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Female-friendly fitness operator Sweat! has closed its doors, just nine months after it revealed
ambitious plans to roll out a network of in-store gyms at Debenhams retail stores.
news •
24 May 2019
The CEO of fitness operator Sweat! tells
us about partnering with Debenhams to
create a chain of in-store gyms
HCM issue 9 2018
Retailer Debenhams and fitness operator Sweat! have unveiled the opening date for the first of a
chain if instore gyms.
news •
07 Aug 2018
Debenhams is partnering with former Virgin Active co-founder Frank Reed to launch in-store
gyms as part of the retailer’s strategy to attract more customers and a younger female
base.
news •
26 Oct 2017
Asda’s plans to add in-store gyms as part of a push into the growing fitness market have
been held up as the supermarket battles to reverse the worst sales performance in its 50-
year history.
news •
08 Dec 2015
Following the news that JD Sports plans to incorporate a JD Gym into its major
Newcastle store, retail and health club rival Sports Direct is eager to not be
outdone and will reportedly also incorporate branded gyms above three new
stores.
news •
29 Jul 2014
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The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People
Dr Jonathan Leary
Founder, Remedy Place“It was as though the whole world woke up at the same time”
HCM magazine
McFit, the original budget gym is undergoing
a transformation with a new look and
estate-wide overhaul, as Liz Terry reports
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you.
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HCM magazine
Now mental health is the number one reason for people to join a
health club, do fitness professionals need a grounding in counselling
to offer a more holistic service? Kath Hudson asks the experts
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