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Health Club Management

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Bupa retirement homes bring new fitness kit in-house to avoid 'intimidating gyms'

Many of our residents feel intimidated in a traditional gym environment
– Laura Hoskin, operations project co-ordinator, Richmond Villages

A group of retirement homes is installing specialist fitness equipment because residents find traditional gyms intimidating, according to healthcare provider Bupa.

Richmond Villages, owned by Bupa, has specified fitness equipment at its homes in Witney, Oxfordshire, and Aston-on-Trent, Derbyshire – with plans to add more gyms at its properties across the UK.

“Many of our residents feel intimidated in a traditional gym environment, but in our facilities they’re exercising alongside users of a similar age, with similar challenges and goals, and on equipment that has been carefully selected to best meet their requirements," said Laura Hoskin, operations project coordinator at Richmond Villages.

"This makes them feel much more comfortable and encouraged to use the gym to stay active.”

The facility in Aston-on-Trent is 625sq ft (58sq m) and comprises a range of cardio, strength and group exercise equipment from Life Fitness. It is free of charge to residents, who are supported by gym staff during sessions.

Gyms can also be accessed by individuals, as part of the GP referral scheme, but also by a restricted number of non-residents, as part of a monthly membership.

Richmond Villages is preparing to open its eighth facility nationwide, with homes offering a combination of independent and assisted living to people aged over 55.

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A group of retirement homes is installing specialist fitness equipment because residents find traditional gyms intimidating, according to healthcare provider Bupa.
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