Fitness On Demand
Fitness On Demand
Fitness On Demand
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Xercise4Less secures £42m in private investment to fund expansion plans

Budget chain Xercise4Less has secured growth investment worth £42m from Swedish credit provider Proventus Capital Partners.

The funding will allow Xercise4Less to press forward with its aggressive expansion plans, which will see the operator open another 10 gyms by the end of 2018.

In total, the Leeds-based firm plans to open 40 gyms over the next two years, after setting itself a target of having 100 gyms by the end of 2020.

Launched in 2009, the company will open its 50th club in June this year and currently has more than 300,000 members – 30 per cent of whom have never previously been members of health clubs.

Jon Wright, founder of Xercise4Less, said the growth capital will allow the firm to tap into the growing demand for fitness.

"Unlike other budget operators we are not selling on price," Wright said.

"We thrive on changing lives, and feel this ability to offer more than the consumer imagined they could receive is what will help us to continue disrupting the budget model and maintain the clear water between traditional and low-cost clubs.”

Proventus Capital Partners specialises in medium-sized companies and it has invested in a wide range of industries, including the leisure sector, where it had a significant stake in travel giant Thomas Cook during its financial and strategic transformation.

CEO of Proventus Capital Partners, Daniel Sachs, said: “The core of our strategy is working with entrepreneurs and helping them grow their business by providing them access to bespoke capital that suits their unique situation.

"The fitness industry has long been a focus area for us and we are delighted to become a strategic financial partner to Xercise4Less in their continued development.”

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Budget chain Xercise4Less has secured growth investment worth £42m from Swedish credit provider Proventus Capital Partners.
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Xercise4Less founder Jon Wright said the growth capital will allow the firm to tap into the growing demand for fitness.
 / Xercise4Less
Alliance Leisure
Alliance Leisure

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Fitness On Demand
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Alliance Leisure
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The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
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Performance is about how you truly ignite a human being, so they want to eat well, have self-discipline and exercise and can find the motivation by focusing on the outcomes they want
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The ultimate goal of WHO’s Global Action Plan on Physical Activity is a 15 per cent reduction in the global prevalence of inactivity by 2030
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Having a service proposition that stands clearly above the benchmark against which the market is judged motivates us much more than just growing our estate and building more clubs
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I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
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There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
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Our large-format clubs require a high population density, so we created a small box model at 5,000 - 8,000sq ft to create a vibrant, friendly, local gym concept - Francine Davis
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Diary dates
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Fitness On Demand
Fitness On Demand