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Health Club Management

Health Club Management

News

Bupa retirement homes bring new fitness kit in-house to avoid 'intimidating gyms'

Many of our residents feel intimidated in a traditional gym environment
– Laura Hoskin, operations project co-ordinator, Richmond Villages

A group of retirement homes is installing specialist fitness equipment because residents find traditional gyms intimidating, according to healthcare provider Bupa.

Richmond Villages, owned by Bupa, has specified fitness equipment at its homes in Witney, Oxfordshire, and Aston-on-Trent, Derbyshire – with plans to add more gyms at its properties across the UK.

“Many of our residents feel intimidated in a traditional gym environment, but in our facilities they’re exercising alongside users of a similar age, with similar challenges and goals, and on equipment that has been carefully selected to best meet their requirements," said Laura Hoskin, operations project coordinator at Richmond Villages.

"This makes them feel much more comfortable and encouraged to use the gym to stay active.”

The facility in Aston-on-Trent is 625sq ft (58sq m) and comprises a range of cardio, strength and group exercise equipment from Life Fitness. It is free of charge to residents, who are supported by gym staff during sessions.

Gyms can also be accessed by individuals, as part of the GP referral scheme, but also by a restricted number of non-residents, as part of a monthly membership.

Richmond Villages is preparing to open its eighth facility nationwide, with homes offering a combination of independent and assisted living to people aged over 55.

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A group of retirement homes is installing specialist fitness equipment because residents find traditional gyms intimidating, according to healthcare provider Bupa.
HAF
Residents are supported by gym staff, who are all trained in working with the user demographic
Focus Training
Focus Training

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People
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What’s on offer in gyms doesn’t appeal to the majority of the population. I’m intrigued to know why the market doesn’t respond
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The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
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You have to be careful when you implement change, taking the time to explain what you’re doing and why. It doesn’t matter if it’s a change to the team or a new investor coming into the business – it feels personal to people - Eve Sukhnandan
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Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
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There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
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Les Mills
Les Mills