Elevate Arena
Elevate Arena
Elevate Arena
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Virgin Active co-founder, Frank Reed, partners with Debenhams to trial in-store gyms

We believe that by teaming with Sweat! we will optimise the space that is available in some of our stores
– Sergio Bucher, chief executive, Debenhams

Debenhams is partnering with former Virgin Active co-founder Frank Reed to launch in-store gyms as part of the retailer’s strategy to attract more customers and a younger female base.

Reed’s Sweat! gyms are set to be trialled in three stores from early 2018 under a membership model.

The deal is part of the Debenhams Redesigned strategy, which involves working with strategic partners to deliver its plan of making the chain more appealing to shoppers. The struggling chain reported that annual profits dipped 44 per cent to £59m (US$78m, €66m) on Thursday (26 October).

The relationship will see Debenhams broaden its reach to the Sweat! customer base with cross-marketing opportunities planned such as enrolling each Sweat! member into the Debenhams Beauty Club.

“We believe that by teaming with Sweat! we will optimise the space that is available in some of our stores whilst offering an attractive and credible leisure experience to customers,” said Sergio Bucher, Debenhams chief executive. “The partnership is a step closer to establishing Debenhams as a destination for leisure experiences and gives customers more reasons to visit us more often.”

Sweat! focuses on attracting female gym-goers. It has 600-800 visits to each of its five gyms every day with a 55 per cent female customer base attending clubs 2-3 times per week.

It opened its fifth standalone gym this month in Chelmsford, with sites also in Walsall, Sheffield, Glasgow and Greater Manchester. Facilities are brightly branded and offer dedicated studios for spinning and aerobics.

“Partnering with Debenhams provides Sweat! with access to attractive locations and the opportunity to engage with the retailers established loyal customer base," said Reed, who co-founded Virgin Active in 1997.

“UK gym usage is forecast to reach the 20 per cent penetration rates achieved by parts of Europe and the US by 2020 and by providing a differentiated product in a place that is convenient to customers we anticipate that we will capitalise on growth for leisure experiences.”

Sign up for FREE ezines & magazines
Debenhams is partnering with former Virgin Active co-founder Frank Reed to launch in-store gyms as part of the retailer’s strategy to attract more customers and a younger female base.
CLD,HAF,ARC,DES
Sweat! gyms are set to be trialled in three Debenhams stores from early 2018
WeBuyGymEquipment.com
WeBuyGymEquipment.com

