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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Lancashire's Up and Active project returning '£28 for every £1'

A project aiming to get people across East Lancashire more physically active is achieving a social return on investment of £28 for every £1 spent.

The Up and Active programme offers activity sessions based around exercise – including targeted weight management activities, a programme of exercise for children and young people and a dedicated cardiac rehabilitation programme.

The scheme is delivered by a consortium of five East Lancashire leisure trusts – Pendle Leisure Trust, Burnley Leisure Trust, Hyndburn Leisure Trust, Rossendale Leisure Trust and Ribble Valley Borough Council – and was assessed by an external evaluator between March and May 2019.

The resulting social return on investment (SROI) report – carried out by The Evaluator, a company specialising in evaluating charitable projects – showed that in addition to providing an SROI of £28.19, the Up and Active scheme had resulted in 14,213 people reporting better mobility.

A further 3,324 people benefitted from a speedier recovery from an operation and 2,091 people saw an improvement in a specific mental health condition.

In total, 392,677 people have now been referred to a weight management early intervention through the Up and Active programme.

"The results of the report shows that many people are benefiting from the services and activities we collectively provide and are feeling happier, more confident and enjoying life more by using our facilities and services on a regular basis," said a spokesperson for the Up and Active consortium.

The majority of those using the Up and Active programme are deemed vulnerable in some way, struggling to engage with mainstream physical activity, often due to ill health.

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News

Lancashire's Up and Active project returning '£28 for every £1'

A project aiming to get people across East Lancashire more physically active is achieving a social return on investment of £28 for every £1 spent.

The Up and Active programme offers activity sessions based around exercise – including targeted weight management activities, a programme of exercise for children and young people and a dedicated cardiac rehabilitation programme.

The scheme is delivered by a consortium of five East Lancashire leisure trusts – Pendle Leisure Trust, Burnley Leisure Trust, Hyndburn Leisure Trust, Rossendale Leisure Trust and Ribble Valley Borough Council – and was assessed by an external evaluator between March and May 2019.

The resulting social return on investment (SROI) report – carried out by The Evaluator, a company specialising in evaluating charitable projects – showed that in addition to providing an SROI of £28.19, the Up and Active scheme had resulted in 14,213 people reporting better mobility.

A further 3,324 people benefitted from a speedier recovery from an operation and 2,091 people saw an improvement in a specific mental health condition.

In total, 392,677 people have now been referred to a weight management early intervention through the Up and Active programme.

"The results of the report shows that many people are benefiting from the services and activities we collectively provide and are feeling happier, more confident and enjoying life more by using our facilities and services on a regular basis," said a spokesperson for the Up and Active consortium.

The majority of those using the Up and Active programme are deemed vulnerable in some way, struggling to engage with mainstream physical activity, often due to ill health.

Sign up for FREE ezines & magazines
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Features
Statistics
While Sweden (21.6 per cent) and Norway (21.4 per cent) have the highest ratios of fitness club members relative to the total population, Ukraine (2.9 per cent) and Turkey (2.6 per cent) have low penetration rates, which could indicate potential for growth
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Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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Job search
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Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
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Harlands Group testimonial
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Les Mills
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