Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

Fisikal Limited

Simplifying how members access and pay for virtual training
Custom branded apps and integrated solutions
What we can do for you
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online business management solutions. The custom-built, facility management and product education platforms enable operators to manage their business online or via mobile.

Functionality includes: booking and payment solutions, staff management, content delivery and business analysis. Fisikal also improves the customer experience. A mobile app provides anytime access to online bookings and an array of personalised fitness content.

Key products and services
Fisikal offers five core, online business management solutions:
• Clubs – integrated software that increases profits through a reduction in operational costs and an improvement in customer engagement
• Studios – a complete business management solution, so simple it can be implemented without a physical visit from our team
• Trainers – a complete business, client management system and programme delivery solution
• Brands – software to streamline how content is delivered to commercial and consumer customers
• Academies – paperless business solutions for training providers
case study: Third Space
In 2020, during lockdown, Third Space launched a new app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“In the first six months, we have recorded 65,000 views of our on-demand programme, with a further 10,000 views of our live streamed classes.” Explains Richard Carroll, Senior Brand Manager at Third Space.

“A digital provision was in the planning long before Covid-19 but it fast tracked the app launch, providing our community with a means of connection to our services despite physical restrictions. Fisikal was able to respond to our new timeline and worked tirelessly to get the app up and running.”

Third Space commissioned Fisikal to develop a fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access to fitness services. In addition to class content and bookings, the app enables the scheduling and payment of personal training sessions, with access to more than 350 exercise demonstrations and 100 workouts.

Richard continues: “Digitalising our bookings has not only enhanced the member experience, it also provided better user flow analytics, giving clarity on member behaviours enabling us to make informed programming and operational adjustments.

“In our next phase, we intend to refresh the front-end design and work with Fisikal to create an in-app, two-way communications channel to provide our members with an intuitive, single access point for all information, coaching and training support, available anytime, anywhere. We will continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

To find out how Fisikal could help your digital business visit www.fisikal.com
case study: Frame
When facing lockdown restrictions, FRAME adapted its in-club experience to an online offering. This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website for studio, on-demand and live-stream classes.

FRAME co-founder, Pip Black, explains: “We had been considering online workouts but lockdown made us leap to digitalisation quickly. Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured. This is where Fisikal came in.”

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing bespoke functionalities for FRAME including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods and a waterfall filtration system so members could find classes based on FRAME filters.

“Fisikal has helped future-proof our business.” FRAME co-founder, Joan Murphy, adds. “We have had so much feedback to say how our digital classes got members through some really dark days of lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO comments: “The FRAME team can now engage not only current, studio members but also Framers internationally. And the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To see the new FRAME website visit: www.moveyourframe.com or to find out how Fisikal could help your digital business visit www.fisikal.com
Fisikal Limited video gallery:
Plans for the next 12 months
Continued innovation of Fisikal workout tracking, progress analysis reporting and functionality personalisation. At the start of this year, the access control functionality was completed and there will be enhanced automations and integrations with third party membership systems, CRM, business intelligence and machine learning platforms.
Key personnel
Rob Lander, CEO
Emma Excell, COO
Key customers
Operators: Fitness First Middle East, Be Military Fit (BMF), Third Space, DIR
Manufacturers: Matrix Fitness, Escape Fitness
Academies: Drummond, Jordan, British Impact
Training Studios: Surge, Bodydesign 121.
Testimonial
“We selected Fisikal as an online solution to help us create a frictionless booking process for our members. Optimal member experience is our key operational focus and the Fisikal app has enabled us to provide convenience and flexibility in our booking process for Group Exercise and Personal Training.”
– George Flooks, COO, Fitness First Middle East
Fisikal Limited: featured in HCM and Fit Tech magazines
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Fisikal – Added value
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Software: Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase: DiR partners with Fisikal
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
fitness-kit.net: Product innovations
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Fisikal Limited
Tel: +44 (0)7720285860
Address: 327 Fulham Road, London, SW10 9QL, UK
Rob Lander, CEO
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HCM Magazine
HCM People
The market demand is there and we’re going to meet and grow that demand
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM magazine
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Octane Fitness: Fitness equipment
Uniforms
Service Sport: Uniforms
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Silver company profile

Fisikal Limited

Simplifying how members access and pay for virtual training
Custom branded apps and integrated solutions
What we can do for you
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online business management solutions. The custom-built, facility management and product education platforms enable operators to manage their business online or via mobile.

