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Health Club Management

Health Club Management

News

Buzz Gym's new Oxford club brings 'outside inside' with Track and Field Zone

Budget club operator Buzz Gym has opened its fourth club in Oxford.

The 18,000sq ft club is the first Buzz Gym to feature the chain's new Track & Field Zone concept – an area where the "outside is brought inside" with an artificial turf floor, training rig, sleds, tyres and HIIT equipment.

A grass scent is pumped throughout to mimic an outdoor training environment and the area utilises a heart rate tracking system for members to compete against others and track their own progress.

The club, which was launched with the help of a £1.25m funding package from HSBC, will have a capacity for 6,000 members.

“The funding from HSBC helped us develop our new Track & Field concept, which we expect will be a hit," said Adam Stowell, Buzz Gym’s CEO.

"Oxford is also our biggest gym to date.”

The Oxford gym is the first new opening since Buzz Gym signed a deal with equipment supplier Life Fitness, which saw the company introduce a "transformed business model" to help with a UK-wide expansion.

The chain will invest and install Life Fitness' premium kit at its sites, as part of plans to combine affordable, no contract gym memberships with a premium fitness equipment offer and high-specification fit-outs.

Oxford was the first facility to launch with Life Fitness kit and will be followed by another club in Plymouth.

Family-owned Buzz Gym launched its first club in Reading in 2013.

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People
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I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
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You have to be careful when you implement change, taking the time to explain what you’re doing and why. It doesn’t matter if it’s a change to the team or a new investor coming into the business – it feels personal to people - Eve Sukhnandan
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Having a service proposition that stands clearly above the benchmark against which the market is judged motivates us much more than just growing our estate and building more clubs
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There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
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Diary dates
28 Aug - 01 Sep 2018
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Diary dates
22-23 Sep 2018
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