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Product innovation
Beet It from James White Drinks
By Mark Edmonds
Organic beetroot juice Beet It is being focused towards those who want to get fit following research showing that the drink can help to boost stamina.
Findings from the University of Exeter have revealed that stamina can be improved by 16 per cent after taking the juice on board, made by James White Drinks.
Nitrate contained within beetroot juice is claimed to lead to a reduction in oxygen uptake, with exercise becoming less tiring as a consequence.
Beetroot juice has also been found to help lower blood pressure after research by Barts (St. Bartholomew's) and the London Hospital in the UK.
The drink will go on sale in single serve 25cl bottles.
Company Details
James White Drinks Ltd
Makers of premium pressed fruit and vegetable juices for over 25 years. Products include Beet It organic beetroot juice, Beet It Sport concentrated beetroot shots, flapjacks and super concentrate Nitrate 3000, Thorncroft cordials, Great Uncle Cornelius drinks, Big Tom spiced tomato mix and a range of organic fruit and vegetable juices.
Address
White's Fruit Farm, Helmingham Road, Ashbocking, Ipswich, Suffolk IP6 9JSTelephone
+44 (0)1473 890111Website
www.jameswhite.co.ukOrganic beetroot juice Beet It is being
focused towards those who want to get fit
following research showing that the drink can
help to boost stamina.
SUP
BeetIt.gif
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