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Health Club Management

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Health Club Management

Health Club Management

News

Peloton gears up for UK launch – reveals locations for first set of retail stores

US fitness brand Peloton has revealed further details of its UK expansion – including the locations of its first retail stores.

The indoor cycling operator will begin fit-out work on a 20,000sq ft studio space in London’s Covent Garden in January 2019, with an opening set later in the year.

The studio will provide the location for all filming, recording and editing for Peloton’s UK content including daily scheduled rides which members can tune into via live streaming.

The move follows a UK product launch in September 2018 and the opening of a free, immersive pop-up event – which is currently live in the same location. The space allows consumers to trial the Peloton bike in a home-like environment until the end of the year.

Independent retail real estate agency Harper Dennis Hobbs worked with Peloton to secure the premium unit on Floral Street, taking over the space that previously housed the famous Sanctuary Spa.

The studio forms part of Peloton’s £50m UK and European launch, which will see its bikes go on sale in retail sites across London. Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.

With the help of Harper Dennis Hobbs, the brand has now also acquired leases at Marylebone High Street, Kings Road, Canary Wharf and Spitalfields.

James Ebel, CEO at Harper Dennis Hobbs, said: "It’s positive for the UK retail market when a billion-dollar company sees the growth opportunities available here, particularly in a thriving area like Covent Garden.

"This further demonstrates how experiential retail is rapidly becoming key to a retailer’s success in today’s increasingly competitive marketplace.”

Peloton, which manufactures its own bikes, has built its business model on streaming live classes.

The concept behind Peloton is based on consumers buying the bike, installing it at home and then taking part in live classes streamed to a large, 22-inch HD touchscreen attached to the bike.

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Active IQ
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Features
Report
We investigated the typical day for young offenders in prison and found they were typically locked up and inactive for 22 hours a day - Dr Phillip Lee MP
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
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feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
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Supplier showcase
GoCardless & Speedflex
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feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
Tech
Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
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Cycling
A new age of indoor cycling is upon us, characterised by a more diverse range of bikes and consumers. Steph Eaves breaks down the options in this two-part series
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IHRSA update
Kristen Walsh, associate publisher at IHRSA, reveals the top performing health club operators in the US, Canada and Latin America
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New trends
A combination of being hunched over desks and dynamic workouts have led to a new trend in assisted stretching studios. Is this the next big thing and should health club operators be adding it for their members? Kath Hudson reports
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Floatation
Scientists believe floatation therapy could be a shortcut to meditation and much more than just a relaxation amenity for health clubs. Niamh Madigan dives in to find out more
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A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination for the city, as Kim Megson reports
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Directory
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Move GB: Member access schemes
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Fitness equipment
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International SPA Association - iSPA: Trade associations
Skincare
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Flooring
Total Vibration Solutions Ltd: Flooring
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Spa software
SpaBooker: Spa software
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: FitQuest announces new global distributors
FitQuest, industry leaders in human performance monitoring, has joined forces with fitness distibutors Gympac, I AM FIT in Portugal and Fitness Systems.
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Featured supplier: Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range
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Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
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Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
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Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
05-06 Dec 2018
Palexpo Convention Center, Geneva, Switzerland
Diary dates
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