Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent)3. Highly qualified (14 per cent)

4. Patience (12 per cent)5. A positive attitude (10 per cent)

Sign up for FREE ezines & magazines
Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
HAF,FIT,IND,PTS,TRA
THUMB27879_932935.jpg

News

England rugby international James Haskell has become a gym franchisee, after opening a F45 functional
The first ever Community Leisure UK Awards will be held at The Lowry hotel in
Steven Ward will step down from his role as ukactive CEO in April 2019, after
Franchised fitness operator UFC Gym has appointed zynk Design to help with its roll out
The latest venture from German wellness operator, Lanserhof, is scheduled to open in May at
Leisure trust Active Nation has opened a new club in Long Eaton, Nottingham. The operator
Global Wellness Summit
Global Wellness Summit
Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury
ukactive has signed a three-year partnership with physical activity trade show Elevate. The "strategic alignment"
Digital health giant Lifesum has signed a partnership deal with non-dance HIIT programme Strong by
High intensity interval training (HIIT) is a more effective way to lose weight than longer,
Fitness operator HITIO Gym has signed its first franchise agreement in the UK. The Norway-based
Leisure operator Everyone Active will begin offering its members free access to a digital resource
Budget yoga chain MoreYoga has opened a studio in Woolwich, London. The launch is the
SIBEC
SIBEC
St Michaels Resort, an award-winning leisure destination in Cornwall, has completed a £10m expansion programme,
Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium
Bury St. Edmunds Leisure Centre in Suffolk has become the first facility in the UK
Services giant Serco Group has appointed Simon Bailey as the new managing director of its
Safe Space Lockers Ltd
Safe Space Lockers Ltd
1 - 15 of 10,800
Features
Group Exercise
Upcoming classes, popular in 2018 and likely to emerge more in 2019 are DanceFit, Barre Classes and Les Mills Sprint
Features
EHFF 2019
The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
Features
Conference Report
The recent Power Plate RISE event (Retention, Insights, Solutions, Engagement) brought together research, expertise and practical solutions, supported by industry speakers Dr Paul Bedford, retention specialist and David Minton, CEO of The Leisure Database Company (TLDC)
Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
Features
Retention
Getting retention right is the key to success in gyms with memberships. Paul Bedford has turned retention into a science. We share case studies and top tips from the latest retention research
Features
Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
Features
Sweating the details
The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
People
It would be suicidal to start from scratch today, in this hyper-competitive industry, but back in 1985, people flocked to us. All we heard was: ‘A health club? Oh my gosh, what’s that?
People
We’d like to get closer to 100 classes a week, with an initial target of 72 classes at 40 per cent capacity. Break-even will be lower than that, but that’s where we’d like to be financially
People
I don’t think there’s a better way to shred fat and build definition than via group exercise kickboxing/boxing and more importantly, it’s flat-out super fun
People
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers
People
A couple of years ago, I attended a women’s leadership summit at IHRSA. I really enjoyed being in a room with female business leaders and left inspired to do more of that kind of activity, but couldn’t find an outlet
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
The capitalist model may create wealth in the short term, but if it doesn’t address the broader issue of serving society, it risks losing its licence to operate. If inequality grows, that might force more difficult change
People
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
We signed an agreement with FoodWell, to be part of its inaugural 9,000sq ft site in Manchester, offering group fitness classes, a mindful restaurant and a series of workshops on healthy living options and we’ll be operating a Rejuvenate studio within this development
People
Promotional Feature
Promotional feature
Star Trac’s FreeRunner delivers a revolutionary running experience, while cutting costs for owners
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Harlands' effective solutions deliver improved income
Managing memberships and admin can be time and resource intensive taking your staff away from what they do best – engaging with customers.
Featured supplier news
Featured supplier: MoveGB launches #MoveAgainstPlastic initiative in Sheffield
A New Year brings the chance for renewed focus and refreshed approaches.
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Company profiles
Company profile: Pure World Energy
Pure World Energy (PWE) is an energy efficiency services business, delivering funded on-site energy generation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Lightmasters UK Ltd: Audio visual
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
SportSoft UK Ltd: Management software
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions Ltd: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Direct debit solutions
Harlands Group: Direct debit solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
High Lodge, Thetford Forest
Forestry Commission
Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Les Mills
Les Mills