Functionality includes: booking and payment solutions, staff management, content delivery and business analysis. Fisikal also improves the customer experience. A mobile app provides anytime access to online bookings and an array of personalised fitness content.

Key products and services
Fisikal offers five core, online business management solutions:
• Clubs – integrated software that increases profits through a reduction in operational costs and an improvement in customer engagement
• Studios – a complete business management solution, so simple it can be implemented without a physical visit from our team
• Trainers – a complete business, client management system and programme delivery solution
• Brands – software to streamline how content is delivered to commercial and consumer customers
• Academies – paperless business solutions for training providers
case study: Third Space
In 2020, during lockdown, Third Space launched a new app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“In the first six months, we have recorded 65,000 views of our on-demand programme, with a further 10,000 views of our live streamed classes.” Explains Richard Carroll, Senior Brand Manager at Third Space.

“A digital provision was in the planning long before Covid-19 but it fast tracked the app launch, providing our community with a means of connection to our services despite physical restrictions. Fisikal was able to respond to our new timeline and worked tirelessly to get the app up and running.”

Third Space commissioned Fisikal to develop a fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access to fitness services. In addition to class content and bookings, the app enables the scheduling and payment of personal training sessions, with access to more than 350 exercise demonstrations and 100 workouts.

Richard continues: “Digitalising our bookings has not only enhanced the member experience, it also provided better user flow analytics, giving clarity on member behaviours enabling us to make informed programming and operational adjustments.

“In our next phase, we intend to refresh the front-end design and work with Fisikal to create an in-app, two-way communications channel to provide our members with an intuitive, single access point for all information, coaching and training support, available anytime, anywhere. We will continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

To find out how Fisikal could help your digital business visit www.fisikal.com
case study: Frame
When facing lockdown restrictions, FRAME adapted its in-club experience to an online offering. This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website for studio, on-demand and live-stream classes.

FRAME co-founder, Pip Black, explains: “We had been considering online workouts but lockdown made us leap to digitalisation quickly. Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured. This is where Fisikal came in.”

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing bespoke functionalities for FRAME including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods and a waterfall filtration system so members could find classes based on FRAME filters.

“Fisikal has helped future-proof our business.” FRAME co-founder, Joan Murphy, adds. “We have had so much feedback to say how our digital classes got members through some really dark days of lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO comments: “The FRAME team can now engage not only current, studio members but also Framers internationally. And the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To see the new FRAME website visit: www.moveyourframe.com or to find out how Fisikal could help your digital business visit www.fisikal.com
Fisikal Limited video gallery:
Plans for the next 12 months
Continued innovation of Fisikal workout tracking, progress analysis reporting and functionality personalisation. At the start of this year, the access control functionality was completed and there will be enhanced automations and integrations with third party membership systems, CRM, business intelligence and machine learning platforms.
Key personnel
Rob Lander, CEO
Emma Excell, COO
Key customers
Operators: Fitness First Middle East, Be Military Fit (BMF), Third Space, DIR
Manufacturers: Matrix Fitness, Escape Fitness
Academies: Drummond, Jordan, British Impact
Training Studios: Surge, Bodydesign 121.
Testimonial
“We selected Fisikal as an online solution to help us create a frictionless booking process for our members. Optimal member experience is our key operational focus and the Fisikal app has enabled us to provide convenience and flexibility in our booking process for Group Exercise and Personal Training.”
– George Flooks, COO, Fitness First Middle East
Fisikal Limited: featured in HCM and Fit Tech magazines
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Fisikal – Added value
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Software: Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase: DiR partners with Fisikal
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
fitness-kit.net: Product innovations
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Fisikal Limited
Tel: +44 (0)7720285860
Address: 327 Fulham Road, London, SW10 9QL, UK
Rob Lander, CEO
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Octane Fitness: Fitness equipment
Uniforms
Service Sport: Uniforms
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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