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Les Mills
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

F45 opens London office to help drive European expansion

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.

Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.

He added that the UK is seen by the company as a particularly strong market.

“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.

"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.

"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."

In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.

F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.

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Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
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News

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Focus Training
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Shapewatch/Global Scanning
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Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
Features
Sweating the details
Features
Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Report
What role can sport and physical activity play in preventing crime and anti-social behaviour – and are our prisons making the most of this opportunity to change lives? Kate Cracknell reports
Features
People
Interview
We’ll be opening our own fitness studios, offering a mixture of group and personal training, and bringing our own consumer products to market via a new partnership with Moda Living
People
Interview
We raised around £20m of capital for our first Social Impact Fund. We’re on course to receive outcomes payments of about £60m, with predicted savings to government of about £130m
People
People profile
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
People profile
CEO, Kildare Sports and Leisure Facilities
People
People profile
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
People profile
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
People
Interview
Anyone looking into the boutique market thinking it’s going to cost them ‘X’ needs to double that figure. it isn’t enough just to give your club a new lick of paint and new flooring every 10 years
People
Interview
Every Blaze participant wears their own Myzone heart rate belt, which monitors their pulse and shows work rate in easy to understand colour zones
People
People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
People
Promotional Feature
Promotional feature
It became fairly obvious that the interactive nature of riding a bike meant that with THE TRIP, we could literally take our guests on a wild ride - Mike Mizrahi, director, Inside Out
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SportSoft UK Ltd: Computer solutions
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Trade associations
International SPA Association - iSPA: Trade associations
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Featured suppliers
Featured supplier: Dates revealed for Reebok Les Mills Live 2019
Reebok Les Mills Live will return to Singapore in 2019 – the second time the event will be held in the city-state.
Featured suppliers
Featured supplier: Myzone launches new features to enhance user experience for operators
Myzone, delivers a wearable and digital technology solution for the fitness industry. With the intent to amplify facility owner experiences, Myzone has released new features.
Video Gallery
Group Training with Myzone
Myzone
Tracking your workout effort just became effortless. Read more
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Company profiles
Company profile: GANTNER Ltd
GANTNER is the leading supplier of SMART Card system solutions. Our products are designed for ...
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Property & Tenders
High Lodge, Thetford Forest
Forestry Commission
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
Diary dates
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