STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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Sport England targets increased activity levels through local pilot schemes

Twelve local delivery pilot schemes that aim to understand how local identities can be used to deliver sustainable increases in physical activity levels, have been launched by Sport England.

The organisation's recently installed CEO Tim Hollingsworth revealed details of the project – which represent a significant change in the way the public body goes about its business – in an exclusive interview with Sports Management, published in Issue 1 2019.

Hollingsworth explained how his tenure at Sport England was moving from its initial phase of understanding what the organisation's new purpose, targets and responsibilities are, to one of putting in place the policies that will achieve these goals.

The targeted pilots are part of that process, he said: "We are now doing quite a lot of what in the corporate world would be called ‘test and learn’. These include our local delivery pilots and the work we are doing around our data and our campaigning. So we’re doing things that are relatively new to the system. We need to learn from them, see whether they work, and then decide whether they are the right things to be doing."

The delivery pilots recognise that communities have their own unique structures, relationships and geography. By studying these it is hoped to deliver sustainable increases in activity levels in those localities.

One example of the targeted pilots is the Everyone Active, Every Day project in the London Borough of Hackney.

The area – which has a large Black African/Caribbean population – is characterised by high levels of deprivation, low levels of education and high unemployment. Insight gathered during the early stages of the pilot has enabled the Sport England-funded programme to segment the audience according to specific needs, and design interventions with partners to address them.

Hollingsworth is sure that such targeted programmes are the way forward, even if some of the pilots might prove less successful than others. The map below shows where these pilot schemes are taking place.

"We spend a lot of time, quite rightly, on insight and evidencing what we do,” he said, “but a part of that must also be to have the boldness to get insight into something that doesn’t work – as well as looking to replicate something that does. As a public body, that is quite a challenge. But we need to be unafraid of that challenge."

To read the full article see Issue 1 2019 of Sports Management here

Sign up for FREE ezines & magazines
Twelve local delivery pilot schemes that aim to understand how local identities can be used to deliver sustainable increases in physical activity levels, have been started by Sport England.
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News

Sport England targets increased activity levels through local pilot schemes

Twelve local delivery pilot schemes that aim to understand how local identities can be used to deliver sustainable increases in physical activity levels, have been launched by Sport England.

The organisation's recently installed CEO Tim Hollingsworth revealed details of the project – which represent a significant change in the way the public body goes about its business – in an exclusive interview with Sports Management, published in Issue 1 2019.

Hollingsworth explained how his tenure at Sport England was moving from its initial phase of understanding what the organisation's new purpose, targets and responsibilities are, to one of putting in place the policies that will achieve these goals.

The targeted pilots are part of that process, he said: "We are now doing quite a lot of what in the corporate world would be called ‘test and learn’. These include our local delivery pilots and the work we are doing around our data and our campaigning. So we’re doing things that are relatively new to the system. We need to learn from them, see whether they work, and then decide whether they are the right things to be doing."

The delivery pilots recognise that communities have their own unique structures, relationships and geography. By studying these it is hoped to deliver sustainable increases in activity levels in those localities.

One example of the targeted pilots is the Everyone Active, Every Day project in the London Borough of Hackney.

The area – which has a large Black African/Caribbean population – is characterised by high levels of deprivation, low levels of education and high unemployment. Insight gathered during the early stages of the pilot has enabled the Sport England-funded programme to segment the audience according to specific needs, and design interventions with partners to address them.

Hollingsworth is sure that such targeted programmes are the way forward, even if some of the pilots might prove less successful than others. The map below shows where these pilot schemes are taking place.

"We spend a lot of time, quite rightly, on insight and evidencing what we do,” he said, “but a part of that must also be to have the boldness to get insight into something that doesn’t work – as well as looking to replicate something that does. As a public body, that is quite a challenge. But we need to be unafraid of that challenge."

To read the full article see Issue 1 2019 of Sports Management here

Sign up for FREE ezines & magazines
Twelve local delivery pilot schemes that aim to understand how local identities can be used to deliver sustainable increases in physical activity levels, have been started by Sport England.
SAR,PAC,PLY,RES,PUB
imagesX/THUMB341611_417067_175430.jpg

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Creating opportunities for older people to get physically active represents a major driver for growth
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Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
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With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
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New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
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New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
Features
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With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
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Promotional Feature
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We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
Opinion: Let's distinguish new market entrants by those that add value and those that don't
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Governing body
EMD UK: Governing body
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Fitness equipment
Dyaco International: Fitness equipment
Locking solutions
Ojmar: Locking solutions
Management software
GymSales: Management software
Audio visual
Hutchison Technologies: Audio visual
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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STA-Swimming Teachers Association
STA-Swimming Teachers Association