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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

Fisikal Limited

Simplifying how members access and pay for virtual training
Custom branded apps and integrated solutions
What we can do for you
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online business management solutions. The custom-built, facility management and product education platforms enable operators to manage their business online or via mobile.

Functionality includes: booking and payment solutions, staff management, content delivery and business analysis. Fisikal also improves the customer experience. A mobile app provides anytime access to online bookings and an array of personalised fitness content.

Key products and services
Fisikal offers five core, online business management solutions:
• Clubs – integrated software that increases profits through a reduction in operational costs and an improvement in customer engagement
• Studios – a complete business management solution, so simple it can be implemented without a physical visit from our team
• Trainers – a complete business, client management system and programme delivery solution
• Brands – software to streamline how content is delivered to commercial and consumer customers
• Academies – paperless business solutions for training providers
case study: Third Space
In 2020, during lockdown, Third Space launched a new app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“In the first six months, we have recorded 65,000 views of our on-demand programme, with a further 10,000 views of our live streamed classes.” Explains Richard Carroll, Senior Brand Manager at Third Space.

“A digital provision was in the planning long before Covid-19 but it fast tracked the app launch, providing our community with a means of connection to our services despite physical restrictions. Fisikal was able to respond to our new timeline and worked tirelessly to get the app up and running.”

Third Space commissioned Fisikal to develop a fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access to fitness services. In addition to class content and bookings, the app enables the scheduling and payment of personal training sessions, with access to more than 350 exercise demonstrations and 100 workouts.

Richard continues: “Digitalising our bookings has not only enhanced the member experience, it also provided better user flow analytics, giving clarity on member behaviours enabling us to make informed programming and operational adjustments.

“In our next phase, we intend to refresh the front-end design and work with Fisikal to create an in-app, two-way communications channel to provide our members with an intuitive, single access point for all information, coaching and training support, available anytime, anywhere. We will continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

To find out how Fisikal could help your digital business visit www.fisikal.com
case study: Frame
When facing lockdown restrictions, FRAME adapted its in-club experience to an online offering. This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website for studio, on-demand and live-stream classes.

FRAME co-founder, Pip Black, explains: “We had been considering online workouts but lockdown made us leap to digitalisation quickly. Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured. This is where Fisikal came in.”

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing bespoke functionalities for FRAME including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods and a waterfall filtration system so members could find classes based on FRAME filters.

“Fisikal has helped future-proof our business.” FRAME co-founder, Joan Murphy, adds. “We have had so much feedback to say how our digital classes got members through some really dark days of lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO comments: “The FRAME team can now engage not only current, studio members but also Framers internationally. And the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To see the new FRAME website visit: www.moveyourframe.com or to find out how Fisikal could help your digital business visit www.fisikal.com
Fisikal Limited video gallery:
Plans for the next 12 months
Continued innovation of Fisikal workout tracking, progress analysis reporting and functionality personalisation. At the start of this year, the access control functionality was completed and there will be enhanced automations and integrations with third party membership systems, CRM, business intelligence and machine learning platforms.
Key personnel
Rob Lander, CEO
Emma Excell, COO
Key customers
Operators: Fitness First Middle East, Be Military Fit (BMF), Third Space, DIR
Manufacturers: Matrix Fitness, Escape Fitness
Academies: Drummond, Jordan, British Impact
Training Studios: Surge, Bodydesign 121.
Testimonial
“We selected Fisikal as an online solution to help us create a frictionless booking process for our members. Optimal member experience is our key operational focus and the Fisikal app has enabled us to provide convenience and flexibility in our booking process for Group Exercise and Personal Training.”
– George Flooks, COO, Fitness First Middle East
Fisikal Limited: featured in HCM magazine
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Fisikal – Added value
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Software: Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase: DiR partners with Fisikal
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
fitness-kit.net: Product innovations
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Fisikal Limited
Tel: +44 (0)7720285860
Address: 327 Fulham Road, London, SW10 9QL, UK
Rob Lander, CEO
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
HCM Magazine
Editor's letter
New research by Nuffield Health found people in lower income groups face higher barriers to exercise
HCM Magazine
Facilities
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Interview
The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry
HCM Magazine
Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM Magazine
HCM magazine
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM magazine
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM magazine
When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Silver company profile

Fisikal Limited

Simplifying how members access and pay for virtual training
Custom branded apps and integrated solutions
What we can do for you
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online business management solutions. The custom-built, facility management and product education platforms enable operators to manage their business online or via mobile.

