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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

PayAsUGym unveils new intelligence hub for fitness operators

PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.

The fitness marketplace provider has invested in the operator-facing platform as it moves to provide partners with market data and information that enables them to make better-informed strategic decisions.

PayAsUGym’s Partner Portal will use transactional data gathered from more than 2,300 fitness venues over a five-year period to power innovative new tools such as the Price Calculator, Missed Sales Analysis, Competitive Rank, and new Customer Feedback analysis.

It will also enable operators to assess the relative importance of online assets such as photography, venue descriptions and customer reviews in comparison to product and price, with a forecasting tool able to predict the impact of such changes on future revenue.

“As the UK’s fitness marketplace provider we have unique insight into which products sell for what prices, what search terms are driving traffic, and how operators compare to one another in the eyes of new customers. We want to share this information,” said PayAsUGym co-founder Neil Harmsworth.

“Our new Partner Portal represents a significant investment into the operators we work with and we view it as a vital component of our proposition and desire to put operators in total control over what they sell, what they charge, how they present themselves to new customers.”

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PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
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News

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Dyaco International
Dyaco International
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Elevate Arena
Elevate Arena
TRX MAPS, powered by PHYSMODO, performs a complete body movement assessment in less than 30
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Global Wellness Summit
Global Wellness Summit
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Features
Functional
Having good functional fitness is a lifetime requirement. We speak to operators taking functional fitness back to its roots to aid rehabilitation
Features
Research
The fitness industry in China is growing fast according to The IHRSA Greater China Health Club Report, produced in November 2018 in collaboration with Deloitte China. Kristen Walsh reports
Features
Cycling
What does the big data around group cycling show? What’s hot, who’s most engaged and what’s up and coming for the year ahead?
Features
ukactive
The sector’s challenge is to focus its collective efforts on the pillars of public life, delivering a beneficial impact for children and young adults, workers and older people, says Steven Ward
Features
Research
Leisure-net’s annual Health and Fitness Omnibus Survey (HAFOS) is now in its 15th year. We talk to Leisure-net’s Mike Hill about what’s changed, and what hasn’t, since 2002
Features
Group Exercise
We look at the current group exercise landscape and ask what’s likely to be trending in the year ahead, as well as tactics club operators can use to improve their results
Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
Features
EHFF 2019
The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
Features
Retention
Getting retention right is the key to success in gyms with memberships. Paul Bedford has turned retention into a science. We share case studies and top tips from the latest retention research
Features
Conference Report
The recent Power Plate RISE event (Retention, Insights, Solutions, Engagement) brought together research, expertise and practical solutions, supported by industry speakers Dr Paul Bedford, retention specialist and David Minton, CEO of The Leisure Database Company (TLDC)
Features
Sweating the details
The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
Features
People
I don’t think there’s a better way to shred fat and build definition than via group exercise kickboxing/boxing and more importantly, it’s flat-out super fun
People
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers
People
A couple of years ago, I attended a women’s leadership summit at IHRSA. I really enjoyed being in a room with female business leaders and left inspired to do more of that kind of activity, but couldn’t find an outlet
People
We’re seeing more big box gyms opening boutique-style offerings within their clubs. The question is, can they be good at delivering one thing when they have all the other gym operations to deliver? Because let’s be honest – if they can do that, our concept is in trouble!
People
That’s the biggest change I see in the fitness industry now: these young people come up with a new concept and they get capital to launch it, as opposed to the old days when you were under-financed.”
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
Our education programme, Mind Set, covers everything from gut health and weight management to positive psychology and behaviour change
People
We raised around £20m of capital for our first Social Impact Fund. We’re on course to receive outcomes payments of about £60m, with predicted savings to government of about £130m
People
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
Promotional Feature
Promotional feature
The CEO & founder of Barcelona Bootcamp talks to HCM about the growth of his luxury fitness holidays in Spain and his plans to expand the five-star experience across Europe
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Featured supplier news
Featured supplier: EXF supports Third Space to create London’s largest functional training space at The Yard
Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club.
Featured supplier news
Featured supplier: active-net gets behind campaign to delete blood cancer
active-net is supporting the work of blood cancer charity, DKMS, by encouraging greater awareness of stem cell donation within the BAME community.
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
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Move GB: Member access schemes
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Barcelona Bootcamp: Corporate retreats
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Sothys: Skincare
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SpaBooker: Spa software
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Dyaco International: Fitness equipment
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SportSoft UK Ltd: Management software
Property & Tenders
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Kirklees Active Leisure
Property & Tenders
New Brighton, Wirral, Merseyside
Wirral Borough Council
Property & Tenders
Diary dates
27-28 Mar 2019
Eastwood Hall, Nottingham, United Kingdom
Diary dates
24-25 Apr 2019
Business Design Centre, London, United Kingdom
Diary dates
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