Alliance Leisure

Alliance Leisure develops facilities on behalf of leisure operators that want to improve or expand the leisure products and services they offer. As a multi award-winning team for our design, build, fund and partnership services we have carried out over 140 leisure developments and invested over £160m in the UK leisure market.

Projects range from fitness refurbishments to large-scale multi-activity developments and can include spa, tenpin bowling, skateparks, fitness, soft play, climbing, toning, outdoor pitches, swimming, waterparks and changing facilities.

Bringing innovation to the traditional leisure market Alliance Leisure case studies show how they have transformed facilities, providing added value in the key areas of affordability, cost certainty, risk reduction and speed of delivery.

Alliance Leisure are the appointed delivery partner for the UK Leisure Framework which allows for the direct appointment and procurement of a development partner for scoping, design, refurbishment, construction and the development of leisure centres, theatres, play facilities, recreation facilities and sports facilities across the UK public sector. It also supports the marketing of these types of facilities as well as the provision of equipment to enable a true turnkey approach to be delivered to clients.

Alliance Leisure also supports UK leisure operators with comprehensive sales, marketing and training services delivered through their TA6 brand. TA6 is the most creative, results-driven training and marketing brand in the leisure industry. The team work with over 250 leisure sites each year to provide sales, marketing, customer retention, insights and staff development programmes. This support is not only provided to partners who have carried out developments with Alliance Leisure but any leisure operator looking to increase income, develop their staff and improve the health of their local community.

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Alliance Leisure news

The best in the business from across the physical activity sector were honoured last night (30 June) as the winners of the ukactive Awards 2022 were announced at Birmingham’s ICC.
Industry body, UK Active, has revealed a new council to represent the voice of members to its board
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
As global leaders meet for the COP26 climate summit, local authorities across England are partnering with leisure development specialist, Alliance Leisure, to slash leisure portfolio carbon emissions to achieve local and national net zero targets.
The government has launched its £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding for energy efficiency measures across the public sector.
Construction work on planned leisure projects is slowly beginning to return to normal across the UK.

Meet our team

Sarah Watts
Sarah Watts, CEO, Alliance Leisure
Managing Director
Paul Cluett
Paul Cluett, Managing Director, Alliance Leisure
Director of Marketing & Partnerships
Paul Woodford
Paul Woodford, Director of Marketing & Partnerships, Alliance Leisure, Alliance Leisure
Commercial Director
James Foley
James Foley, Commercial Director, Alliance Leisure
Head of Marketing
John Leaver
John Leaver, Head of Marketing, Alliance Leisure
Senior Business Development Manager
Julia Goddard
Julia Goddard, Senior Business Development Manager, Alliance Leisure
Senior Business Development Manager
Tom Fairey
Tom Fairey, Senior Business Development Manager, Alliance Leisure