Functionality includes: booking and payment solutions, staff management, content delivery and business analysis. Fisikal also improves the customer experience. A mobile app provides anytime access to online bookings and an array of personalised fitness content.

Key products and services
Fisikal offers five core, online business management solutions:
• Clubs – integrated software that increases profits through a reduction in operational costs and an improvement in customer engagement
• Studios – a complete business management solution, so simple it can be implemented without a physical visit from our team
• Trainers – a complete business, client management system and programme delivery solution
• Brands – software to streamline how content is delivered to commercial and consumer customers
• Academies – paperless business solutions for training providers
case study: Third Space
In 2020, during lockdown, Third Space launched a new app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“In the first six months, we have recorded 65,000 views of our on-demand programme, with a further 10,000 views of our live streamed classes.” Explains Richard Carroll, Senior Brand Manager at Third Space.

“A digital provision was in the planning long before Covid-19 but it fast tracked the app launch, providing our community with a means of connection to our services despite physical restrictions. Fisikal was able to respond to our new timeline and worked tirelessly to get the app up and running.”

Third Space commissioned Fisikal to develop a fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access to fitness services. In addition to class content and bookings, the app enables the scheduling and payment of personal training sessions, with access to more than 350 exercise demonstrations and 100 workouts.

Richard continues: “Digitalising our bookings has not only enhanced the member experience, it also provided better user flow analytics, giving clarity on member behaviours enabling us to make informed programming and operational adjustments.

“In our next phase, we intend to refresh the front-end design and work with Fisikal to create an in-app, two-way communications channel to provide our members with an intuitive, single access point for all information, coaching and training support, available anytime, anywhere. We will continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

To find out how Fisikal could help your digital business visit www.fisikal.com
case study: Frame
When facing lockdown restrictions, FRAME adapted its in-club experience to an online offering. This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website for studio, on-demand and live-stream classes.

FRAME co-founder, Pip Black, explains: “We had been considering online workouts but lockdown made us leap to digitalisation quickly. Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured. This is where Fisikal came in.”

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing bespoke functionalities for FRAME including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods and a waterfall filtration system so members could find classes based on FRAME filters.

“Fisikal has helped future-proof our business.” FRAME co-founder, Joan Murphy, adds. “We have had so much feedback to say how our digital classes got members through some really dark days of lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO comments: “The FRAME team can now engage not only current, studio members but also Framers internationally. And the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To see the new FRAME website visit: www.moveyourframe.com or to find out how Fisikal could help your digital business visit www.fisikal.com
Fisikal Limited video gallery:
Plans for the next 12 months
Continued innovation of Fisikal workout tracking, progress analysis reporting and functionality personalisation. At the start of this year, the access control functionality was completed and there will be enhanced automations and integrations with third party membership systems, CRM, business intelligence and machine learning platforms.
Key personnel
Rob Lander, CEO
Emma Excell, COO
Key customers
Operators: Fitness First Middle East, Be Military Fit (BMF), Third Space, DIR
Manufacturers: Matrix Fitness, Escape Fitness
Academies: Drummond, Jordan, British Impact
Training Studios: Surge, Bodydesign 121.
Testimonial
“We selected Fisikal as an online solution to help us create a frictionless booking process for our members. Optimal member experience is our key operational focus and the Fisikal app has enabled us to provide convenience and flexibility in our booking process for Group Exercise and Personal Training.”
– George Flooks, COO, Fitness First Middle East
Fisikal Limited: featured in HCM magazine
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Fisikal – Added value
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Software: Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase: DiR partners with Fisikal
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
fitness-kit.net: Product innovations
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Fisikal Limited
Tel: +44 (0)7720285860
Address: 327 Fulham Road, London, SW10 9QL, UK
Rob Lander, CEO
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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