Karen Euser reports
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
fitness-kit.net: Product innovations
Lauren Heath-Jones rounds up the latest product launches in health and fitness
FunXtion International BV
Tel: 0611329134
Address: FunXtion International BV, Wibautstraat 224, Amsterdam, North Holland , 1097 DN , Netherlands
Ernst de Neef, CEO (Founder)
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HCM Magazine
Editor's letter
It’s never been more important for everyone in our sector to commit to maintaining COVID-secure operating standards
HCM Magazine
Supplier showcase
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Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Finance
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
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Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
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HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
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One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
Featured supplier news
Featured supplier news: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier news: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Silver company profile

FunXtion International BV

What we can do for you
As one of the first to digitise the full fitness experience, we challenge the traditional way of offering service to members. FunXtion ensures that gyms stay relevant with energizing fitness content and smart delivery. We extend the gym's influence outside the physical four walls and deliver 360º relevant content when and where the customer needs it. With our smart in-gym digital delivery systems we break out of the traditional and create experiences that exceed customer expectations.

Key products and services
FunXtion delivers high-quality content in the form of classes, interactive and digital fitness workouts, and new exercises, training routines and virtual classes monthly. All of this can be delivered to your members through engaging in club experience solutions and app, either custom branded or FunXtion branded. The FunXtion Portal allows you to create training plans, create and schedule workouts, video calling and chat giving you complete connection with your member, keeping them motivated and engaged - efficiently and effectively for your team.
case study: Tesqua Health and Sports Centre
Tesqua Health and Sports Centre, Netherlands, partnered with FunXtion, experts in digital fitness, to create a premium, immersive, instructor-driven, group exercise boutique concept within its existing facility.

“In response to a global growth in the popularity of boutique fitness experiences we wanted to create an inspiring, immersive, experience within the existing footprint of our facility,” says Maarten Stuivenberg, Founder at Tesqua.

“We wanted to take the successful concept and elevate it to a new level through the implementation of the very latest in digital technology. So, we called on the expertise of FunXtion. The end result has been incredible.”

Tesqua Health & Sport Centre, in the Dutch city of Ede, has been operating since 2003. Facilities include 15 tennis courts, a 500m² open plan workout space with an estimated 1000m² gym with equipment, three exercise studios, a lounge and restaurant, a wellbeing suite and a creche.

“We wanted to place technology at the heart of our boutique offer, delivering an unrivalled participant and instructor experience people will want to repeat time and time again.”

The area is centred around a Queenax rig, with six FunXtion multiscreen solutions positioned at each exercise station. The 48” screens are programmed to deliver individual exercise instruction, creating a personal digital coach at each station. The screens are linked to the audio and lighting circuits, ensuring all external stimuli work together to create a totally immersive experience.

Mendel Witzenhausen, CTO at FunXtion adds: “At the Tesqua Health and Sport Centre we have created a connected digital ecosystem to provide members with easy access to fitness content both inside and outside the facility.

“The future of fitness is about the creation of standout, fun, memorable and social experiences in-club whilst maintaining a digital link to members as they go about their daily lives.”
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with FunXtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by FunXtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with FunXtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. FunXtion is constantly innovating and adapting their product in response to market needs. This makes FunXtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The FunXtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
FunXtion International BV video gallery:
Plans for the next 12 months
Off the back of a successful launch of the Virtual Class Player for in-the club experiences, branded app classes for members at home and on-the-go and most recently a Corporate wellbeing app, we are now looking to expand internationally and explore new market segments.
Key personnel
Ernst de Neef, CEO (Founder)
Mendel Witzenhausen, CTIO (Founder)
Tom de Lange(Head of Product)
Joyce Power(Head of Marketing)
Karen Euser(Head of Content)
Dylan Watzeels(Head of Club Digitalisation)
Anthony Agustin(Head of Development)
Key customers
FunXtion is proud to support all our clients across 24 countries including: Anytime Fitness International, GoodLife Fitness (Canada), PureGym (UK), SportCity and Fit For Free (Netherlands), Sporteve (Germany), FLG Group Australia and SC Fitness (Portugal)
Testimonial
"A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members."
– Lucian Weston, PureGym
FunXtion International BV news
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
FunXtion delivers a complete, wrap-around exercise experience.
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Interactive digital fitness company Funxtion is looking to grow its business in the UK, with a series of new appointments to positions in sales and training.
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution.
FunXtion International BV features
Supplier showcase: Funxtion: A brand new app
FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
Supplier showcase: Digital gym floor - Funxtion
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
The data generated by tech platforms such as Funxtion, gives us insights into how people exercised during lockdown and the likely shape of consumer digital engagement going forward, as Karen Euser reports
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
fitness-kit.net: Product innovations
Lauren Heath-Jones rounds up the latest product launches in health and fitness
FunXtion International BV
Tel: 0611329134
Address: FunXtion International BV, Wibautstraat 224, Amsterdam, North Holland , 1097 DN , Netherlands
Ernst de Neef, CEO (Founder)
Featured supplier news
Featured supplier news: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier news: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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