STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Health club design can 'aid retention by alleviating the pain of exercise'

The environment has a massive effect on the imagination and can literally overwhelm the negativity of a hard workout
– David Barton

Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.

Speaking to HCM, US-based gym owner and designer David Barton describes design as a crucial element of a successful health club.

“Ultimately, we’re selling something people don’t like," Barton explains.

"There are lots of ways to get people in on day one, but how do we make them want to come back tomorrow, when they like the outcome, but not the process?

"All of their senses will be working to compete with their pain receptors, because they are in an unfamiliar environment, so we use design, lighting, technology and exercise science to create the ultimate setting and emotional experience.

"The goal should be to create the impression that they’ve entered into another world, a world so enticing it competes with the potential negative; the process of exercise itself.”

According to Barton, the increasing popularity and demand for high-intensity interval training (HIIT) classes has also become a challenge – as the hard-going HIIT sessions can trigger the fight or flight survival response in those taking part.

He says that design can play an important role in suppressing those feelings.

“The environment has a massive effect on the imagination and can provide an experience so positive that it literally overwhelms the negativity of a hard workout," he says.

Barton was speaking to HCM as part of an article on retention, published in the June issue of HCM. To read the full article, click here.

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Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
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The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
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Click on a catalogue to view it online
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Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

News

Health club design can 'aid retention by alleviating the pain of exercise'

The environment has a massive effect on the imagination and can literally overwhelm the negativity of a hard workout
– David Barton

Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.

Speaking to HCM, US-based gym owner and designer David Barton describes design as a crucial element of a successful health club.

“Ultimately, we’re selling something people don’t like," Barton explains.

"There are lots of ways to get people in on day one, but how do we make them want to come back tomorrow, when they like the outcome, but not the process?

"All of their senses will be working to compete with their pain receptors, because they are in an unfamiliar environment, so we use design, lighting, technology and exercise science to create the ultimate setting and emotional experience.

"The goal should be to create the impression that they’ve entered into another world, a world so enticing it competes with the potential negative; the process of exercise itself.”

According to Barton, the increasing popularity and demand for high-intensity interval training (HIIT) classes has also become a challenge – as the hard-going HIIT sessions can trigger the fight or flight survival response in those taking part.

He says that design can play an important role in suppressing those feelings.

“The environment has a massive effect on the imagination and can provide an experience so positive that it literally overwhelms the negativity of a hard workout," he says.

Barton was speaking to HCM as part of an article on retention, published in the June issue of HCM. To read the full article, click here.

Sign up for FREE ezines & magazines
Related news

Rutgers study: is popularity of HIIT behind increase in gym injuries?

15 Apr 2019
A study on exercise injuries has suggested that people who engage in high-intensity interval training ...

David Barton puts Chelsea in the Limelight

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New York City’s historic Church of the Holy Communion – and former home of the ...

News

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
Solent University has officially opened its new £28m sports and fitness centre. The centre houses
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes
UK children will be offered a greater opportunity to take part in 60 minutes of
Nautilus
Nautilus
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best
The best class instructors earn the best salaries the market offers, bringing enhanced value to
Research from property experts at Colliers International suggests people are increasingly willing to pay more
The Grade II listed, 17th century Grantley Hall hotel and wellness retreat will reopen today
Boutique health and fitness operator Ten Health and Fitness plans to double the size of
Crunch Fitness could double in size over the next five years, according to CEO Jim
Dyaco International
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énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness
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Basic-Fit, one of the biggest fitness operators in Europe, has confirmed the completion of its
MoveGB
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Features
Asia
Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
HCM Celeb
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
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Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
People
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins
People
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
People
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
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We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
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The issue holding things back is not GPs’ lack of belief in the power of physical activity – it’s the lack of a quality offer they can refer to. We need to look at the supplier side, so all GPs have access to a good quality provider of exercise
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As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating
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Promotional Feature
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We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Audio visual
Hutchison Technologies: Audio visual
Flooring
Total Vibration Solutions Ltd: Flooring
Member access schemes
Move GB: Member access schemes
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Professional services
Deloitte UK: Professional services
Fitness equipment
Physical Company Ltd: Fitness equipment
Governing body
EMD UK: Governing body
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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STA-Swimming Teachers Association
STA-Swimming Teachers Association