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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

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Third Space targets the ‘fitness-savvy’ with new boutique concept

Upmarket London gym chain Third Space will debut its new boutique studio concept next week (23 May), targeted at “fitness-savvy, fashion-conscious Londoners.”

Dubbed Another_Space, the spin-off is a 7,582sq ft (704sq m) site in Covent Garden’s Seven Dials area. Spearheaded by Colin Waggett, founder of boutique concept Psycle and CEO of Third Space, the Goldstein Ween-designed studio offers a range of class-based fitness training programmes.

The studio is split over two floors and features specialist training rooms for the three classes on offer: Power Yoga, Cycle and High Intensity Interval Training (HIIT). The pay-as-you-go concept costs £20 per class, with a small discount for bulk purchases.

“Another_Space is the next generation of health and fitness innovation, providing a carefully-selected unique combination of complementary classes in one state of the art studio,” said Waggett.

“Another_Space provides the perfect answer for those people wanting the boutique studio experience, but also want variety and cross training benefits, for better results and sustained motivation.”

Aside from the booming budget sector, boutique studios have been one of the health club industry’s biggest sources of growth since the recession, and this has caught the attention of several big name chains, of which Third Space is the latest.

Fitness First has enjoyed mixed fortunes with its heart-rate focused BEAT concept, while Pure Gym – the UK’s largest private operator – recently made a splash with its new indoor cycling studio Pure Ride.

Waggett told Health Club Management recently that Third Space has high hopes for Another_Space and would like to open up to five such sites over the next three years.

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Upmarket London gym chain Third Space will debut its new boutique studio concept next week (23 May), targeted at “fitness-savvy, fashion-conscious Londoners.”
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