STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Snap Fitness and Fitness on Demand owner looks for new leadership and 'strategic vision'

Lift Brands, the parent company of fitness franchises and brands – including Snap Fitness, YogaFit and Fitness On Demand – will shuffle its top team and create a new strategic vision during 2019.

Peter Taunton, Lift Brands' founder and CEO, is stepping down to take up the role of non-executive chair – described as a strategic advisory role.

Current chief operating officer Tom Welter will lead the US-based group on an interim basis, as it conducts a "thoughtful and thorough" search for a permanent CEO.

Since its launch in 2003, Lift Brands has grown to more than 2,000 franchise locations across 27 countries, with sites in the US, Australia, New Zealand, Canada, Spain, and the UK.

In 2018, the company opened more than 100 locations across its portfolio, including a strong pipeline of Snap Fitness openings in the UK.

The change in leadership is part of plans to ring in "significant changes" in 2019.

These include a focus on functional fitness and HIIT, new club designs and enhanced support of members.

“My personal journey has been a remarkable and gratifying one,” Taunton said.

“I’m extremely proud of the company’s growth and the talented leadership team.

"Building and handing off a company to capable hands is the dream of every entrepreneur. The future for Lift Brands is incredibly bright.”

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Lift Brands, the parent company of fitness franchises and brands – including Snap Fitness, YogaFit and Fitness On Demand – will shuffle its top team and create a new strategic vision during 2019.
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Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
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Having good functional fitness is a lifetime requirement. We speak to operators taking functional fitness back to its roots to aid rehabilitation
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The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
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New Brighton, Wirral, Merseyside
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Diary dates
22 May 2019
Lowry Theatre, Salford, United Kingdom
Diary dates
30 May 2019
Rimini Expo Centre, Rimini, Italy
Diary dates
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STA-Swimming Teachers Association
STA-Swimming Teachers Association