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Health Club Management

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Health Club Management

Health Club Management

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Total Fitness announces aggressive capital expenditure plan

Total Fitness says it's aiming to take its member experience to "the next level", through a major investment in new kit and staff training.

The operator has 17 health clubs across the north of England and Wales, each offering a full-service fitness approach that includes gym floors, swimming pools, indoor running tracks, women-only gyms and 70 classes per week.

The company is pursuing an aggressive capital expenditure plan that will see new cardio and strength equipment installed across its clubs, as well as new training areas to meet the increasing demand for group and functional training and HIIT.

"We're directing this investment at developing programming, increasing engagement with members on the gym floor, and equipment to ensure our facility can cater for the latest demands from our members," said Ian Twitchen, group brand performance manager at Total Fitness.

Among the new cardio and strength equipment chosen are Life Fitness’ Insignia strength training systems, Integrity Series treadmills, Hammer Strength HD Athletic Power Racks, platforms and plate-loaded equipment and the modular SYNRGY 360 XL Mix group training system.

Life Fitness Academy will provide programming and training for gym staff.

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It would be suicidal to start from scratch today, in this hyper-competitive industry, but back in 1985, people flocked to us. All we heard was: ‘A health club? Oh my gosh, what’s that?
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In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
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Business Design Centre, London, United Kingdom
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