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There’s a new, more relaxed attitude among consumers in terms of loyalty, says Imke Schuller of The Futures Company
HCM Handbook 2016
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
HCM issue 11 2015
The health club of the future will have to be more flexible and adaptable, says Imke Schuller of The Futures Company
HCM issue 10 2015
Vera Kiss of The Futures Company unmasks the Millennial generation and explains what you need to know to be relevant to this market
HCM issue 3 2014
What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports
HCM issue 10 2013
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D2F had updated its brand styling to keep pace with
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The New Keiser M3i Studio Bike brings ride
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HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
“Go Fit’s value proposition is overwhelming. It makes us very attractive to a lot of people”
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