Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Portuguese gym chain Vivafit makes move into Asian markets

Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.

The Pune site is a 180sq m club, with a PT studio and group exercise studio. Aimed at high-class Indians, membership costs the equivalent of €450 a year, paid in advance, including a monthly consultation with a dietitian. This is the first club in Pune and the ninth in India. Vivafit co-founder Pedro Ruiz says he wants to open two more clubs in Pune and 500 more in India.

Previously a public swimming pool, the Atyrau club has been refurbished to include two fitness studios (250sq m and 110sq m) and a 100sq m gym. It targets expats, with a membership price of €283, pre-paid for six months. This is the first site in Kazakhstan and there are plans to develop 24 more.

With a gym and two fitness studios, the Dubai club targets both Emirati nationals and expats with its non-intimidating atmosphere and range of Vivafit and Les Mills classes. Situated on the 10th floor of an office building, it has great views over the city. This is the second club in the city; there are plans for 12 more across the UAE, including nine more in Dubai.

Miralago provided the equipment for all three clubs.

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Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.
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People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
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As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
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You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
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As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
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Research shows studios serve more consumers than any other industry segment and group exercise is a strong selling point
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I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
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Anyone looking into the boutique market thinking it’s going to cost them ‘X’ needs to double that figure. it isn’t enough just to give your club a new lick of paint and new flooring every 10 years
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Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness