Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Flexible gym contracts better for retaining members: ukactive report

Flexible gym contracts which don’t require members to commit to a fixed term are actually better for retention than traditional 12-month tie-ins, according to a new report.

ukactive’s mid-year Business Performance Benchmarking Insight Report – based on data from more than 600 UK fitness and leisure sites – has found that enabling health club members to leave whenever they want is actually the best way to keep them.

The report found gyms with a fixed-term minimum 12-month contract saw an average membership length of 11.2 months, whereas gyms not requiring a 12-month commitment and offering more flexible contract lengths saw an average stay of 17.2 months.

The insight helps to neatly demonstrate one of the major shifts witnessed in the health club market over the past decade. Whereas the once dominant big box gyms were often synonymous with iron-clad, fixed term contracts, these operators have lost a significant share of the market to low-cost operators, who typically eschew contracts in favour of rolling monthly memberships.

Jan Spaticchia, CEO of fitness chain énergie Group has been well place to observe this shift. “énergie is in the relatively unique position of having one of its brands in the low cost sector whilst its other two brands are very much mid-market,” he said.

“There is no doubt that the low cost revolution has been a key driver for growth in the sector in recent times and we are seeing a democratisation of fitness where we are beginning to reach a broader cross section of society.”

The new ukactive report – produced in partnership with audit and accountancy firm Mazars – revealed several other findings. It showed that the sector is continuing to grow, with membership numbers up by nearly 1 per cent on this time last year and public trusts performing best – reaping the rewards of a renewed focus on widening their offerings.

Despite this, the report also found that the gap between the public and private areas of the sector still remains, with the average length of membership at 23.5 months for private gyms and 13.2 months at public sites.

“Business Performance Benchmarking is the lifeblood of many developed sectors,” said ukactive executive director Steven Ward.

“We must ensure we continue to analyse our industry data and assess the key trends if we are to keep ahead of the curve.”

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Flexible gym contracts which don’t require members to commit to a fixed term are actually better for retention than traditional 12-month tie-ins, according to a new report.
HAF,FIT,IND,RES
489488_14262.jpg
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
Latest News
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes ...
Latest News
UK children will be offered a greater opportunity to take part in 60 minutes of ...
Latest News
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
Latest News
The best class instructors earn the best salaries the market offers, bringing enhanced value to ...
Features
Asia
Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
Features
HCM Celeb
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
People
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins
People
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
People
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
GymSales: Management software
Professional services
Deloitte UK: Professional services
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Governing body
EMD UK: Governing body
Spa software
SpaBooker: Spa software
Audio visual
Hutchison Technologies: Audio visual
Member access schemes
Move GB: Member access schemes
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

News

Flexible gym contracts better for retaining members: ukactive report

Flexible gym contracts which don’t require members to commit to a fixed term are actually better for retention than traditional 12-month tie-ins, according to a new report.

ukactive’s mid-year Business Performance Benchmarking Insight Report – based on data from more than 600 UK fitness and leisure sites – has found that enabling health club members to leave whenever they want is actually the best way to keep them.

The report found gyms with a fixed-term minimum 12-month contract saw an average membership length of 11.2 months, whereas gyms not requiring a 12-month commitment and offering more flexible contract lengths saw an average stay of 17.2 months.

The insight helps to neatly demonstrate one of the major shifts witnessed in the health club market over the past decade. Whereas the once dominant big box gyms were often synonymous with iron-clad, fixed term contracts, these operators have lost a significant share of the market to low-cost operators, who typically eschew contracts in favour of rolling monthly memberships.

Jan Spaticchia, CEO of fitness chain énergie Group has been well place to observe this shift. “énergie is in the relatively unique position of having one of its brands in the low cost sector whilst its other two brands are very much mid-market,” he said.

“There is no doubt that the low cost revolution has been a key driver for growth in the sector in recent times and we are seeing a democratisation of fitness where we are beginning to reach a broader cross section of society.”

The new ukactive report – produced in partnership with audit and accountancy firm Mazars – revealed several other findings. It showed that the sector is continuing to grow, with membership numbers up by nearly 1 per cent on this time last year and public trusts performing best – reaping the rewards of a renewed focus on widening their offerings.

Despite this, the report also found that the gap between the public and private areas of the sector still remains, with the average length of membership at 23.5 months for private gyms and 13.2 months at public sites.

“Business Performance Benchmarking is the lifeblood of many developed sectors,” said ukactive executive director Steven Ward.

“We must ensure we continue to analyse our industry data and assess the key trends if we are to keep ahead of the curve.”

Sign up for FREE ezines & magazines
Flexible gym contracts which don’t require members to commit to a fixed term are actually better for retention than traditional 12-month tie-ins, according to a new report.
HAF,FIT,IND,RES
489488_14262.jpg

News

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
Solent University has officially opened its new £28m sports and fitness centre. The centre houses
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes
UK children will be offered a greater opportunity to take part in 60 minutes of
Focus Training
Focus Training
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best
The best class instructors earn the best salaries the market offers, bringing enhanced value to
Research from property experts at Colliers International suggests people are increasingly willing to pay more
The Grade II listed, 17th century Grantley Hall hotel and wellness retreat will reopen today
Boutique health and fitness operator Ten Health and Fitness plans to double the size of
Crunch Fitness could double in size over the next five years, according to CEO Jim
Hutchison Technologies
Hutchison Technologies
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in
énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness
The acquisition of commercial fitness equipment manufacturer Life Fitness by KPS Capital Partners has completed,
Basic-Fit, one of the biggest fitness operators in Europe, has confirmed the completion of its
Dyaco International
Dyaco International
1 - 15 of 10,993
Features
Asia
Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
Features
HCM Celeb
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
People
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins
People
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
People
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
People
Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating
People
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
GymSales: Management software
Professional services
Deloitte UK: Professional services
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Governing body
EMD UK: Governing body
Spa software
SpaBooker: Spa software
Audio visual
Hutchison Technologies: Audio visual
Member access schemes
Move GB: Member access schemes
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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Nautilus / Core Health & Fitness
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