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Health Club Management

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Health Club Management

Health Club Management

News

Les Mills launches ‘Born to Move’ childhood activity initiative

Les Mills has become the latest fitness brand to set its sights on tackling youth inactivity with the launch of its new children’s programme Born To Move.

There has been a flurry of childhood activity initiatives in recent months, with Places for People Leisure announcing a tie-up with popular IP Peppa Pig and Fit For Sport joining forces with the Power Rangers brand to extoll the virtues of regular exercise and a healthy diet.

Les Mills’ new programme comprises a series of activity and fitness classes for youngsters aged two to 16. It uses foundational movement skills such as dance, martial arts, plyometrics, core, yoga and sports training in a bid to develop a lifelong love of movement in children, as well as to build self-esteem and confidence. The classes have been developed with age-appropriate moves and music to appeal to children of all ages.

Childhood inactivity is a growing concern and many British GPs have urged the government to take urgent action to quell the epidemic. Approximately 33 per cent of 11-year-olds are now overweight or obese and among four and five-year-olds the figure stands at 22 per cent.

“These statistics are set to go in the same direction as the nation’s waistline – upward, unless something is done to curb this trend,” said Keith Burnet, CEO of Les Mills UK.

“Our Born To Move programme in partnership with operators such as Everyone Active looks to respond to the rapidly declining level of physical activity among children and young people.”

The new initiative recently made its debut when double Olympic gold medal winner Rebecca Adlington cheered on 500 schoolchildren taking part in the classes at the latest Legacy Games Day – organised by leisure operator Everyone Active and children’s activity provider Fit For Sport. Everyone Active is the first operator to provide Born To Move, initially offering the classes across 10 of its leisure centres.

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Les Mills has become the latest fitness brand to set its sights on tackling youth inactivity with the launch of its new children’s programme Born To Move.
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Precor

News

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Precor
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Features
Sponsored briefing
Leisure and gym operators are custodians of a huge volume of detailed personal information on members, making our industry not only a soft target, but also an attractive one - Paul Simpson
Features
IHRSA update
Kristen Walsh takes a look at what we can expect from IHRSA 2018, taking place in San Diego this March
Features
Research
Researchers from the University of California, Los Angeles, have found that regular exercise can significantly reduce the risk of glaucoma – a leading cause of blindness
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Buyer Insight
What factors influence decisions made by the industry’s top buyers? Tom Walker speaks to the head of procurement at David Lloyd Leisure about how the company keeps its offer fresh
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Interview
We talk to the key people in the fitness franchise group’s management team
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Changing rooms
Gender neutrality has never been more topical, with high-profile restaurants and museums recently replacing their male and female toilets with gender-neutral facilities. We explore if it is time for all gyms to swap single-sex communal changing spaces for gender-neutral facilities
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SIBEC review
Eddie 'the Eagle' Edwards was the keynote speaker at SIBEC Europe 2017. He talks to Health Club Management about how fulfiling his Olympic ambitions changed his life
Features
Workplace fitness
With UK productivity levels trailing behind other EU economies, Tom Walker asks if fitness offers a solution and if operators can use their knowledge to improve their own productivity
Features
Consumer trends
Aged 21 years or younger, Generation Z are the next customers and employees of health clubs worldwide. Tom Walker asks generational researcher Denise Villa, PhD, how this tech-savvy and social media-driven generation will affect the industry
Features
Research
A new study by researchers at the British Psychological Society suggests that personality type can impact the effectiveness of a person’s exercise regime as it influences their preferred workout style, frequency and location
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Nutrition
Today’s fitness consumers are more knowledgeable than ever before, often demanding nutritional offerings that are personalised to their health goals. Laura Swain from innovation research company Stylus, examines how in-gym nutrition is responding to this need
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Interview
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I strongly believe the fitness industry is at the beginning of an increasingly innovative period and it’s exciting to be at the heart of that as part of the FIBO team
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We want to help gym operators to leverage their space and maximise their earning potential
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Catalogue Gallery
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Company profiles
Company profile: Escape Fitness Limited
Since starting 15 years ago, Escape Fitness has built a reputation for product innovation, quality ...
Company profiles
Company profile: TAC | The Assistant Company
Since 2001, TAC has stood for practical solutions for international customers of the fitness and ...
Directory
Spa software
SpaBooker: Spa software
Gym consultancy services
Gym Angels: Gym consultancy services
Architects/designers
Zynk Design Consultants: Architects/designers
Computer solutions
SportSoft UK Ltd: Computer solutions
Skincare
Elemis: Skincare
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Fitness assesment
MYZONE: Fitness assesment
Flooring
Rephouse: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Software
Conceptek - Sistemas de Informacao, S.A.: Software
Featured suppliers
Featured supplier: Data and technology theme for active-net 2018
Data and the use of technology to enhance participation will be the theme of active-net 2018.
Featured suppliers
Featured supplier: Elevate 2018 will feature new thought leadership conference alongside trade exhibition
Thanks to increasing industry support Elevate, the UK’s largest physical activity trade event, has announced details of a new thought leadership conference.
Property & Tenders
Stratford-upon-Avon
Stratford-on-Avon District Council
Property & Tenders
Diary dates
01-02 Mar 2018
BBC MediaCityUK, Salford, United Kingdom
Diary dates
05-09 Mar 2018
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Diary dates
Job search
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