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FITNESS, HEALTH, WELLNESS

Product innovation

Green bottles: Brita launches environmentally-friendly water bottles

Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.


The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.


Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.


The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.

Company Details
Brita GmBH
Rediscover the pure taste of hot and cold drinks. Stay relaxed, hydrated and feel good, whilst doing something good for the environment.
Address
BRITA House 9 Granville Way Bicester Oxfordshire OX26 4JT UK
Telephone
+44 (0) 844 742 4990
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital.
144754_971572.jpg

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Product innovation

Green bottles: Brita launches environmentally-friendly water bottles

Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.


The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.


Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.


The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.

Company Details
Brita GmBH
Rediscover the pure taste of hot and cold drinks. Stay relaxed, hydrated and feel good, whilst doing something good for the environment.
Address
BRITA House 9 Granville Way Bicester Oxfordshire OX26 4JT UK
Telephone
+44 (0) 844 742 4990
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital.
144754_971572.jpg

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
Elevate
Elevate
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
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Company profile: Taylor Made Designs
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Click on a catalogue to view it online
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Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
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Directory
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