News

A new guide document on swimming pool safety – which all UK pool operators will
The Bannatyne Group has completed a £750,000 upgrade of its Russell Square club in the
A new £33m modular leisure complex, housing an Olympic-sized swimming pool, has been given the
Boutique club operator Studio Lagree has opened its third London studio, at Nobu Hotel Shoreditch.
Budget club operator Pure Gym has reached 1 million members in the UK, following a
A consultation launched earlier today by not-for-profit health body ukactive will look to shape future
Miha Bodytec GmbH
Miha Bodytec GmbH
Construction work has begun on a new leisure centre in Stone, Staffordshire, as part of
A futuristic leisure centre, featuring an indoor street and winter garden running through the spine
To coincide with National Apprenticeship Week in March, Leisure Opportunities is undertaking an employer survey
The British public is being invited to take part in a national loneliness survey, launched
The Thames Club in Staines, Surrey, has added a dedicated hot yoga studio to its
Construction work has officially begun on the new £10m Ingleby Barwick Leisure Centre in Stockton-on-Tees.
Safe Space Lockers Ltd
Safe Space Lockers Ltd
ukactive has named Dr James Steele as its new principal investigator – a role which
A new four-day “celebration of physical activity” – combining a conference, awards night and a
US-based health club operator Orangetheory Fitness is looking to strengthen its foothold in the UK
WeBuyGymEquipment.com
WeBuyGymEquipment.com
1 - 15 of 10,221
Features
Buyer Insight
The true test of a partnership is when suppliers' first consideration and focus is what's right for our members. This falls down when a supplier is simply interested in hitting a sales target - Paul Batty
Features
Interview
We talk to the key people in the fitness franchise group’s management team
Features
Fitness-kit.net
Lauren Heath-Jones rounds up the latest health and fitness products and services
Features
ukactive update
ukactive CEO Steven Ward discusses the need for a collaborative approach to solving issues in the sector
Features
SIBEC review
Eddie 'the Eagle' Edwards was the keynote speaker at SIBEC Europe 2017. He talks to Health Club Management about how fulfiling his Olympic ambitions changed his life
Features
Consumer trends
Aged 21 years or younger, Generation Z are the next customers and employees of health clubs worldwide. Tom Walker asks generational researcher Denise Villa, PhD, how this tech-savvy and social media-driven generation will affect the industry
Features
Changing rooms
Gender neutrality has never been more topical, with high-profile restaurants and museums recently replacing their male and female toilets with gender-neutral facilities. We explore if it is time for all gyms to swap single-sex communal changing spaces for gender-neutral facilities
Features
Gym design
We take a closer look at Trainyard Gym, the stunning street-art inspired, recently opened 3,500sq m Shangri-La health club in Hotel Jen, Beijing
Features
Fitness foresight
Health Club Management’s annual Fitness ForesightTM looks at the key trends, influences and opportunities shaping the health and fitness sector over the coming year – and beyond
Features
Retention
Member retention is often a challenge, with operators typically losing 50 per cent of their membership annually. But a close look at the habits of clubs with impressive retention rates suggests that how you communicate with members significantly impacts their loyalty
Features
ukactive update
Following the release of a new report on mental health in the workplace, ukactive’s public affairs director Huw Edwards, highlights physical activity’s role in workplace wellbeing
Features
People
People profile
I strongly believe the fitness industry is at the beginning of an increasingly innovative period and it’s exciting to be at the heart of that as part of the FIBO team
People
People profile
I often see clubs guaranteeing specific results for members, despite having little knowledge about their members’ goals or current levels of health and fitness. I wanted to avoid falling into this trap
People
Interview
We’re on a mission to democratise fitness. Our core purpose is to empower people to transform their lives and to do that, we want to provide a ‘safe’ place where people really feel they belong
People
People profile
For gyms looking to engage with this demographic, they need to make socialising part of the mix… they at least need to have somewhere where they can offer people a cup of tea after the class
People
Interview
It’s early days but we’ll be looking to work with various companies around ways to develop mental fitness and agility, as well as cultivating a good state of mind
People
Interview
Think about when you go into a theatre – how you’re catapulted into the environment and the experience. That’s what we’re trying to achieve from a consumer perspective
People
People profile
You could offer me a million pounds to promote something, but if it isn’t true to me or it’s damaging to my audience, I’m not going to do it
People
People profile
We want to help gym operators to leverage their space and maximise their earning potential
People
Interview
It’s just not feasible to offer a high-quality boutique experience using a membership model unless the membership is very expensive. We could never sell £100 per month memberships and still cover our rent
People
Catalogue Gallery
Click on a catalogue to view it online
Video Gallery
No More Empty Studios.
Fitness On Demand
No More Empty Studios. Seriously. Fitness On Demand™ Virtual Group Fitness. Read more
More videos:
Company profiles
Company profile: Cybex International UK
Cybex International is a leading manufacturer of premium commercial fitness equipment for exercisers of all ...
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the #1 provider of branded mobile apps for health clubs. ...
Directory
Audio visual
Lightmasters UK Ltd: Audio visual
Direct debit solutions
Harlands Group: Direct debit solutions
Member access schemes
Move GB: Member access schemes
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Skincare
Comfort Zone - Davines S.p.A: Skincare
Computer solutions
Legend Club Management Systems (UK) Limited: Computer solutions
Flooring
Rephouse: Flooring
Retail solutions
Swimrite Supplies Ltd / SRS Leisure: Retail solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym consultancy services
Gym Angels: Gym consultancy services
Featured suppliers
Featured supplier: Increase sales with the brands your members trust
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million.
Featured suppliers
Featured supplier: Elevate 2018 will feature new thought leadership conference alongside trade exhibition
Thanks to increasing industry support Elevate, the UK’s largest physical activity trade event, has announced details of a new thought leadership conference.
Property & Tenders
Stratford-upon-Avon
Stratford-on-Avon District Council
Property & Tenders
Diary dates
01-02 Mar 2018
BBC MediaCityUK, Salford, United Kingdom
Diary dates
05-09 Mar 2018
Various,
Diary dates
Job search
Elevate Arena
Elevate Arena