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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

BMF teams up with Bear Grylls and rebrands as 'Be Military Fit'

Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.

The new name – Be Military Fit – is part of a strategy to expand the brand to new audiences, including those who are currently inactive.

Retaining its old acronym, BMF’s new vision is to 'Get the Nation Fit for Life' and will see the company introduce "an innovative outdoor fitness offering", inspired by its military-style workouts.

The new company will be jointly owned by venture capital firm NM Capital and Bear Grylls Ventures – which manages all television, film, books, licensing and endorsement deals for Bear Grylls.

“BMF has such a special heritage with military personnel and many veterans, and I’m so proud to co-own BMF and to be joining this incredible family," said Grylls.

"I used to train so much with BMF in the days before I joined the Reserve SAS and I will always be grateful for their encouragement and support that helped me achieve my fitness goals.

"Our goal as a team now is to take this business to the next level and to a whole new generation, including kids and families – knowing that when we train together, we train better and more consistently.

"As Europe’s largest outdoor fitness company, we aim to expand our programmes to a broader market and then take BMF and its values all around the world.”

Operating at sites across the UK, many of BMF’s fitness sessions will continue to be led by ex-military personnel.

BMF is Europe’s largest outdoor fitness company training 30,000 people a year across 140 sites.

The move comes just a week after Bear Grylls opened his first, branded visitor attraction in Birmingham.

Developed in partnership with Merlin Entertainments, The Bear Grylls Adventure cost £20m to build and will be operated by Merlin under license until 2026.

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Outdoor fitness specialist British Military Fitness (BMF) has taken the radical step to rebrand its business, after partnering with celebrity survivalist Bear Grylls.
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News

Leisure trust Active Nation has opened a new club in Long Eaton, Nottingham. The operator
ukactive has signed a three-year partnership with physical activity trade show Elevate. The "strategic alignment"
Digital health giant Lifesum has signed a partnership deal with non-dance HIIT programme Strong by
High intensity interval training (HIIT) is a more effective way to lose weight than longer,
Fitness operator HITIO Gym has signed its first franchise agreement in the UK. The Norway-based
Leisure operator Everyone Active will begin offering its members free access to a digital resource
Servicesport UK Limited
Servicesport UK Limited
Reebok Les Mills Live will return to Singapore in 2019 – the second time the
Budget yoga chain MoreYoga has opened a studio in Woolwich, London. The launch is the
Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium
Bury St. Edmunds Leisure Centre in Suffolk has become the first facility in the UK
Services giant Serco Group has appointed Simon Bailey as the new managing director of its
Construction work is set to begin later this spring on a £38m leisure centre and
British Blind Sport, UK Deaf Sport and national disability charity Sense have launched a joint
Perfect Gym Solutions SA.
Perfect Gym Solutions SA.
fibodo (find it. book it. do it.) - the award-winning booking management platform used by
US operator Fitness Connection, which has 41 health clubs across three states, has been acquired
Chris Symons, who has spent the past 18 years at leisure trust GLL, has been
Exercise alters brain blood flow and improves cognitive performance in older adults, according to research
SIBEC
SIBEC
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Features
EHFF 2019
The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
Features
Conference Report
The recent Power Plate RISE event (Retention, Insights, Solutions, Engagement) brought together research, expertise and practical solutions, supported by industry speakers Dr Paul Bedford, retention specialist and David Minton, CEO of The Leisure Database Company (TLDC)
Features
Retention
Getting retention right is the key to success in gyms with memberships. Paul Bedford has turned retention into a science. We share case studies and top tips from the latest retention research
Features
Group Exercise
We look at the current group exercise landscape and ask what’s likely to be trending in the year ahead, as well as tactics club operators can use to improve their results
Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
Features
Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
Features
Sweating the details
The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
People
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers
People
It would be suicidal to start from scratch today, in this hyper-competitive industry, but back in 1985, people flocked to us. All we heard was: ‘A health club? Oh my gosh, what’s that?
People
A couple of years ago, I attended a women’s leadership summit at IHRSA. I really enjoyed being in a room with female business leaders and left inspired to do more of that kind of activity, but couldn’t find an outlet
People
We’ve spent many hours drawing up our values as a company. The first is ‘Conquer your journey’, the next is ‘Train for tomorrow’, which is all about recovery and good technique and the last one is ‘Protect our soul’, which is about doing everything ethically and sustainably.
People
I don’t think there’s a better way to shred fat and build definition than via group exercise kickboxing/boxing and more importantly, it’s flat-out super fun
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
We raised around £20m of capital for our first Social Impact Fund. We’re on course to receive outcomes payments of about £60m, with predicted savings to government of about £130m
People
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
Our education programme, Mind Set, covers everything from gut health and weight management to positive psychology and behaviour change
People
Promotional Feature
Promotional feature
Precor partners with eGym SmartStart on its CV equipment to provide gym members with a fully individualised, connected training experience that delivers motivational results
Job search
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Featured supplier news
Featured supplier: Elevate 2019 - offering visitors more content than ever before
Now in its fourth year, Elevate continues to explore the benefits of physical activity for health and wellbeing.
Featured supplier news
Featured supplier: fibodo to facilitate networking at Elevate 2019
fibodo (find it. book it. do it.) are headline sponsors of Elevate, 8-9 May at ExCeL London.
Video Gallery
Group Training with Myzone
Myzone
Tracking your workout effort just became effortless. Read more
More videos:
Company profiles
Company profile: Life Fitness
For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Management software
SportSoft UK Ltd: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Shapewatch: Fitness equipment
Flooring
Total Vibration Solutions Ltd: Flooring
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Member access schemes
Move GB: Member access schemes
Audio visual
Lightmasters UK Ltd: Audio visual
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
High Lodge, Thetford Forest
Forestry Commission
Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Active IQ
Active IQ