Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Health Club Management

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Health Club Management

Health Club Management

News

Les Mills partners with Disney to create kids' Marvel superhero workout

The music and moves have been carefully choreographed, but getting active and having fun is the number one priority
– Diana Archer Mills

Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to get millions of children more physically active.

The specially-created, five-minute workouts for kids have been produced under a “Move Like The Avengers” banner.

Based on Les Mills’ Born to Move children’s exercise programme, the free workouts feature Marvel characters such as Thor and Black Widow leading fully choreographed exercise routines for children aged 8 to 12.

Timed to coincide with the release of Marvel Studios' Avengers: Endgame – which is set to hit cinemas on 26 April 2019 – Move Like The Avengers combines live action with music and animated Marvel graphics.

“The music and moves have been carefully choreographed, but getting active and having fun is the number one priority,” says co-presenter and Les Mills Creative director, Diana Archer Mills.

“It's guaranteed to be an uplifting experience – children can enjoy the thrill of mastering new skills and, as a result, their confidence grows and fuels their appetite to learn more.”

Marvel’s Avengers characters were chosen for their cross-generational appeal – Les Mills hopes that the free workouts will attract not only kids, but parents and teachers too.

“Being active and fit benefits everyone in many ways, but it also gives children the confidence to say ‘I can’ – and this is what inspires me,” says Born To Move creative director, Janine Phillips.

“I love giving children the opportunity to realise their potential through physical activity, and Move Like The Avengers really delivers on that."

The workouts can be accessed and viewed on a dedicated website, www.lesmills.com/Avengers.

Sign up for FREE ezines & magazines
Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to get millions of children more physically active.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB341281_623476_555480.jpg
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Catalogue Gallery
Click on a catalogue to view it online
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Architects/designers
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Exercise equipment
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Trade associations
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Property & Tenders
Diary dates
26-27 Jun 2019
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Diary dates
06-07 Jul 2019
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Diary dates

News

Les Mills partners with Disney to create kids' Marvel superhero workout

The music and moves have been carefully choreographed, but getting active and having fun is the number one priority
– Diana Archer Mills

Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to get millions of children more physically active.

The specially-created, five-minute workouts for kids have been produced under a “Move Like The Avengers” banner.

Based on Les Mills’ Born to Move children’s exercise programme, the free workouts feature Marvel characters such as Thor and Black Widow leading fully choreographed exercise routines for children aged 8 to 12.

Timed to coincide with the release of Marvel Studios' Avengers: Endgame – which is set to hit cinemas on 26 April 2019 – Move Like The Avengers combines live action with music and animated Marvel graphics.

“The music and moves have been carefully choreographed, but getting active and having fun is the number one priority,” says co-presenter and Les Mills Creative director, Diana Archer Mills.

“It's guaranteed to be an uplifting experience – children can enjoy the thrill of mastering new skills and, as a result, their confidence grows and fuels their appetite to learn more.”

Marvel’s Avengers characters were chosen for their cross-generational appeal – Les Mills hopes that the free workouts will attract not only kids, but parents and teachers too.

“Being active and fit benefits everyone in many ways, but it also gives children the confidence to say ‘I can’ – and this is what inspires me,” says Born To Move creative director, Janine Phillips.

“I love giving children the opportunity to realise their potential through physical activity, and Move Like The Avengers really delivers on that."

The workouts can be accessed and viewed on a dedicated website, www.lesmills.com/Avengers.

Sign up for FREE ezines & magazines
Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to get millions of children more physically active.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB341281_623476_555480.jpg

News

Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio
Creating opportunities for older people to get physically active represents a major driver for growth
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym
Alliance Leisure
Alliance Leisure
WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit
Northumbria University (NU) has set out to uncover in detail the important role that structured
A majority of mothers do not exercise because it makes them feel guilty about not
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City
Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe.
Low-cost gym operator EōS Fitness has acquired five former Gold's Gym locations in Utah –
Focus Training
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The Gym Group has launched a marketing campaign targeting teenagers who are in the midst
Les Mills
Les Mills
1 - 15 of 10,972
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
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Features
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New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
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Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
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The issue holding things back is not GPs’ lack of belief in the power of physical activity – it’s the lack of a quality offer they can refer to. We need to look at the supplier side, so all GPs have access to a good quality provider of exercise
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Technogym has helped us ensure that every facility has the same selection of equipment. It’s part of the commitment we’ve made to deliver a top quality service for every community
People
We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
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Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating
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The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
People
Promotional Feature
Promotional feature
These new products offer the market a complete indoor cycling solution. We have indoor bikes that cover both home and commercial fitness sectors, and user groups from general health and fitness, to elite sport - Richard Baker, CEO, Wattbike
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Featured supplier: Matrix unveils Glute Trainer
At this year's FIBO fitness equipment giant Matrix debuted a host of new products and innovations, including the Glute Trainer.
Opinion
promotion
I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
Opinion: Let's distinguish new market entrants by those that add value and those that don't
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Audio visual
Hutchison Technologies: Audio visual
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Member access schemes
Move GB: Member access schemes
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
ResortSuite: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness