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FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Freemotion Fitness

What we can do for you
Freemotion is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, connected fitness with the 22 SERIES cardio line powered by iFit, while reinventing small group training for the new fitness age with FUSION Team Training. With science and innovation at its core, Freemotion questions how we work out and then redefines it, creating groundbreaking products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

The Freemotion brand, alongside iFit, NordicTrack and Pro-Form, is owned by ICON Health and Fitness

Key products and services
Forget products... Freemotion exists to create immersive, engaging, results-driven experiences that reimagine the way we think about cardio, strength, and small group training. Together, they provide users with the power to do more, be more, and achieve more. After all, it’s the experiences, not products, that deliver the ultimate engagement, retention, and revenue.

RE-IMAGINED CARDIO EXPERIENCES
It’s no longer good enough for cardio equipment to simply look great and feel great. In an increasingly content and tech-driven world where consumers call the shots, demanding personalization, connectivity, and a constant flow of fresh experiences, today’s cardio must offer multi-layered engagement for the user.

From the entry-level model to the ultra-advanced and high-performing 22 SERIES, powered by iFit, the Freemotion cardio range has been thoughtfully designed to deliver immersive, engaging, and interactive experiences. Combining unrivalled engineering, technology, and content, Freemotion cardio provides operators with a fully holistic, digital solution capable of facilitating a high-impact, omnichannel fitness experience to elevate member engagement and retention.

MULTI-DIMENSIONAL STRENGTH TRAINING
Encompassing the philosophy, principles, and programming of functional fitness, Freemotion strength has been developed to enhance an individual’s ability to perform daily activities, sport, and recreation.

By allowing users to train their bodies freely without restrictions, based on their motion ranges and physical abilities, it makes strength training accessible, inclusive, and progressive for all.

GAME-CHANGING SMALL GROUP TRAINING
Today’s increasingly time-poor and health-conscious consumers are hungry for new ways to speed up their workouts and achieve lasting results, all within safe, fun, and inspiring environments. So, Freemotion ripped up the rulebook and created FUSION Team Training, the ultimate blend of cardio and strength training in a high-energy, coach-led, Covid-safe, small group class.
Freemotion Fitness video gallery:
Plans for the next 12 months
Freemotion remains focused on its mission to provide operators and members with best-in-class products and experiences to drive engagement, retention and revenue in the new fitness era. FUSION Team Training, a high-energy, cardio-strength, small group class like no other, provides members with a lower-priced entry point to receive personalised coaching while allowing operators to command a premium for group sessions. The game-changing 22 SERIES cardio range, powered by iFit, delivers a one-of-a-kind, interactive, connected fitness experience that bridges the gap between home and gym to delight today’s omnichannel consumers.
Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director
Key customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, World Gym, and many more.
Testimonial
“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives." -
– Dave Long, Chief Executive Officer, Orangetheory Fitness
updates & press releases
12 Jan 2021
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.

There’s no denying that we’re living in an age of digital addictions, from serial scrolling on our phones to binge-watching TV shows via entertainment streaming platforms including Netflix and Amazon Prime.

But what exactly causes the ‘Netflix effect’ – the desire to click the play button countless times, consuming episode after episode?

Much of this comes down to the ‘pleasure principle’ and tapping into the brain’s reward centre, as explained by Harvard Health.

When we complete an episode or an entire series, this provides us with a sense of accomplishment, which triggers a surge of the pleasure hormone – called dopamine – in our brains.

It’s this dopamine hit – and the desire to keep that feeling going – which motivates us to continue seeking out the source of pleasure, whether that’s Netflix or our local gym.

It’s the formation of a behaviour loop that compels us to do more of that activity.

So, how can we recreate the ‘Netflix effect’ in the commercial fitness sector through content-driven fitness experiences to enhance the retention and lifetime value of members?

“The key is to provide members with progressive workout experiences that go beyond just a workout,” begins Tony Ali, country manager UK for Freemotion Fitness.

“A progressive workout series that educates, inspires and entertains the consumer, much like a great Netflix series, has the power to generate a sense of excitement and anticipation – the ‘what’s next?’ feeling.”

iFit is already addictive to millions of users across the globe, who have successfully utilised it to improve their health and wellbeing and enhance their lives.

