FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Freemotion Fitness

What we can do for you
Freemotion is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, connected fitness with the 22 SERIES cardio line powered by iFit, while reinventing small group training for the new fitness age with FUSION Team Training. With science and innovation at its core, Freemotion questions how we work out and then redefines it, creating groundbreaking products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

The Freemotion brand, alongside iFit, NordicTrack and Pro-Form, is owned by ICON Health and Fitness

Key products and services
Forget products... Freemotion exists to create immersive, engaging, results-driven experiences that reimagine the way we think about cardio, strength, and small group training. Together, they provide users with the power to do more, be more, and achieve more. After all, it’s the experiences, not products, that deliver the ultimate engagement, retention, and revenue.

RE-IMAGINED CARDIO EXPERIENCES
It’s no longer good enough for cardio equipment to simply look great and feel great. In an increasingly content and tech-driven world where consumers call the shots, demanding personalization, connectivity, and a constant flow of fresh experiences, today’s cardio must offer multi-layered engagement for the user.

From the entry-level model to the ultra-advanced and high-performing 22 SERIES, powered by iFit, the Freemotion cardio range has been thoughtfully designed to deliver immersive, engaging, and interactive experiences. Combining unrivalled engineering, technology, and content, Freemotion cardio provides operators with a fully holistic, digital solution capable of facilitating a high-impact, omnichannel fitness experience to elevate member engagement and retention.

MULTI-DIMENSIONAL STRENGTH TRAINING
Encompassing the philosophy, principles, and programming of functional fitness, Freemotion strength has been developed to enhance an individual’s ability to perform daily activities, sport, and recreation.

By allowing users to train their bodies freely without restrictions, based on their motion ranges and physical abilities, it makes strength training accessible, inclusive, and progressive for all.

GAME-CHANGING SMALL GROUP TRAINING
Today’s increasingly time-poor and health-conscious consumers are hungry for new ways to speed up their workouts and achieve lasting results, all within safe, fun, and inspiring environments. So, Freemotion ripped up the rulebook and created FUSION Team Training, the ultimate blend of cardio and strength training in a high-energy, coach-led, Covid-safe, small group class.
Freemotion Fitness video gallery:
Plans for the next 12 months
Freemotion remains focused on its mission to provide operators and members with best-in-class products and experiences to drive engagement, retention and revenue in the new fitness era. FUSION Team Training, a high-energy, cardio-strength, small group class like no other, provides members with a lower-priced entry point to receive personalised coaching while allowing operators to command a premium for group sessions. The game-changing 22 SERIES cardio range, powered by iFit, delivers a one-of-a-kind, interactive, connected fitness experience that bridges the gap between home and gym to delight today’s omnichannel consumers.
Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director
Key customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, World Gym, and many more.
Testimonial
“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives." -
– Dave Long, Chief Executive Officer, Orangetheory Fitness
updates & press releases
22 Sep 2021
Now is the time to create an omnichannel fitness experience for your members
Autumn is a time for planning, budgeting and renewal. It marks a time when routines return and goals are set for the rest of the year. Vows for healthy habits are made and physical and mental health becomes a major focus as work and schools restart.

It’s an important time for businesses too, especially in the health and fitness sector. While January is traditionally THE month for new customers and setting a platform for the rest of the year, we ignore the opportunities of this time of the year at our peril. Particularly in a world – and industry – which has been transformed by the pandemic.

Here’s the thing, September to November is a time of year when outdoor exercise is still possible, no matter where you are in the world. Clubs that can offer members the option to work out whenever and wherever they want – including outside the club – can have a distinct advantage when it comes to retaining them for the long term. Engage people and make exercise a comfortable, convenient part of their life and they are more likely to stay.

That is why iFIT is ahead of the game. It is the only true omnichannel solution that can offer workouts in the club, at home and on the go. The iFIT platform – and its library of 17,000+ on-demand workouts and live streams – is available in the gym via the Freemotion 22 SERIES cardio line, at home via NordicTrack and ProForm equipment and on the go via the iFIT app.

“iFIT allows clubs to have multiple touchpoints with members whether they are training in or out of the club,” said Tony Ali, country manager at Freemotion.

“The pandemic has changed the world and the fitness experience – the club of today (and tomorrow) is one without walls.”
Freemotion Fitness: news from HCMmag.com and FitTechGlobal.com
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq.
iFIT Health & Fitness has acquired Sweat, the popular, female-focused fitness platform set up in 2015 by Australian fitness trainer and entrepreneur Kayla Itsines and co-founder Tobi Pearce.
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the definition" of exercise.
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Freemotion Fitness: featured in HCM and Fit Tech magazines
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Freemotion Fitness
Tel: 1-877-363-8449
Address: 1500 S 1000 W, Logan, Utah, 84321, United States
Tony Ali, Country Manager UK
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
HCM Magazine
Research
We’re not necessarily against weight loss, we just think that it shouldn’t be the primary criterion for judging the success of a lifestyle intervention programme
HCM Magazine
Interview
Gyms have a role to play in collaborating with the social prescribing movement to improve the nation’s health, the CEO of the UK’s National Academy of Social Prescribing tells Kate Cracknell
HCM Magazine
Policy
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
HCM Magazine
Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM Magazine
Interview
The co-founder of The Great Outdoor Gym Company has a vision to inspire communities to become healthy and sustainable, both environmentally and personally. She speaks to Kate Cracknell
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
Featured supplier news
Featured supplier news: GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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trade associations
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Fitness equipment
Precor: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Gold company profile

