Product innovation
Idea's family fitness to feature on Wexer virtual platform worldwide
Virtual fitness provider Wexer Virtual and UK-based provider of entertainment, dance and fitness content Idea are teaming up to get children active across the globe.
The partnership will bring Idea’s content through the Wexer platform, which is present in more than 30 countries across five continents.
Clubs will be able to offer new virtual fitness and entertainment activities for children and families.
Content includes street dancing and street magic to more traditional fitness disciplines to get people active.
The activities are also designed to build confidence, coordination and self-discipline as well as having fun. Idea activities available on the Wexer platform include: Martial Arts Fitness, Streetdance, Tuttin’, Hoopin’, Street Trix, Army Bootcamp, and more.