You only have to look at the Official iFit Member Page on Facebook, which is constantly being flooded with the personal stories of raving fans who can’t live without it – amounting to over eight million workouts being streamed monthly.

In many cases, people would rather swap an evening watching TV for an evening with their favourite coach doing an iFit workout, which is testament to the uniquely immersive and engaging nature of this digital content and the bond it creates between the user and their coaches.

The Freemotion 22 SERIES, a pioneering, new cardio line powered by iFit – the world’s leading on-demand fitness streaming platform – features an extensive library of progressive, coach-led, global and studio workouts, which enable gym-goers to build up their fitness and confidence levels over time.

This, in turn, helps them to reach their goals and develop lasting fitness habits, benefiting both member and operator.

“It could be a 12 or 15-part series; once that member engages with the iFit content – and experiences how incredible it is, especially when combined with the interactive, auto-adjusting technology of the 22 SERIES – they’ll want to continue until they reach the end,” explains Ali.

“The sense of achievement a member receives from completing a series – and the strong connection they’re able to build with their on-screen trainer – subsequently motivates them to perform other series; a pattern which keeps on repeating.

“With the iFit workout series, we’re essentially giving operators the magnet that keeps members returning for more. Forget the ‘Netflix effect’ – to boost member attendance, engagement and retention in 2021 and beyond, it’s all about the ‘iFit effect’ provided by the 22 SERIES.”

To learn more about the revolutionary iFit-powered 22 SERIES, visit Freemotion’s website here.
Freemotion Fitness: news from HCMmag.com
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the definition" of exercise.
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Freemotion Fitness
Tel: 1-877-363-8449
Address: 1500 S 1000 W, Logan, Utah, 84321, United States
Tony Ali, Country Manager UK
Latest News
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Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
HCM Magazine
Supplier showcase
Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Sponsored
Come join the party!
HCM Magazine
Insight
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
HCM Magazine
Talking Point
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
HCM magazine
We’re targeting an additional 30,000 beds over the next five years, through a mix of the group’s own developments and third party projects
HCM magazine
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM magazine
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Gold company profile

Freemotion Fitness

What we can do for you
Freemotion is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, connected fitness with the 22 SERIES cardio line powered by iFit, while reinventing small group training for the new fitness age with FUSION Team Training. With science and innovation at its core, Freemotion questions how we work out and then redefines it, creating groundbreaking products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

The Freemotion brand, alongside iFit, NordicTrack and Pro-Form, is owned by ICON Health and Fitness

Key products and services
Forget products... Freemotion exists to create immersive, engaging, results-driven experiences that reimagine the way we think about cardio, strength, and small group training. Together, they provide users with the power to do more, be more, and achieve more. After all, it’s the experiences, not products, that deliver the ultimate engagement, retention, and revenue.

RE-IMAGINED CARDIO EXPERIENCES
It’s no longer good enough for cardio equipment to simply look great and feel great. In an increasingly content and tech-driven world where consumers call the shots, demanding personalization, connectivity, and a constant flow of fresh experiences, today’s cardio must offer multi-layered engagement for the user.

From the entry-level model to the ultra-advanced and high-performing 22 SERIES, powered by iFit, the Freemotion cardio range has been thoughtfully designed to deliver immersive, engaging, and interactive experiences. Combining unrivalled engineering, technology, and content, Freemotion cardio provides operators with a fully holistic, digital solution capable of facilitating a high-impact, omnichannel fitness experience to elevate member engagement and retention.

MULTI-DIMENSIONAL STRENGTH TRAINING
Encompassing the philosophy, principles, and programming of functional fitness, Freemotion strength has been developed to enhance an individual’s ability to perform daily activities, sport, and recreation.

By allowing users to train their bodies freely without restrictions, based on their motion ranges and physical abilities, it makes strength training accessible, inclusive, and progressive for all.

