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FITNESS, HEALTH, WELLNESS

promotion: TANITA

Focus on health to attract and retain new members in 2022

14 Jan 2022
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?
– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!
– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
More press releases and updates from TANITA:
In partnership with the Independent Gyms Network, TANITA is excited to announce the successful completion of its first Body Transformation Challenge.
North Warwickshire Leisure, a leading local authority leisure provider in the UK, has set its sights on prioritising community health and wellness. In a strategic move to empower their community with valuable health insights, they have partnered with renowned health technology company TANITA.
PT Academy, Europe’s leading fitness education company, is joining forces with world leader in body composition monitoring Tanita to develop a body composition course.
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
TANITA: featured in HCM and Fit Tech magazines
Getting proven results in the gym is highly motivating. Are health assessment systems the ultimate retention solution asks Steph Eaves
Specifier: Scantastic
Body scanning can improve the motivation and engagement of members, translating into increased retention and revenue, as Frances Marcellin discovers
TANITA
Tel: 0161 638 0926
Address: 111 Piccadilly, Manchester, M1 2HY, England
Simon Wilkinson, Sport & Fitness Lead
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Tanita Europe BV press release: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
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promotion: TANITA

Focus on health to attract and retain new members in 2022

14 Jan 2022
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?
– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!
– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
More press releases and updates from TANITA:
In partnership with the Independent Gyms Network, TANITA is excited to announce the successful completion of its first Body Transformation Challenge.
North Warwickshire Leisure, a leading local authority leisure provider in the UK, has set its sights on prioritising community health and wellness. In a strategic move to empower their community with valuable health insights, they have partnered with renowned health technology company TANITA.
PT Academy, Europe’s leading fitness education company, is joining forces with world leader in body composition monitoring Tanita to develop a body composition course.
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
TANITA: featured in HCM and Fit Tech magazines
Getting proven results in the gym is highly motivating. Are health assessment systems the ultimate retention solution asks Steph Eaves
Specifier: Scantastic
Body scanning can improve the motivation and engagement of members, translating into increased retention and revenue, as Frances Marcellin discovers
TANITA
Tel: 0161 638 0926
Address: 111 Piccadilly, Manchester, M1 2HY, England
Simon Wilkinson, Sport & Fitness Lead
TANITA video gallery:
Key personnel
Simon Bradeley, UK Commercial Manager
Simon Wilkinson, Sport & Fitness Lead
Key customers
TANITA's key customers come from the medical, including NHS, fitness and sports sectors. Ranging across the board from sole traders, through to multi-site national operators.
Plans for the next 12 months
TANITA continue to operate at the forefront of clinical, medical and sports performance. Making the same technology available for the health and fitness industry.

The next 12 months will see TANITA build further partnerships and integrations to best serve the needs of the nation. Helping to support more people live healthier, happier lives.
Testimonial
"Our members are loving seeing all the information and having a real visual of what they are achieving. It's such a good motivator to keep pushing on for their desired result. It allows us to focus on a variety of health markers and the ones that are most important to our clients.

We have seen a direct impact on engagement, motivation and as a result members keeping up with programmes for longer and seeing greater success."
– Steve McClory, Owner, Code Fitness, Newark
Testimonial
"We pride ourselves on supporting our members with reliable health and wellbeing data and Tanita enables us to do that. Using it helps us as an operator to build relationships with clients, which is an excellent way of increasing retention.

It allows us to provide clients, both corporate and club members, with a really accurate picture of their body fat percentage, muscle mass, visceral fat and – importantly, their metabolic age."
– Kofi Boateng, Coach, Hero Training Club, Manchester
Testimonial
"SLL (Stevenage Leisure Ltd) has been using Tanita technology since 2014. This has made a huge difference in how we can monitor the progress of our customers and keep them motivated to reach their goals and ultimately, aids retention. All members are offered a body composition scan at week one, six and 12 as part of their member journey. The technology is easy and quick to use and the customer can see instantly where they have progressed or areas where we can help them to adjust their training or nutrition to help them to improve. Tanita has been instrumental in all health and wellbeing initiatives that we have offered over the years and is easily transported into the community as part of our outreach projects."
– Juanita Prescott, Head of Health and Wellbeing, Stevenage Leisure Limited/InspireAll
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