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Health Club Management

Health Club Management

News

Friendly environment helps boost member retention, report finds

Gym-goers who have made a friend at their health club are 40 per cent less likely to cancel their membership than those who have not, according to the Mintel UK Health and Fitness Report 2017.

The analysis found that a friendly environment is important for member retention.

Results from a survey of 708 actual and potential gym users showed that half regularly experience annoying "hassle" at the gym, with the biggest hassle being staff not speaking to them.

This is given as one of the reasons why the boutique gym sector continues to grow, as consumers are being provided with a sense of community and belonging that keeps people hooked to classes.

The research goes on to add that larger gyms should follow the lead of smaller ones by treating members in a personalised manner.

It also adds that technology can minimise membership cancellations by making the gym experience more enjoyable and rewarding.

For more and access to the report, read the next issue of Health Club Management.

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1 - 15 of 9,924
Features
Ukactive update
We have an awfully long way to go before we can say we have truly turned the tide on our physical activity epidemic
Features
IHRSA update
IHRSA’s Kristen Walsh analyses the key findings from the 2017 IHRSA Global Report
Features
Top team
Boutique HIIT concept TRIB3 launched in Sheffield this year and is aiming to build 1,000 clubs through franchising, joint ventures and owner-operation. Kath Hudson talks to the team
Features
IHRSA update
A new report provides valuable data on the Latin American market. IHRSA’s Kristen Walsh explains
Features
ukactive update
The 2017 ukactive Flame Awards and conference brought key industry players together. CEO Steven Ward shares the event’s main take-home messages
Features
IHRSA update
The 17th Annual IHRSA European Congress will take place in London from 23 to 26 October 2017. IHRSA’s Kristen Walsh takes a look at what we can expect from this huge event
Features
ukactive update
Following the outcome of the general election, ukactive’s public affairs director Huw Edwards looks at the opportunities for the physical activity sector
Features
In the media
What is the press saying about the health and fitness industry? How is wellness-related research covered in the mainstream media? Tom Walker trawls the newswires to pick out some of the hot topics and conversation points
Features
Research
Researchers at MIT have found that exercise is contagious, particularly for men, and that networks of friends can strongly influence people’s exercise habits
Features
People
People
We want to provide an intervention at primary school to get kids active and healthy.
People
Global
NuYu has designed and funded the creation of leisure facilities at two local schools
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Interview
By 2010, landlords were referring to us as a ‘magnet’ tenant. Now we’re an ‘anchor’ tenant along with cinemas and food courts
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Interview
The key problem for GPs is time, so we have to be very realistic in what we ask them for. I’ve gone for nine seconds – Sir Muir Gray
People
People
Getting involved with things like STRONG by Zumba gives me insights into what I may want to do when I hang up my spikes
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Profile
We’re piloting a boutique concept, but I can’t see how we’ll make serious money out of it. I don’t think many boutiques are really making much money - Nikolay Pryanishnikov
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People
I always said I would never go into a gym when I finished football, but that lasted about a month
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Property & Tenders
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