MIE FitQuest
MIE FitQuest
MIE FitQuest
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Xercise4Less appoints Peter Wright as CEO

Budget operator Xercise4Less has named fitness industry veteran Peter Wright as its new CEO.

Wright – who replaces the outgoing Simon Tutt – joins Xercise4Less from Turkish health club chain Mars Sportif, where, since 2013, he has helped to grow the business from six to 86 clubs.

During his 25-year career in fitness, Wright has also held the roles of CEO of Body Masters fitness chain in Saudi Arabia and COO at Virgin Active.

“Peter joins at a very exciting time and I’m fully confident he can take Xercise4Less to the next level of growth and deliver on our aggressive expansion plans," said Jon Wright, Xercise4Less founder.

Xercise4Less currently operates 52 clubs nationwide and is in the midst of an expansion push which will see it open up to 10 gyms by the end of 2018 and a further 40 over the following two years.

Earlier this year, the company secured growth investment worth £42m from Swedish credit provider Proventus Capital Partners and set itself a target of having 100 clubs in the UK by the end of 2020.

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I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
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You have to be careful when you implement change, taking the time to explain what you’re doing and why. It doesn’t matter if it’s a change to the team or a new investor coming into the business – it feels personal to people - Eve Sukhnandan
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Having a service proposition that stands clearly above the benchmark against which the market is judged motivates us much more than just growing our estate and building more clubs
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International SPA Association - iSPA: Trade associations
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Diary dates
28 Aug - 01 Sep 2018
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Diary dates
22-23 Sep 2018
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MIE FitQuest
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