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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Life Fitness adds to top team ahead of spin off from Brunswick

Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.

The recruits include two new faces to the firm's top team – Judith Toland has been named chief marketing officer, while Alla K. Woodson has been given the role of vice president, global customer experience and service.

Describing the pair as "two transformational leaders", Jaime Irick, president of Life Fitness, said the appointments come at "a time of rapid change in the fitness industry".

“Life Fitness is leading the digital transformation in fitness and that requires the continued transformation and adaptation of our business to support that change,” Irick said.

“Judith and Alla will play crucial roles in fulfilling our vision and leading Life Fitness into the future. Both are uniquely skilled to deliver on operational excellence and experiences that delight our customers.”

To lead the company’s recently announced spin from parent company Brunswick Corporation, Royal Simmons has also joined Life Fitness, after serving as global financial planning and analysis leader for GE Gas Power Systems.

“With Royal’s appointment, we’re preparing Life Fitness to be a standalone, publicly-traded company with a laser focus on delivering unique and differentiated value to our customers through a combination of industry leading fitness products and our open architecture software platform, Halo Fitness Cloud,” said Irick.

“As an independent company, we will increase our focus and speed in delivering innovative solutions."

Brunswick announced its plans to spin off Life Fitness last month.

In a statement, Brunswick said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Life Fitness will remain headquartered in Rosemont, Illinois and the business will be led by Irick.

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Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.
HAF,PHR,SUP
THUMB26379_836272.jpg
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Diary dates
23-25 Jul 2019
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News

Life Fitness adds to top team ahead of spin off from Brunswick

Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.

The recruits include two new faces to the firm's top team – Judith Toland has been named chief marketing officer, while Alla K. Woodson has been given the role of vice president, global customer experience and service.

Describing the pair as "two transformational leaders", Jaime Irick, president of Life Fitness, said the appointments come at "a time of rapid change in the fitness industry".

“Life Fitness is leading the digital transformation in fitness and that requires the continued transformation and adaptation of our business to support that change,” Irick said.

“Judith and Alla will play crucial roles in fulfilling our vision and leading Life Fitness into the future. Both are uniquely skilled to deliver on operational excellence and experiences that delight our customers.”

To lead the company’s recently announced spin from parent company Brunswick Corporation, Royal Simmons has also joined Life Fitness, after serving as global financial planning and analysis leader for GE Gas Power Systems.

“With Royal’s appointment, we’re preparing Life Fitness to be a standalone, publicly-traded company with a laser focus on delivering unique and differentiated value to our customers through a combination of industry leading fitness products and our open architecture software platform, Halo Fitness Cloud,” said Irick.

“As an independent company, we will increase our focus and speed in delivering innovative solutions."

Brunswick announced its plans to spin off Life Fitness last month.

In a statement, Brunswick said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Life Fitness will remain headquartered in Rosemont, Illinois and the business will be led by Irick.

Sign up for FREE ezines & magazines
Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.
HAF,PHR,SUP
THUMB26379_836272.jpg

News

Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson
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Asia
Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
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Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
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Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
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Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
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Pitbull and Tony Robbins

Founders and advisers, Grit Bxng
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
People
My dream is for our industry to have a much more significant impact on global health; there is still so much more we can do - Rasmus Ingerslev
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Acknowledging your intention and feeling gratitude are important aspects of our classes. We aspire to help our members release stress, anxiety and tension
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Dirk Van Der Flier

Gym Plus Group: chair
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
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Hannah Lanel

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With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
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Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Audio visual
Hutchison Technologies: Audio visual
Management software
GymSales: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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