Fitness On Demand
Fitness On Demand
Fitness On Demand
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Orangetheory reveals plans for first UK studio outside London

Orangetheory Fitness will open its first out-of-London UK studio in Altrincham, Greater Manchester, in December.

The US-based operator is looking to strengthen its foothold on the UK market and the Altrincham opening will kick start the brand's expansion across the Midlands and Northern England.

In February, Orangetheory signed a deal with Wellcomm Health and Fitness, which will see 40 studios open by 2028.

The regional master franchise deal covers an area from Buckinghamshire to Northumberland.

The studios will be operated by Wellcomm, a company set up for the venture by a group of entrepreneurs led by chair Mike Dixon and CEO Alistair Firth.

Speaking to Leisure Opportunities in February, Firth said the company's strategy will be to open in clusters.

"We'll be looking to build additional sites within a 15-20 mile radius of our first couple of sites," he said.

“The intention is to build brand presence in the markets we enter and then build from there – rather than have the first three sites in, say, Liverpool, Newcastle and Birmingham.”

Described as one of the world’s fastest-growing franchise businesses, Orangetheory launched its first studio in Fort Lauderdale, Florida, in 2010.

Since then it has rapidly expanded to nearly 857 studios in 47 US states and 17 countries – with another 500 studios in the development pipeline. The franchise expects to reach 1,150 open studios in 2018.

Orangetheory is based on a 60-minute, five-zone, heart-rate monitored, interval training concept.

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Orangetheory Fitness will open its first out-of-London UK studio in Altrincham, Greater Manchester, in December.
HAF,FIT,IND,PTS
Dave Carney, president Orangetheory (left), with Orangetheory CEO Dave Long (second left) with Mike Dixon, chair of Wellcomm Health & Fitness (second right) and Alistair Firth, CEO of Wellcomm Health & Fitness (right)
SportsArt Fitness
SportsArt Fitness

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Features
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Simon Sinek cites ‘15-18 per cent market penetration’ as the tipping point that must be reached to achieve mass market success and acceptance of an idea
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The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
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Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
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Supplier showcase
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People
people
What’s on offer in gyms doesn’t appeal to the majority of the population. I’m intrigued to know why the market doesn’t respond
People
people
With the EXOS programmes, I can guarantee vitality. Our goal is to upgrade people’s lives by finding their true purpose
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
People
Interview
I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
People
Interview
Having a service proposition that stands clearly above the benchmark against which the market is judged motivates us much more than just growing our estate and building more clubs
People
People profile
Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
People
Interview
In five years’ time, I see us being closer to 500 clubs than 400 and there’s opportunity internationally too –possibly in the US - Rebecca Passmore
People
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Featured suppliers
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CoursePro, the leading course management solution for sports clubs and leisure centres, manages the admin behind sports lessons, automating enrolments and organising payments.
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Fitness On Demand
Fitness On Demand