Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Peloton gears up for UK launch – reveals locations for first set of retail stores

US fitness brand Peloton has revealed further details of its UK expansion – including the locations of its first retail stores.

The indoor cycling operator will begin fit-out work on a 20,000sq ft studio space in London’s Covent Garden in January 2019, with an opening set later in the year.

The studio will provide the location for all filming, recording and editing for Peloton’s UK content including daily scheduled rides which members can tune into via live streaming.

The move follows a UK product launch in September 2018 and the opening of a free, immersive pop-up event – which is currently live in the same location. The space allows consumers to trial the Peloton bike in a home-like environment until the end of the year.

Independent retail real estate agency Harper Dennis Hobbs worked with Peloton to secure the premium unit on Floral Street, taking over the space that previously housed the famous Sanctuary Spa.

The studio forms part of Peloton’s £50m UK and European launch, which will see its bikes go on sale in retail sites across London. Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.

With the help of Harper Dennis Hobbs, the brand has now also acquired leases at Marylebone High Street, Kings Road, Canary Wharf and Spitalfields.

James Ebel, CEO at Harper Dennis Hobbs, said: "It’s positive for the UK retail market when a billion-dollar company sees the growth opportunities available here, particularly in a thriving area like Covent Garden.

"This further demonstrates how experiential retail is rapidly becoming key to a retailer’s success in today’s increasingly competitive marketplace.”

Peloton, which manufactures its own bikes, has built its business model on streaming live classes.

The concept behind Peloton is based on consumers buying the bike, installing it at home and then taking part in live classes streamed to a large, 22-inch HD touchscreen attached to the bike.

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Fitness On Demand
Fitness On Demand
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Features
Report
Virgin Active and Places for People Leisure will provide training and opportunities for former Category D offenders to work in their clubs
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How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
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A combination of being hunched over desks and dynamic workouts have led to a new trend in assisted stretching studios. Is this the next big thing and should health club operators be adding it for their members? Kath Hudson reports
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Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
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We’re focusing on a clustering strategy to ensure our members have got the choice and convenience of having a club near to home and also one which is near to where they work
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The ultimate goal of WHO’s Global Action Plan on Physical Activity is a 15 per cent reduction in the global prevalence of inactivity by 2030
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Our large-format clubs require a high population density, so we created a small box model at 5,000 - 8,000sq ft to create a vibrant, friendly, local gym concept - Francine Davis
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Directory
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SportSoft UK Ltd: Computer solutions
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: EXF chosen by Third Space to supply storage and functional rig solutions
EXF has been awarded a new contract with luxury London Health Club group, Third Space.
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Company profile: Keiser UK LTD
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Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
15 Nov 2018
Unique Venues Birmingham, Birmingham, United Kingdom
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
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Les Mills
Les Mills