Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Bannatyne Group targeting European expansion after record turnover

A focus on ‘affordable luxury’ has seen health club operator The Bannatyne Group achieve its highest ever turnover – resulting in the group setting its sights on an expansion into Europe.

“We recognise it’s getting harder to find properties in the UK and within five years, I’d like to think we’ll be entering Europe," said Bannatyne CEO Justin Musgrove in an interview with Health Club Management.

"I believe our ‘affordable luxury’ proposition would translate very well into markets like Germany, Holland and Belgium, which are focused on low-cost and value."

The European plans come on the back of impressive financial results for the group.

Earlier this year, the group posted profits of £14.3m for the year up to 31 December 2017 – an increase of 57 per cent in the year before – thanks to a record turnover of £117.6m.

Musgrove credits the results on the group's decision to focus on "affordable luxury" at a time when budget fitness operators began putting pressure on mid-market operators.

“Over recent years, we’ve all seen the market polarise," Musgrove said.

"Our business faced the same question at the end of 2014: do we go up or down? For me there was only one answer: we had to go upmarket.

"But – and this is what makes our approach different – we did so at mid-market prices, charging on average £45 a month for membership. This is ultimately the secret of our success over the last few years.”

Musgrove adds that one of the successes of the shift upmarket has been the group's growing emphasis on spa.

“Our spas are now a £20m business and growing rapidly," he said.

“Since 2007, we’ve grown our number of spas from 24 to 46 – we have them in two-thirds of our clubs – and it’s a great USP.

"One factor driving that has been our online booking system. More than 80 per cent of transactions are now done online, with total spa bookings up by around 25 per cent year-on-year.”

Currently, 92 per cent of Bannatyne’s spa business comes from non-members visiting on day spa packages.

Of these, around 70 per cent book direct, with the rest coming through third-party and gift card resellers such as Red Letter Days.Non-members pay from £79 for a spa day for two people. For that, they can do a workout, try a pilates or yoga class, have a swim, then come in and have a Elemis spa treatment followed by some downtime in a relaxation room.

“Some guests comment that they had a spa day, but it was in a health club environment," Musgrove said. "But that’s OK, because that’s exactly what we aim to do. We’re a health club and this is our USP."

As well as a focus on spa, the move upmarket has been driven by a £27m investment in improving and updating the portfolio of clubs – and investment is set to continue.

"Where previously we went 15 years between refurbs, by which time things looked dated, we’ll now looking to do a major gym floor refit every seven years," Musgrove revealed, adding that the group is now ideally placed to carve out a market for itself on mainland Europe.

“Ours is a unique proposition," he said. "We’ve created our own space in the UK market. I believe we can do the same in Europe.”

To read the full interview with Justin Musgrove, click here for Health Club Management Issue 6, 2018.

Sign up for FREE ezines & magazines
A focus on ‘affordable luxury’ has seen health club operator The Bannatyne Group achieve its highest ever turnover – resulting in the group setting its sights on an expansion into Europe.
HAF,FIT,IND,PTS,PHR
CEO Justin Musgrove said Bannatyne's ‘affordable luxury’ proposition would translate well into markets like Germany, Holland and Belgium / The Bannatyne Group

News

David Stalker, former CEO of ukactive, has been named CEO of Europe, Middle East and
The figures revealed in today's Active Lives Children and Young People research have been described
Less than one in five of children and young people (17.5 per cent) are meeting
US-based boutique fitness operator Orangetheory Fitness is preparing to open its first club in the
Les Mills International (LMI) has announced that Clive Ormerod will become its new CEO. Ormerod
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly
MyZone
MyZone
FitQuest, industry leaders in human performance monitoring, has joined forces with Gympac, the first fitness
SenSpa, a luxury Thai-style spa at the Carys Manor Hotel in Hampshire, UK, has partnered
Yoga does wonders for the mind and body, but it may also be great for
Five national governing bodies (NGBs) have pledged to work 'more closely' with the leisure sector
The inaugural Sporting Champions awards have been held to highlight the successes of a talent
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering
New research suggests that curcumin, a main ingredient in curry, may improve exercise intolerance related
Fitness On Demand
Fitness On Demand
Recurring payments platform GoCardless has continued to grow its portfolio of gyms, leisure centres and
Serco Leisure's fitness staff will be offered a new training initiative focusing on the use
Exeter City Council has approved measures to spend an extra £11.8m on the environmentally 'super
Children in developed countries are not moving enough to maintain healthy growth and development –
Focus Training
Focus Training
1 - 15 of 10,705
Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
Report
What role can sport and physical activity play in preventing crime and anti-social behaviour – and are our prisons making the most of this opportunity to change lives? Kate Cracknell reports
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
Supplier showcase
GoCardless & Speedflex
Features
People
Interview
In a 45- to 50-minute Blaze workout, members can burn anything from 500 to 1,000 calories
People
People profile
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
People
People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
People
Interview
I don’t think the American boutiques will come to London. I don’t think the way they do things translates and their model isn’t quite right for London either. I think it’s best we leave them to it, and hopefully they’ll leave us to it as well
People
People profile
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
People profile
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising
People
Profile
Last year our revenue was around €18m – up from €14 in 2016, so we’re moving in the right direction. And we’ve been growing by an average of 40 per cent each year since we started in 2008
People
People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
People
People profile
We've incorporated mental health and wellbeing into the whole Mindset experience
People
Promotional Feature
Promotional feature
Our qualification seeks to help people most likely to encounter those with mental health issues to spot the signs, understand and be skilled in offering support - Jenny Patrickson, managing director Active IQ
Directory
Fitness equipment
Shapewatch: Fitness equipment
Flooring
Total Vibration Solutions Ltd: Flooring
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
Lightmasters UK Ltd: Audio visual
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Exercise equipment
Origin Fitness: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Unlocking new clientele through corporate memberships
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer
Featured suppliers
Featured supplier: Core Health & Fitness launch better concept in rowing
Core Health & Fitness has launched a brand new HIIT rower to take on the market leader.
Video Gallery
Group Training with Myzone
Myzone
Tracking your workout effort just became effortless. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: GANTNER Ltd
GANTNER is the leading supplier of SMART Card system solutions. Our products are designed for ...
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
Diary dates
Job search
Les Mills
Les Mills