TVS Sports Surfaces
TVS Sports Surfaces
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Health Club Management

Health Club Management

News

Childhood obesity campaign combines physical activity with altruism

Technogym is urging health clubs around the world to get their members moving during March with the added incentive of helping to tackle childhood obesity.

The latest iteration of Technogym’s Let’s Move for a Better World challenge sees exercisers earn ‘MOVE’ points – Technogym’s movement unit of measure – for their workouts using the supplier’s equipment, which can then be donated to a good cause. At the end of the challenge – which runs from 2 to 22 March – the club in each country that accumulates the highest number of MOVE points will win the chance to donate a Technogym training circuit to a school within its local community.

Organisers hope to build on the impact of last year’s campaign, which saw more than 21,000 people in 180 fitness clubs around the globe participating in the challenge, collecting more than 100 million MOVEs in total. The number of MOVE points accumulated by clubs is stored and tracked on the Technogym Ecosystem, an open platform which includes equipment, services, content, programmes and Technogym’s cloud computing platform - mywellness cloud.

According to Technogym: “Let’s Move for a Better World represents a great opportunity for clubs to attract new members, thanks to both the initiative’s communication campaign through web and social media, as well as the viral effect created by existing members sharing their training sessions online.”

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Technogym is urging health clubs around the world to get their members moving during March with the added incentive of helping to tackle childhood obesity.
HAF,FIT,IND
Technogym aims to engage more than 50 UK health clubs in this year's challenge

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TVS Sports Surfaces
TVS Sports Surfaces
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How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
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Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
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Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
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People
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We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
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We’ve been working to promote fitness as a lifestyle – last year we introduced a pop-up gym at Tallinn Airport. It’s free for everybody to use
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The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
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With the EXOS programmes, I can guarantee vitality. Our goal is to upgrade people’s lives by finding their true purpose
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What’s on offer in gyms doesn’t appeal to the majority of the population. I’m intrigued to know why the market doesn’t respond
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Our large-format clubs require a high population density, so we created a small box model at 5,000 - 8,000sq ft to create a vibrant, friendly, local gym concept - Francine Davis
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Catalogue Gallery
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Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
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White Rocks, Hastings
GVA
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Diary dates
15 Nov 2018
Unique Venues Birmingham, Birmingham, United Kingdom
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27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
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TVS Sports Surfaces
TVS Sports Surfaces