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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

The Gym Group rules out move into boutique market

The Gym Group doesn’t appear tempted to follow health club rivals such as Pure Gym into the boutique studio market, with CEO John Treharne describing such a move as “highly unlikely.”

Speaking at a press lunch yesterday (16 March) to discuss the chain’s 2015 financial results following its recent IPO, Treharne said The Gym Group plans to “stick to its knitting” and focus on the core aim of opening quality low cost gyms.

Having witnessed the successes and failures of health club industry at the turn of the century – when Treharne was founder and MD of Dragons Health Clubs – he believes that offering a clear and simple proposition to investors and consumers is the key to longevity.

“I think in the past the sector suffered from a lack of expansion discipline and a lack of brand discipline by overstretching and trying to be too many things,” he told Health Club Management.

“Having been through that, I’m eager to avoid any confusion and maintain a clear focus, so I’d say it’s very unlikely that we’ll move into the boutique space.”

Aside from the booming budget sector, boutique studios have been one of the health club industry’s biggest sources of growth since the recession, and this has caught the attention of several big chains.

Fitness First has enjoyed mixed fortunes with its heart-rate focused BEAT concept, while Pure Gym – the UK’s largest private operator – recently made a splash with its new indoor cycling studio Pure Ride. Meanwhile, Third Space – the high-end chain helmed by Colin Waggett – has also announced plans to launch up to five boutique offshoots over the next three years under the brand Another Space.

Despite this, Treharne said The Gym Group will be sticking to its primary task and said the untapped potential of the low cost sector – research suggests there is room for 1,000 budget gyms, with only 350 currently in the market – means the company is “happy to fish where the fish are.”

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The Gym Group doesn’t appear tempted to follow health club rivals such as Pure Gym into the boutique studio market, with CEO John Treharne describing such a move as “highly unlikely.”
HAF,FIT,IND,PHR
Having reached 75 clubs this week, The Gym Group plans to continue its expansion in the low cost market
MyZone
MyZone

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MyZone
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Features
Report
We investigated the typical day for young offenders in prison and found they were typically locked up and inactive for 22 hours a day - Dr Phillip Lee MP
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Cycling
A new age of indoor cycling is upon us, characterised by a more diverse range of bikes and consumers. Steph Eaves breaks down the options in this two-part series
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Tech
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New trends
A combination of being hunched over desks and dynamic workouts have led to a new trend in assisted stretching studios. Is this the next big thing and should health club operators be adding it for their members? Kath Hudson reports
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People
Profile
We’re focusing on a clustering strategy to ensure our members have got the choice and convenience of having a club near to home and also one which is near to where they work
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People profile
We've incorporated mental health and wellbeing into the whole Mindset experience
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People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
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People profile
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising
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people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
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people
Physical activity needs to be recognised as a ‘vital sign’ that health professionals ask people about at every medical consultation
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people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
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people
With the EXOS programmes, I can guarantee vitality. Our goal is to upgrade people’s lives by finding their true purpose
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
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Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
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Directory
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SportSoft UK Ltd: Computer solutions
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Zynk Design Consultants: Architects/designers
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Lightmasters UK Ltd: Audio visual
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Debit Finance Collections: Direct debit solutions
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Ojmar: Locking solutions
Exercise equipment
SportsArt Fitness: Exercise equipment
Fitness equipment
Dyaco International: Fitness equipment
Flooring
Total Vibration Solutions Ltd: Flooring
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The Tides Wellness: Skincare
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Servicesport UK Limited: Independent service & maintenance
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NEC, Birmingham, United Kingdom
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Harrogate Convention Centre, Harrogate, United Kingdom
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