Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

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Orangetheory Fitness opens Manhattan Studio

US-based health club chain Orangetheory Fitness has opened its first corporate-owned studio in New York City.

Located in the Astor Place neighborhood, the vibrant community where East and West Villages meet in Manhattan. The studio is the fifth Orangetheory Fitness studio to open in the city but all other four are operated by franchisees.

The studio will feature a large, multi-level layout – making it unique in the Orangetheory portfolio as it is the first to to rise above one storey – and has been designed to motivate members with upbeat music, modern equipment, contemporary lighting and art.

"We're elated to be opening our first corporately owned Orangetheory Fitness studio in New York City, one of the workout capitals of the world," said Dave Long, co-founder and chief executive officer of Orangetheory Fitness.

"This studio is located in the heart of the city and will allow us to continue to grow our Orangetheory Nation while providing us with an ideal spot to continuously deliver the most unique, challenging and results oriented workouts to New Yorkers."

The opening is part of the company’s explosive growth in the US, which saw a 69 per cent increase in studio openings in 2016 from the year before.

The company also relocated its HQ from its original home in Fort Lauderdale, Florida, to a 36,000-square-foot facility in the city of Boca Raton.

Orangetheory launched its first studio in Florida in March 2010 and has since become one of the world's largest fitness franchises, with 500 studios in seven countries – the US, Canada, the UK, Australia, Mexico, Dominican Republic and Colombia.

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US-based health club chain Orangetheory Fitness has opened its first corporate-owned studio in New York City.
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News

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Les Mills
Les Mills
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Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
Features
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People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
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We signed an agreement with FoodWell, to be part of its inaugural 9,000sq ft site in Manchester, offering group fitness classes, a mindful restaurant and a series of workshops on healthy living options and we’ll be operating a Rejuvenate studio within this development
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As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
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You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
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I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
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Anyone looking into the boutique market thinking it’s going to cost them ‘X’ needs to double that figure. it isn’t enough just to give your club a new lick of paint and new flooring every 10 years
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Every Blaze participant wears their own Myzone heart rate belt, which monitors their pulse and shows work rate in easy to understand colour zones
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As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
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Promotional feature
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Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Les Mills
Les Mills