Freemotion Fitness

What we can do for you
Freemotion is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, connected fitness with the 22 SERIES cardio line powered by iFit, while reinventing small group training for the new fitness age with FUSION Team Training. With science and innovation at its core, Freemotion questions how we work out and then redefines it, creating groundbreaking products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

The Freemotion brand, alongside iFit, NordicTrack and Pro-Form, is owned by ICON Health and Fitness

Key products and services
Forget products... Freemotion exists to create immersive, engaging, results-driven experiences that reimagine the way we think about cardio, strength, and small group training. Together, they provide users with the power to do more, be more, and achieve more. After all, it’s the experiences, not products, that deliver the ultimate engagement, retention, and revenue.

RE-IMAGINED CARDIO EXPERIENCES
It’s no longer good enough for cardio equipment to simply look great and feel great. In an increasingly content and tech-driven world where consumers call the shots, demanding personalization, connectivity, and a constant flow of fresh experiences, today’s cardio must offer multi-layered engagement for the user.

From the entry-level model to the ultra-advanced and high-performing 22 SERIES, powered by iFit, the Freemotion cardio range has been thoughtfully designed to deliver immersive, engaging, and interactive experiences. Combining unrivalled engineering, technology, and content, Freemotion cardio provides operators with a fully holistic, digital solution capable of facilitating a high-impact, omnichannel fitness experience to elevate member engagement and retention.

MULTI-DIMENSIONAL STRENGTH TRAINING
Encompassing the philosophy, principles, and programming of functional fitness, Freemotion strength has been developed to enhance an individual’s ability to perform daily activities, sport, and recreation.

By allowing users to train their bodies freely without restrictions, based on their motion ranges and physical abilities, it makes strength training accessible, inclusive, and progressive for all.

GAME-CHANGING SMALL GROUP TRAINING
Today’s increasingly time-poor and health-conscious consumers are hungry for new ways to speed up their workouts and achieve lasting results, all within safe, fun, and inspiring environments. So, Freemotion ripped up the rulebook and created FUSION Team Training, the ultimate blend of cardio and strength training in a high-energy, coach-led, Covid-safe, small group class.
Plans for the next 12 months
Freemotion remains focused on its mission to provide operators and members with best-in-class products and experiences to drive engagement, retention and revenue in the new fitness era. FUSION Team Training, a high-energy, cardio-strength, small group class like no other, provides members with a lower-priced entry point to receive personalised coaching while allowing operators to command a premium for group sessions. The game-changing 22 SERIES cardio range, powered by iFit, delivers a one-of-a-kind, interactive, connected fitness experience that bridges the gap between home and gym to delight today’s omnichannel consumers.
Testimonial
“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives." -
– Dave Long, Chief Executive Officer, Orangetheory Fitness
updates & press releases
22 Sep 2021
Now is the time to create an omnichannel fitness experience for your members
Autumn is a time for planning, budgeting and renewal. It marks a time when routines return and goals are set for the rest of the year. Vows for healthy habits are made and physical and mental health becomes a major focus as work and schools restart.

It’s an important time for businesses too, especially in the health and fitness sector. While January is traditionally THE month for new customers and setting a platform for the rest of the year, we ignore the opportunities of this time of the year at our peril. Particularly in a world – and industry – which has been transformed by the pandemic.

Here’s the thing, September to November is a time of year when outdoor exercise is still possible, no matter where you are in the world. Clubs that can offer members the option to work out whenever and wherever they want – including outside the club – can have a distinct advantage when it comes to retaining them for the long term. Engage people and make exercise a comfortable, convenient part of their life and they are more likely to stay.

That is why iFIT is ahead of the game. It is the only true omnichannel solution that can offer workouts in the club, at home and on the go. The iFIT platform – and its library of 17,000+ on-demand workouts and live streams – is available in the gym via the Freemotion 22 SERIES cardio line, at home via NordicTrack and ProForm equipment and on the go via the iFIT app.

“iFIT allows clubs to have multiple touchpoints with members whether they are training in or out of the club,” said Tony Ali, country manager at Freemotion.

“The pandemic has changed the world and the fitness experience – the club of today (and tomorrow) is one without walls.”
Freemotion Fitness: news from HCMmag.com and FitTechGlobal.com
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq.
iFIT Health & Fitness has acquired Sweat, the popular, female-focused fitness platform set up in 2015 by Australian fitness trainer and entrepreneur Kayla Itsines and co-founder Tobi Pearce.
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the definition" of exercise.
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Freemotion Fitness: featured in HCM and Fit Tech magazines
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Freemotion Fitness
Tel: 1-877-363-8449
Address: 1500 S 1000 W, Logan, Utah, 84321, United States
Tony Ali, Country Manager UK
Freemotion Fitness video gallery:
Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director
Key customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, World Gym, and many more.
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FreeMotion Fitness
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