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FITNESS, HEALTH, WELLNESS

promotion: TANITA

Tanita Body Composition Analysers help attract a more diverse customer base

17 Nov 2021
The Tanita Scales provide instant analysis of a client's health and fitness status as well as monitoring their progress over time
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.

In 2018, the organisation built a purpose-based gym dedicated to this goal, where members have a variety of different systems – each with a defined process –to choose from to help them achieve their desired goal.

An integral part of these systems is the Tanita Body Composition Analyser which allows members to measure and understand their progress.

It’s one of the essential parts of the gym’s Code Premier Membership and is designed for health seekers who may be active elsewhere but visit Code specifically for the Tanita measurement system and to receive advice, coaching and motivation.

“The Tanita scales are not only brilliant for monitoring progress but are also great for a conversation starter on a variety of things,” comments McClory, “by having so much information from a quick analysis we can focus on different things with different people.”

Different pieces of information can be taken from the results of the analysis and can be focused on depending on what the desired result is.

“We tend to use five main pieces of information for each of our systems,” McClory says, “for example, for our Good Health Membership we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.”

The Tanita Body Composition Analyser gives you the opportunity to target a market that many would view as not your traditional gym members.

“Our health membership and analysis attract members whose sole focus is improving health, which has helped us grow and develop as a business. It allows us to stand out as a gym that offers and delivers a far more personalised solution to a variety of different problems.

“For example, members on our Health Membership package love seeing all the results change but especially the metabolic age one. No one in their forties wants to see their metabolic age in the sixties but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales open different revenue potentials including one-off uses, regular monthly check-ins and incorporating them into your gym memberships. We offer all three and we’ve seen a significant improvement in compliance and retention off the back of it.

“We chose Tanita because they are at the forefront of this technology. I’d highly recommend them to any gym owners as they are extremely professional and supportive with everything we’ve needed.”
More press releases and updates from TANITA:
In partnership with the Independent Gyms Network, TANITA is excited to announce the successful completion of its first Body Transformation Challenge.
North Warwickshire Leisure, a leading local authority leisure provider in the UK, has set its sights on prioritising community health and wellness. In a strategic move to empower their community with valuable health insights, they have partnered with renowned health technology company TANITA.
PT Academy, Europe’s leading fitness education company, is joining forces with world leader in body composition monitoring Tanita to develop a body composition course.
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
TANITA: featured in HCM and Fit Tech magazines
Getting proven results in the gym is highly motivating. Are health assessment systems the ultimate retention solution asks Steph Eaves
Specifier: Scantastic
Body scanning can improve the motivation and engagement of members, translating into increased retention and revenue, as Frances Marcellin discovers
TANITA
Tel: 0161 638 0926
Address: 111 Piccadilly, Manchester, M1 2HY, England
Simon Wilkinson, Sport & Fitness Lead
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promotion: TANITA

Tanita Body Composition Analysers help attract a more diverse customer base

17 Nov 2021
The Tanita Scales provide instant analysis of a client's health and fitness status as well as monitoring their progress over time
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.

In 2018, the organisation built a purpose-based gym dedicated to this goal, where members have a variety of different systems – each with a defined process –to choose from to help them achieve their desired goal.

An integral part of these systems is the Tanita Body Composition Analyser which allows members to measure and understand their progress.

It’s one of the essential parts of the gym’s Code Premier Membership and is designed for health seekers who may be active elsewhere but visit Code specifically for the Tanita measurement system and to receive advice, coaching and motivation.

“The Tanita scales are not only brilliant for monitoring progress but are also great for a conversation starter on a variety of things,” comments McClory, “by having so much information from a quick analysis we can focus on different things with different people.”

Different pieces of information can be taken from the results of the analysis and can be focused on depending on what the desired result is.

“We tend to use five main pieces of information for each of our systems,” McClory says, “for example, for our Good Health Membership we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.”

The Tanita Body Composition Analyser gives you the opportunity to target a market that many would view as not your traditional gym members.

“Our health membership and analysis attract members whose sole focus is improving health, which has helped us grow and develop as a business. It allows us to stand out as a gym that offers and delivers a far more personalised solution to a variety of different problems.

“For example, members on our Health Membership package love seeing all the results change but especially the metabolic age one. No one in their forties wants to see their metabolic age in the sixties but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales open different revenue potentials including one-off uses, regular monthly check-ins and incorporating them into your gym memberships. We offer all three and we’ve seen a significant improvement in compliance and retention off the back of it.

“We chose Tanita because they are at the forefront of this technology. I’d highly recommend them to any gym owners as they are extremely professional and supportive with everything we’ve needed.”
More press releases and updates from TANITA:
In partnership with the Independent Gyms Network, TANITA is excited to announce the successful completion of its first Body Transformation Challenge.
North Warwickshire Leisure, a leading local authority leisure provider in the UK, has set its sights on prioritising community health and wellness. In a strategic move to empower their community with valuable health insights, they have partnered with renowned health technology company TANITA.
PT Academy, Europe’s leading fitness education company, is joining forces with world leader in body composition monitoring Tanita to develop a body composition course.
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
TANITA: featured in HCM and Fit Tech magazines
Getting proven results in the gym is highly motivating. Are health assessment systems the ultimate retention solution asks Steph Eaves
Specifier: Scantastic
Body scanning can improve the motivation and engagement of members, translating into increased retention and revenue, as Frances Marcellin discovers
TANITA
Tel: 0161 638 0926
Address: 111 Piccadilly, Manchester, M1 2HY, England
Simon Wilkinson, Sport & Fitness Lead
TANITA video gallery:
Key personnel
Simon Bradeley, UK Commercial Manager
Simon Wilkinson, Sport & Fitness Lead
Key customers
TANITA's key customers come from the medical, including NHS, fitness and sports sectors. Ranging across the board from sole traders, through to multi-site national operators.
Plans for the next 12 months
TANITA continue to operate at the forefront of clinical, medical and sports performance. Making the same technology available for the health and fitness industry.

The next 12 months will see TANITA build further partnerships and integrations to best serve the needs of the nation. Helping to support more people live healthier, happier lives.
Testimonial
"Our members are loving seeing all the information and having a real visual of what they are achieving. It's such a good motivator to keep pushing on for their desired result. It allows us to focus on a variety of health markers and the ones that are most important to our clients.

We have seen a direct impact on engagement, motivation and as a result members keeping up with programmes for longer and seeing greater success."
– Steve McClory, Owner, Code Fitness, Newark
Testimonial
"We pride ourselves on supporting our members with reliable health and wellbeing data and Tanita enables us to do that. Using it helps us as an operator to build relationships with clients, which is an excellent way of increasing retention.

It allows us to provide clients, both corporate and club members, with a really accurate picture of their body fat percentage, muscle mass, visceral fat and – importantly, their metabolic age."
– Kofi Boateng, Coach, Hero Training Club, Manchester
Testimonial
"SLL (Stevenage Leisure Ltd) has been using Tanita technology since 2014. This has made a huge difference in how we can monitor the progress of our customers and keep them motivated to reach their goals and ultimately, aids retention. All members are offered a body composition scan at week one, six and 12 as part of their member journey. The technology is easy and quick to use and the customer can see instantly where they have progressed or areas where we can help them to adjust their training or nutrition to help them to improve. Tanita has been instrumental in all health and wellbeing initiatives that we have offered over the years and is easily transported into the community as part of our outreach projects."
– Juanita Prescott, Head of Health and Wellbeing, Stevenage Leisure Limited/InspireAll
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