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FITNESS, HEALTH, WELLNESS
Gold company profile

FitnessKPI

About us   |   Contact us   |  Company blog
FitnessKPI is the most complete Business Intelligence in the Fitness industry and the only one that collects data, analyses it and converts it into automated actions.
Find out more about FitnessKPI here...
FitnessKPI: News and press releases
14 Dec 2023
LeisureLabs, a prominent digital transformation and software development company for fitness, health, and leisure brands, will collaborate with FitnessKPI, to develop and supply their Business Intelligence (BI) tool for the fitness clubs and gyms in the UK.
25 Sep 2023
In the world of fitness, the latest technology is providing new and exciting opportunities for sports facilities management.
27 Feb 2023
FitnessKPI, the Spanish AI business intelligence company, and Magicline, the most widely used gym software in Germany, Austria and Switzerland, have entered into an agreement that allows their users to connect both software programmes and get the best results from the combination of both solutions.
22 Feb 2023
The former IHRSA Director for Europe has become the new International Ambassador for FitnessKPI, the leading Business Intelligence software for the Fitness industry.
About FitnessKPI
About us
FitnessKPI was founded in 2019 by Pablo Viñaspre a consultant and recognised expert in the fitness industry. The Vision of FitnessKPI is to be the best BI for the Fitness industry in the world. The company has 18 employees and works with over 500 clubs in more than 10 countries.

FitnessKPI is the most complete Business Intelligence in the Fitness industry and the only one that collects data, analyses it and converts it into automated actions. Using an AI called ANNA, it is able to analyze the club in less than 5 seconds to identify areas for improvement.

ANNA also makes future predictions on revenue, memberships, new members and cancellations and also predicts which clients are at risk of leaving the club.

FitnessKPI integrates every day in a fully automatic way with all the club's databases, and allows you to access your data from any device at any time.

Products and services
FitnessKPI, is the perfect technological partner to improve the competitiveness of Fitness centres. Its data, metrics and indicators are key to improve the decision-making process, and good decisions lead to good results.

FitnessKPI improve Attrition (-27%), LTV (+25%), Sales conversion rate (+26%), Non-dues revenues (+24%) and reduces up to 35 staff hours each month.

Through ANNA, its AI that monitors the business 24/7, we can analyze thousands of data in different areas of the club:

Economic-financial: Revenue, Cost, Operating account, Revenue per member, Cost per square meter, Breakeven point, Lifetime value, Non-dues revenues…
Sales: Acquisition rate, Funnel analysis, CRM module, Sales conversion rate, Visits of new members, Profile of new members…
Retention: Attrition, Adherence, Lost members profile, Members at risk…
Product and use: Bookings, Distribution of visits, Attendance to group activities, PT service, Ranking of activities, Ranking of instructors…
Satisfaction: Customer satisfaction, Work environment, NPS analysis…
Predictions: Monthly and annual predictions in Members, revenues, new members and members lost.
Virtual consultant: monitors the club 24/7 and analyses all the data in less than 5 seconds and recommends actions to improve the KPI’s.
Benchmarking: compares your performance with real data from clubs similar to yours.
Plans for the next 12 months
We will continue to develop our AI ANNA and the algorithms that we use because that is one of our pillars.

From a commercial perspective, we expect to keen growing exponentially with new chains and franchises and opening new countries, not only in Europe but also in US, Middle East and Asia.
Key personnel
Pablo Viñaspre, Founder and CEO
Alejandro Catalina, COO
Pablo Prieto, CTO
Jorge Ortega, Customer Success Manager
FitnessKPI
Address: Víznar, 113B, Albolote, 18220 Granada, Spain
Pablo Viñaspre, Founder and CEO
Latest News
In the same week as tennis legend, Andre Agassi, was appointed to the board of ...
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According to a pilot study by Yale School of Medicine, exercise can not only slow ...
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Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
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Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
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Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
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Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
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Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Gold company profile

FitnessKPI

About us   |   Contact us   |  Company blog
FitnessKPI is the most complete Business Intelligence in the Fitness industry and the only one that collects data, analyses it and converts it into automated actions.
Find out more about FitnessKPI here...
FitnessKPI: News and press releases
14 Dec 2023
LeisureLabs, a prominent digital transformation and software development company for fitness, health, and leisure brands, will collaborate with FitnessKPI, to develop and supply their Business Intelligence (BI) tool for the fitness clubs and gyms in the UK.
25 Sep 2023
In the world of fitness, the latest technology is providing new and exciting opportunities for sports facilities management.
27 Feb 2023
FitnessKPI, the Spanish AI business intelligence company, and Magicline, the most widely used gym software in Germany, Austria and Switzerland, have entered into an agreement that allows their users to connect both software programmes and get the best results from the combination of both solutions.
22 Feb 2023
The former IHRSA Director for Europe has become the new International Ambassador for FitnessKPI, the leading Business Intelligence software for the Fitness industry.
About FitnessKPI
About us
FitnessKPI was founded in 2019 by Pablo Viñaspre a consultant and recognised expert in the fitness industry. The Vision of FitnessKPI is to be the best BI for the Fitness industry in the world. The company has 18 employees and works with over 500 clubs in more than 10 countries.

FitnessKPI is the most complete Business Intelligence in the Fitness industry and the only one that collects data, analyses it and converts it into automated actions. Using an AI called ANNA, it is able to analyze the club in less than 5 seconds to identify areas for improvement.

ANNA also makes future predictions on revenue, memberships, new members and cancellations and also predicts which clients are at risk of leaving the club.

FitnessKPI integrates every day in a fully automatic way with all the club's databases, and allows you to access your data from any device at any time.

Products and services
FitnessKPI, is the perfect technological partner to improve the competitiveness of Fitness centres. Its data, metrics and indicators are key to improve the decision-making process, and good decisions lead to good results.

FitnessKPI improve Attrition (-27%), LTV (+25%), Sales conversion rate (+26%), Non-dues revenues (+24%) and reduces up to 35 staff hours each month.

Through ANNA, its AI that monitors the business 24/7, we can analyze thousands of data in different areas of the club:

Economic-financial: Revenue, Cost, Operating account, Revenue per member, Cost per square meter, Breakeven point, Lifetime value, Non-dues revenues…
Sales: Acquisition rate, Funnel analysis, CRM module, Sales conversion rate, Visits of new members, Profile of new members…
Retention: Attrition, Adherence, Lost members profile, Members at risk…
Product and use: Bookings, Distribution of visits, Attendance to group activities, PT service, Ranking of activities, Ranking of instructors…
Satisfaction: Customer satisfaction, Work environment, NPS analysis…
Predictions: Monthly and annual predictions in Members, revenues, new members and members lost.
Virtual consultant: monitors the club 24/7 and analyses all the data in less than 5 seconds and recommends actions to improve the KPI’s.
Benchmarking: compares your performance with real data from clubs similar to yours.
FitnessKPI
Address: Víznar, 113B, Albolote, 18220 Granada, Spain
Pablo Viñaspre, Founder and CEO
Key personnel
Pablo Viñaspre, Founder and CEO
Alejandro Catalina, COO
Pablo Prieto, CTO
Jorge Ortega, Customer Success Manager
Plans for the next 12 months
We will continue to develop our AI ANNA and the algorithms that we use because that is one of our pillars.

From a commercial perspective, we expect to keen growing exponentially with new chains and franchises and opening new countries, not only in Europe but also in US, Middle East and Asia.
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