MoveGB
MoveGB
MoveGB
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

PROMOTION

Let's distinguish new market entrants by those that add value and those that don't

MoveGB is a collaboration platform that drives loyalty and retention, not an aggregator. We enable partners to collaborate to achieve this, rather than aggregate them
– Alistair Rollins, CEO of MoveGB

MoveGB is a platform that collaborates with active leisure providers to drive loyalty and retention.

Our economic goals are aligned with those of our partners, and our mission - to get more people active in more ways - is aligned with the goals of our members, who seek variety and convenience.

So that’s a win-win-win.

- A win for our partners who get more value from new customers staying longer and being more active.

- A win for our members who get the convenience and variety they crave.

- And a win for MoveGB because our model drives growth for us and the industry we all serve.

That said, it’s important to acknowledge conversation in the industry.

Although MoveGB collaborates with leisure providers rather than aggregates them, we are sometimes mentioned in the same breath as aggregators. While we don’t think aggregation per se is inherently problematic - it can drive higher penetration across the market as a whole - we do have one message for the industry at the moment, and it’s that we need to be wary of equating and bunching together more recent market entrants with those whose models may rely more on discounting.

Maybe a helpful way to distinguish would be between those new entrants which add value and those which don’t.

The MoveGB model, where fitness partners collaborate to drive retention while operating at a premium price point, only creates value.

In fact, a recent study comparing single-venue users (non-MoveGB) with multi-venue users (MoveGB members) showed that the multi-venue customers stay on average 7.5 months longer.

Why is this?

Exercise scientists at the University of Florida observed individuals who modified their workouts every two weeks over an eight-week period. Those individuals appeared to enjoy their workouts more and were more inclined to stick with their exercise programmes when compared with individuals who followed the same workout regimens week after week.

The industry generally accepts this analysis as typical and true.

We believe this describes the Move effect in a nutshell.

Activity variety keeps customers physically challenged but, crucially, more mentally stimulated too. Add in the social benefits of group exercise and you have a perfect recipe to keep customers coming back and make them more active.

This then translates into 7.5 months of real extra value - the Move effect - to share with our partners.

As an industry, we still underestimate the power of a varied fitness regime - and the growing appetite for it, especially among emerging customer segments.

We also underestimate the lessons from other industries about how only truly customer-centric models are the ones that win out in the digitised world we live in.

We identified the opportunity to better meet this appetite and these changing power shifts.

The key was understanding the data at our fingertips. In our previous company, The Retention People, we had access to crystal clear evidence showing us the correlation between activity variety and retention.

We’ve used the power of that insight to make MoveGB the largest multi-venue provider in the UK - both in terms of partner and customer size - and our mission has moved on too.

Openness and transparency are now more firmly at the heart of how we work.

We’re collaborating with our partners more extensively, sharing data transparently and fluidly and working together with flexibility and resourcefulness.

Together, we’re finding more ways to add more valuable customers to our partners’ bases.

Because that is how we keep that win-win-win alive.

We’re currently sharing a case study with one of our partners, Parkwood Leisure, where, as well as generating thousands of pounds in new revenue, MoveGB contributed 1,320 new, direct, customers for one of their sites over a two-year period.

Find out more or contact MoveGB

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
MoveGB is a platform that collaborates with active leisure providers to drive loyalty and retention.
HAF,FIT,PHR,RES
imagesX/THUMB342290_634267_307021.jpg
Latest News
Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson ...
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You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
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Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
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People
Acknowledging your intention and feeling gratitude are important aspects of our classes. We aspire to help our members release stress, anxiety and tension
People
HCM people

Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
People
HCM people

Pitbull and Tony Robbins

Founders and advisers, Grit Bxng
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
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Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Click on a catalogue to view it online
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Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

PROMOTION

Let's distinguish new market entrants by those that add value and those that don't

MoveGB is a collaboration platform that drives loyalty and retention, not an aggregator. We enable partners to collaborate to achieve this, rather than aggregate them
– Alistair Rollins, CEO of MoveGB

MoveGB is a platform that collaborates with active leisure providers to drive loyalty and retention.

