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Health Club Management

Health Club Management

News

F45 opens London office to help drive European expansion

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.

Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.

He added that the UK is seen by the company as a particularly strong market.

“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.

"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.

"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."

In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.

F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.

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Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
HAF,FIT,IND,PTS
F45 has set a target of a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020
SportSoft UK Ltd
SportSoft UK Ltd

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SportSoft UK Ltd
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Features
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If you’re involved in a decision-making capacity in this industry, the IHRSA European Congress is for you - Joe Moore, president & CEO, IHRSA
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Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
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Supplier showcase
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How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
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Physical activity needs to be recognised as a ‘vital sign’ that health professionals ask people about at every medical consultation
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Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
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I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
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There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
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You have to be careful when you implement change, taking the time to explain what you’re doing and why. It doesn’t matter if it’s a change to the team or a new investor coming into the business – it feels personal to people - Eve Sukhnandan
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In Islington, there’s a strong demand for family facilities and we’re building our first Little Space – a dedicated kids’ training area
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Catalogue Gallery
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Company profiles
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Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
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Directory
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Move GB: Member access schemes
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Ojmar: Locking solutions
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SportSoft UK Ltd: Computer solutions
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Fitness On Demand
Fitness On Demand