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Health Club Management

Health Club Management

News

PayAsUGym unveils new intelligence hub for fitness operators

PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.

The fitness marketplace provider has invested in the operator-facing platform as it moves to provide partners with market data and information that enables them to make better-informed strategic decisions.

PayAsUGym’s Partner Portal will use transactional data gathered from more than 2,300 fitness venues over a five-year period to power innovative new tools such as the Price Calculator, Missed Sales Analysis, Competitive Rank, and new Customer Feedback analysis.

It will also enable operators to assess the relative importance of online assets such as photography, venue descriptions and customer reviews in comparison to product and price, with a forecasting tool able to predict the impact of such changes on future revenue.

“As the UK’s fitness marketplace provider we have unique insight into which products sell for what prices, what search terms are driving traffic, and how operators compare to one another in the eyes of new customers. We want to share this information,” said PayAsUGym co-founder Neil Harmsworth.

“Our new Partner Portal represents a significant investment into the operators we work with and we view it as a vital component of our proposition and desire to put operators in total control over what they sell, what they charge, how they present themselves to new customers.”

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PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
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News

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Fitness Compared
Fitness Compared
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Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
Report
What role can sport and physical activity play in preventing crime and anti-social behaviour – and are our prisons making the most of this opportunity to change lives? Kate Cracknell reports
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
Supplier showcase
GoCardless & Speedflex
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
People
People profile
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
People profile
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
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Interview
In a 45- to 50-minute Blaze workout, members can burn anything from 500 to 1,000 calories
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I’ve always felt uncomfortable with the idea that membership of a full-service club might cost £60 a month, but a personal trainer will watch you do press-ups for an hour and also charge £60. One of those two numbers is wrong and I think the boutique industry will expose that
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People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
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People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
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We’ve been working to promote fitness as a lifestyle – last year we introduced a pop-up gym at Tallinn Airport. It’s free for everybody to use
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We've incorporated mental health and wellbeing into the whole Mindset experience
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Directory
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Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Catalogue Gallery
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Featured suppliers
Featured supplier: GoCardless becomes Direct Debit provider for King’s College and 1610 Active
Recurring payments platform GoCardless has become the Direct Debit provider for both 1610 Active and King’s Sport Gyms.
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Core Health & Fitness has launched a brand new HIIT rower to take on the market leader.
Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
More videos:
Company profiles
Company profile: Jordan Fitness
Jordan have been at the forefront of the design, manufacture and supply of functional fitness ...
Company profiles
Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
Diary dates
Job search
TVS Sports Surfaces
TVS Sports Surfaces