Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

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Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg
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I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
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News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

Sign up for FREE ezines & magazines
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg

News

Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio
Creating opportunities for older people to get physically active represents a major driver for growth
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
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Alliance Leisure
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1 - 15 of 10,972
Features
HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Analysis
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
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With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
People
The issue holding things back is not GPs’ lack of belief in the power of physical activity – it’s the lack of a quality offer they can refer to. We need to look at the supplier side, so all GPs have access to a good quality provider of exercise
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Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
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Promotional Feature
Promotional feature
We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Member access schemes
Move GB: Member access schemes
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions Ltd: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Governing body
EMD UK: Governing body
Exercise equipment
Eleiko Sport AB: Exercise equipment
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)