GAME-CHANGING SMALL GROUP TRAINING
Today’s increasingly time-poor and health-conscious consumers are hungry for new ways to speed up their workouts and achieve lasting results, all within safe, fun, and inspiring environments. So, Freemotion ripped up the rulebook and created FUSION Team Training, the ultimate blend of cardio and strength training in a high-energy, coach-led, Covid-safe, small group class.
Plans for the next 12 months
Freemotion remains focused on its mission to provide operators and members with best-in-class products and experiences to drive engagement, retention and revenue in the new fitness era. FUSION Team Training, a high-energy, cardio-strength, small group class like no other, provides members with a lower-priced entry point to receive personalised coaching while allowing operators to command a premium for group sessions. The game-changing 22 SERIES cardio range, powered by iFit, delivers a one-of-a-kind, interactive, connected fitness experience that bridges the gap between home and gym to delight today’s omnichannel consumers.
Testimonial
“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives." -
– Dave Long, Chief Executive Officer, Orangetheory Fitness
updates & press releases
12 Jan 2021
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.

There’s no denying that we’re living in an age of digital addictions, from serial scrolling on our phones to binge-watching TV shows via entertainment streaming platforms including Netflix and Amazon Prime.

But what exactly causes the ‘Netflix effect’ – the desire to click the play button countless times, consuming episode after episode?

Much of this comes down to the ‘pleasure principle’ and tapping into the brain’s reward centre, as explained by Harvard Health.

When we complete an episode or an entire series, this provides us with a sense of accomplishment, which triggers a surge of the pleasure hormone – called dopamine – in our brains.

It’s this dopamine hit – and the desire to keep that feeling going – which motivates us to continue seeking out the source of pleasure, whether that’s Netflix or our local gym.

It’s the formation of a behaviour loop that compels us to do more of that activity.

So, how can we recreate the ‘Netflix effect’ in the commercial fitness sector through content-driven fitness experiences to enhance the retention and lifetime value of members?

“The key is to provide members with progressive workout experiences that go beyond just a workout,” begins Tony Ali, country manager UK for Freemotion Fitness.

“A progressive workout series that educates, inspires and entertains the consumer, much like a great Netflix series, has the power to generate a sense of excitement and anticipation – the ‘what’s next?’ feeling.”

iFit is already addictive to millions of users across the globe, who have successfully utilised it to improve their health and wellbeing and enhance their lives.

You only have to look at the Official iFit Member Page on Facebook, which is constantly being flooded with the personal stories of raving fans who can’t live without it – amounting to over eight million workouts being streamed monthly.

In many cases, people would rather swap an evening watching TV for an evening with their favourite coach doing an iFit workout, which is testament to the uniquely immersive and engaging nature of this digital content and the bond it creates between the user and their coaches.

The Freemotion 22 SERIES, a pioneering, new cardio line powered by iFit – the world’s leading on-demand fitness streaming platform – features an extensive library of progressive, coach-led, global and studio workouts, which enable gym-goers to build up their fitness and confidence levels over time.

This, in turn, helps them to reach their goals and develop lasting fitness habits, benefiting both member and operator.

“It could be a 12 or 15-part series; once that member engages with the iFit content – and experiences how incredible it is, especially when combined with the interactive, auto-adjusting technology of the 22 SERIES – they’ll want to continue until they reach the end,” explains Ali.

“The sense of achievement a member receives from completing a series – and the strong connection they’re able to build with their on-screen trainer – subsequently motivates them to perform other series; a pattern which keeps on repeating.

“With the iFit workout series, we’re essentially giving operators the magnet that keeps members returning for more. Forget the ‘Netflix effect’ – to boost member attendance, engagement and retention in 2021 and beyond, it’s all about the ‘iFit effect’ provided by the 22 SERIES.”

To learn more about the revolutionary iFit-powered 22 SERIES, visit Freemotion’s website here.
Freemotion Fitness: news from HCMmag.com
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the definition" of exercise.
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Freemotion Fitness
Tel: 1-877-363-8449
Address: 1500 S 1000 W, Logan, Utah, 84321, United States
Tony Ali, Country Manager UK
Freemotion Fitness video gallery:
Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director
Key customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, World Gym, and many more.
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