Product innovation
SHOKKs new dance mat revolution
In a move set to revolutionise the youth fitness market, SHOKK is to launch brand new software for its wireless multiplayer dance mat system.
The unique new software will be available from October and has been developed in conjunction with industry expert Positive Gaming (PG) to provide the ultimate game playing experience for users.
PG was the first to introduce the multiplayer to the market and has built this system over recent years into a global phenomenon.
The system combines SHOKK’s paediatric exercise science knowledge with PG’s interactive know-how to comprehensively make this product streets ahead of competition.
As well as facilitating split screen options for up to three levels of difficulty, the new software also enables users to track their progress more effectively and obtain improved constructive feedback on their performance.
Additionally, individual players will be able to receive detailed printouts on their activity, enabling the system to be used more effectively as a fun fitness development tool.
Justine Williams, sales director for SHOKK, commented: "Dance mat technology has proved an instant hit in the UK, a fact which is without doubt linked to the ever present influence of gaming technology on the modern youth market.
"With enhanced interactivity proving so popular with gamers, it became clear to us that a fitness concept that could offer the same kind of user experience could have a huge impact on the youth fitness industry.
"Developed specifically for the Western market our new dance mat software does just that.
"New modern songs, visuals and features which engage participants more than ever before in their dance experience make our new system a unique offering and one which has the potential to attract both experienced dance mat enthusiasts as well as those looking for a new way to keep fit and have fun."
SHOKK’s new software is completely compatible with the firm’s current dance mat hardware. Each system can accommodate up to 32 users, is light, durable and easy to store, making it the perfect addition to any studio or fitness space.