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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent)3. Highly qualified (14 per cent)

4. Patience (12 per cent)5. A positive attitude (10 per cent)

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Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
HAF,FIT,IND,PTS,TRA
THUMB27879_932935.jpg
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Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
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ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
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Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
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Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
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Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
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With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
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Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
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Acknowledging your intention and feeling gratitude are important aspects of our classes. We aspire to help our members release stress, anxiety and tension
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
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Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Management software
GymSales: Management software
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Governing body
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Architects/designers
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Spa software
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Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent)3. Highly qualified (14 per cent)

4. Patience (12 per cent)5. A positive attitude (10 per cent)

Sign up for FREE ezines & magazines
Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
HAF,FIT,IND,PTS,TRA
THUMB27879_932935.jpg

News

Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson
Exercise has the ability to improve brain function in previously sedentary, overweight individuals. The University
Fitness equipment giant Nautilus has named James "Jim" Barr IV as its chief executive officer.
Leading UK cancer charities have called for newly diagnosed to be prescribed exercise and nutrition
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
Solent University has officially opened its new £28m sports and fitness centre. The centre houses
Nautilus
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WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes
UK children will be offered a greater opportunity to take part in 60 minutes of
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best
The best class instructors earn the best salaries the market offers, bringing enhanced value to
MoveGB
MoveGB
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in
Research from property experts at Colliers International suggests people are increasingly willing to pay more
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Boutique health and fitness operator Ten Health and Fitness plans to double the size of
Dyaco International
Dyaco International
1 - 15 of 10,997
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
Features
People
People think we live in terrible times, but actually the world has never been in a better state - Dr Mouna Esmaeilzadeh
People
HCM people

Pitbull and Tony Robbins

Founders and advisers, Grit Bxng
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
People
Acknowledging your intention and feeling gratitude are important aspects of our classes. We aspire to help our members release stress, anxiety and tension
People
HCM people

Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
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Ben Keenan

SUF Cycling: commercial director
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
People
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
People
HCM people

Hannah Lanel

Founder: The Fore
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
People
HCM people

Dirk Van Der Flier

Gym Plus Group: chair
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Management software
GymSales: Management software
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Governing body
EMD UK: Governing body
Member access schemes
Move GB: Member access schemes
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
ResortSuite: Spa software
Locking solutions
Ojmar: Locking solutions
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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