Our economic goals are aligned with those of our partners, and our mission - to get more people active in more ways - is aligned with the goals of our members, who seek variety and convenience.

So that’s a win-win-win.

- A win for our partners who get more value from new customers staying longer and being more active.

- A win for our members who get the convenience and variety they crave.

- And a win for MoveGB because our model drives growth for us and the industry we all serve.

That said, it’s important to acknowledge conversation in the industry.

Although MoveGB collaborates with leisure providers rather than aggregates them, we are sometimes mentioned in the same breath as aggregators. While we don’t think aggregation per se is inherently problematic - it can drive higher penetration across the market as a whole - we do have one message for the industry at the moment, and it’s that we need to be wary of equating and bunching together more recent market entrants with those whose models may rely more on discounting.

Maybe a helpful way to distinguish would be between those new entrants which add value and those which don’t.

The MoveGB model, where fitness partners collaborate to drive retention while operating at a premium price point, only creates value.

In fact, a recent study comparing single-venue users (non-MoveGB) with multi-venue users (MoveGB members) showed that the multi-venue customers stay on average 7.5 months longer.

Why is this?

Exercise scientists at the University of Florida observed individuals who modified their workouts every two weeks over an eight-week period. Those individuals appeared to enjoy their workouts more and were more inclined to stick with their exercise programmes when compared with individuals who followed the same workout regimens week after week.

The industry generally accepts this analysis as typical and true.

We believe this describes the Move effect in a nutshell.

Activity variety keeps customers physically challenged but, crucially, more mentally stimulated too. Add in the social benefits of group exercise and you have a perfect recipe to keep customers coming back and make them more active.

This then translates into 7.5 months of real extra value - the Move effect - to share with our partners.

As an industry, we still underestimate the power of a varied fitness regime - and the growing appetite for it, especially among emerging customer segments.

We also underestimate the lessons from other industries about how only truly customer-centric models are the ones that win out in the digitised world we live in.

We identified the opportunity to better meet this appetite and these changing power shifts.

The key was understanding the data at our fingertips. In our previous company, The Retention People, we had access to crystal clear evidence showing us the correlation between activity variety and retention.

We’ve used the power of that insight to make MoveGB the largest multi-venue provider in the UK - both in terms of partner and customer size - and our mission has moved on too.

Openness and transparency are now more firmly at the heart of how we work.

We’re collaborating with our partners more extensively, sharing data transparently and fluidly and working together with flexibility and resourcefulness.

Together, we’re finding more ways to add more valuable customers to our partners’ bases.

Because that is how we keep that win-win-win alive.

We’re currently sharing a case study with one of our partners, Parkwood Leisure, where, as well as generating thousands of pounds in new revenue, MoveGB contributed 1,320 new, direct, customers for one of their sites over a two-year period.

Find out more or contact MoveGB

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
MoveGB is a platform that collaborates with active leisure providers to drive loyalty and retention.
HAF,FIT,PHR,RES
imagesX/THUMB342290_634267_307021.jpg
Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson
Exercise has the ability to improve brain function in previously sedentary, overweight individuals. The University
Fitness equipment giant Nautilus has named James "Jim" Barr IV as its chief executive officer.
Leading UK cancer charities have called for newly diagnosed to be prescribed exercise and nutrition
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
Solent University has officially opened its new £28m sports and fitness centre. The centre houses
MoveGB
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Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
Features
People
Acknowledging your intention and feeling gratitude are important aspects of our classes. We aspire to help our members release stress, anxiety and tension
People
HCM people

Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
People
HCM people

Pitbull and Tony Robbins

Founders and advisers, Grit Bxng
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
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The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
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People think we live in terrible times, but actually the world has never been in a better state - Dr Mouna Esmaeilzadeh
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Ben Keenan

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This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
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Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
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Dirk Van Der Flier

Gym Plus Group: chair
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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Hannah Lanel

Founder: The Fore
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member access schemes
Move GB: Member access schemes
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Sothys: Skincare
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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