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Health Club Management

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Health Club Management

Health Club Management

News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent) 3. Highly qualified (14 per cent)

4. Patience (12 per cent) 5. A positive attitude (10 per cent)

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Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
HAF,FIT,IND,PTS,TRA
34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most

News

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Active IQ
Active IQ
EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise
The UK Spa Association (UKSA) and ukactive have signed a partnership that will offer a
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Awarding organisation Active IQ has launched a Level 2 Award focusing in mental health –
Dyaco International
Dyaco International
EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise
Trafford Council has given the green light to a £47m development plan which will see
Matt Carroll, CEO of the Australian Olympic Committee, has said the organisation will take a
Australian-based fitness franchise F45 has continued its global expansion, reaching a milestone of securing deals
Fitness On Demand
Fitness On Demand
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Features
Report
We investigated the typical day for young offenders in prison and found they were typically locked up and inactive for 22 hours a day - Dr Phillip Lee MP
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How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
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GoCardless & Speedflex
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The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
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Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
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Tech
Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
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IHRSA update
Kristen Walsh, associate publisher at IHRSA, reveals the top performing health club operators in the US, Canada and Latin America
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A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination for the city, as Kim Megson reports
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Floatation
Scientists believe floatation therapy could be a shortcut to meditation and much more than just a relaxation amenity for health clubs. Niamh Madigan dives in to find out more
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Cycling
A new age of indoor cycling is upon us, characterised by a more diverse range of bikes and consumers. Steph Eaves breaks down the options in this two-part series
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New trends
A combination of being hunched over desks and dynamic workouts have led to a new trend in assisted stretching studios. Is this the next big thing and should health club operators be adding it for their members? Kath Hudson reports
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People
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Bear Grylls and Chris St George both served in the British Army. Their experience, combined with a results-driven offering, will engage people in exercise - Dave Stalker
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Last year our revenue was around €18m – up from €14 in 2016, so we’re moving in the right direction. And we’ve been growing by an average of 40 per cent each year since we started in 2008
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We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
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Performance is about how you truly ignite a human being, so they want to eat well, have self-discipline and exercise and can find the motivation by focusing on the outcomes they want
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The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
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The ultimate goal of WHO’s Global Action Plan on Physical Activity is a 15 per cent reduction in the global prevalence of inactivity by 2030
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Ultimately, people don’t need a place to exercise; if that’s what they want, they’ve got their front room. What people really need from us is the inspiration and motivation to exercise – and that’s the DNA of Third Space
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Directory
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International SPA Association - iSPA: Trade associations
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Craftsman Quality Lockers Ltd: Lockers/interior design
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Featured suppliers
Featured supplier: Wattbike Studio doubles usage at Holme Pierrepont, home of the National Water Sports Centre
Since installing the new Wattbike indoor cycling studio in September, Holme Pierrepont Country Park has seen a significant increase in cycle studio usage
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Featured supplier: Shapewatch 3D body scanner puts users in control of their goals
Shapewatch is an innovative, new 3D body visualisation solution that allows members to scan their bodies, monitor key biometrics and see their body shape in 3D.
Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
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Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
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Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
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White Rocks, Hastings
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Diary dates
15 Nov 2018
Unique Venues Birmingham, Birmingham, United Kingdom
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
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