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Health Club Management

Health Club Management

News

Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa

The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars.

The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US.

Hard Rock International CEO James F. Allen has assembled a large design team – including Klai Juba Wald Architects, Rockwell Group, EDSA, Wilson Associates, Wimberly Interiors, Cleo Design and Laurence Lee Associates – to work on different elements of the project, described as “one of the world’s most elaborate casino complexes.”

The site’s hotel will be expanded to include 806 additional guestrooms and suites, with 638 in the guitar tower, bringing the total number to 1,300.

At the base of the new tower will be an elaborate 10-acre pool complex, with private villas surrounded entirely by water and waterfalls.

Other additions to the resort include around 60,000sq ft 5,574sq m) of new retail and restaurant space, a new business centre and a 41,000sq ft (3,809sq m) spa. The existing casino will also be doubled in size and the Hard Rock Live theatre and television studio will be redesigned and rebuilt at a cost of US$100m (€86m, £76m) by Montreal-based Sceno Plus, enhancing its capacity to 7,000.

The entirety of the work is expected to be completed by mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.

“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” said Seminole Tribe chair Marcellus Osceola Jr. “Our guitar tower will attract global attention.”

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The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn, with the addition of a 450ft high tower shaped like back- to-back guitars.
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The resort will feature a 450ft high tower shaped like back-to-back guitars / Hard Rock International
Fitness On Demand
Fitness On Demand

News

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Active IQ
Active IQ
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Perfect Gym Solutions SA.
Perfect Gym Solutions SA.
PureGym has completed the acquisition of Soho Gyms and its 10 clubs, all of which
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Featured suppliers
Featured supplier: Alliance Leisure launches new training and marketing brand
In response to the continued success of Alliance Leisure’s client support services, the organisation has relaunched this part of the business under a new brand.
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Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
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Opinion
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Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
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Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
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Finance
Portman Asset Finance Limited: Finance
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Swimrite Supplies Ltd / SRS Leisure: Retail solutions
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Sothys: Skincare
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AJ Products: Furniture suppliers
Spa software
SpaBooker: Spa software
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Taylor Made Designs: Clothing/promotional merchandise
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Rephouse: Flooring
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Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers
Safe Space Lockers Ltd: Lockers
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Zynk Design Consultants: Architects/designers
Property & Tenders
Dundonald International Ice Bowl
Lisburn and Castlereagh Council
Property & Tenders
Port Talbot
Neath Port Talbot County Borough Council
Property & Tenders
Diary dates
27-28 Jun 2018
Exhibition Centre Liverpool, Liverpool, United Kingdom
Diary dates
02-03 Jul 2018
The Principal, Manchester,
Diary dates
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Fitness On Demand
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