About us
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike and is now leading the way in interactive, connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it - creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

Product range and services
Freemotion’s mission is to drive evolution in the fitness sector. Offering innovative, industry-leading cardio, strength and group training equipment for facilities of all types and sizes - with exceptional customer service to match - stand-out products include the Dual-Cable Cross, REFLEX™Treadmill, Incline Trainer, CoachBike™ and Fusion CST, used to deliver FUSION Team Training, a high-intensity, cardio-strength training like no other. Furthermore, the 22 SERIES - powered by iFit®, the world’s leading, on-demand fitness streaming platform - reimagines content-driven cardio for the new fitness age.

Key Customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, etc.

Future plans
Freemotion recently launched FUSION Team Training, a new category of high-energy cardio-strength interval training, and the 22 SERIES, a state-of-the-art, content-driven cardio range delivering a game-changing interactive, connected fitness experience.

Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Jeff Esswein, Vice President of Strategic Accounts and Digital Content
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director

Testimonial
“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives."
- Dave Long, Chief Executive Officer, Orangetheory Fitness