STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs

Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.

The deal follows an initial 12-month partnership which saw a steady growth of gympass usage across the Bannatyne estate.

The number of Gympass-based memberships at Bannatyne clubs grew from 1,000 in December 2018 to 1,800 in January 2019 – representing a 77 uplift in revenue. The number of Bannatyne sites with Gympass usage also increased from 45 to 68 between December and January.

Figures provided by Gympass show that at one of the sites – Bannatyne Norwich – the number of Gympass users jumped from 41 in May 2018, before the partnership officially launched, to 228 in June 2018. The growth continued throughout 2018 to reach 343 members by December, with a further jump in January 2019 to 514.

As part of the new agreement, all of Bannatyne's 72 clubs will now be made available for Gympass members.

The deal will also extend beyond the Gympass platform, with a host of live wellness events planned. Bannatyne employees will regularly be invited into the offices of Gympass’ corporate clients to run fitness classes and health checks, while Gympass plans to hold wellbeing events, such as breakfast workouts, at Bannatyne Clubs to encourage more people to try the facilities.

“Our relationship with Gympass has proven to be extremely successful over the past year, showing considerable uplift in revenue and attendance at our facilities from corporate members,” said Adrian Worsley, national operations manager at Bannatyne Health Clubs.

“We're excited to evolve this partnership, working with Gympass for another three years and working closely with our Corporate Sales team to ensure we deliver the most effective strategy possible.”

Eamon Lloyd, head of partnerships at Gympass, added: "We are solidifying our partnership with Bannatyne Health Clubs, offering access to their extensive range of clubs for another three years."

Gympass has partnerships with a number of leading UK employers – including Aviva, Rolls Royce and Thames Water. Last month the platform signed a deal with Tesco, which will see the retail giant's 300,000 staff members being offered subsidised gym memberships.

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Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
HAF,FIT,IND,PTS,SAM,TEC
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News

Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs

Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.

The deal follows an initial 12-month partnership which saw a steady growth of gympass usage across the Bannatyne estate.

The number of Gympass-based memberships at Bannatyne clubs grew from 1,000 in December 2018 to 1,800 in January 2019 – representing a 77 uplift in revenue. The number of Bannatyne sites with Gympass usage also increased from 45 to 68 between December and January.

Figures provided by Gympass show that at one of the sites – Bannatyne Norwich – the number of Gympass users jumped from 41 in May 2018, before the partnership officially launched, to 228 in June 2018. The growth continued throughout 2018 to reach 343 members by December, with a further jump in January 2019 to 514.

As part of the new agreement, all of Bannatyne's 72 clubs will now be made available for Gympass members.

The deal will also extend beyond the Gympass platform, with a host of live wellness events planned. Bannatyne employees will regularly be invited into the offices of Gympass’ corporate clients to run fitness classes and health checks, while Gympass plans to hold wellbeing events, such as breakfast workouts, at Bannatyne Clubs to encourage more people to try the facilities.

“Our relationship with Gympass has proven to be extremely successful over the past year, showing considerable uplift in revenue and attendance at our facilities from corporate members,” said Adrian Worsley, national operations manager at Bannatyne Health Clubs.

“We're excited to evolve this partnership, working with Gympass for another three years and working closely with our Corporate Sales team to ensure we deliver the most effective strategy possible.”

Eamon Lloyd, head of partnerships at Gympass, added: "We are solidifying our partnership with Bannatyne Health Clubs, offering access to their extensive range of clubs for another three years."

Gympass has partnerships with a number of leading UK employers – including Aviva, Rolls Royce and Thames Water. Last month the platform signed a deal with Tesco, which will see the retail giant's 300,000 staff members being offered subsidised gym memberships.

Sign up for FREE ezines & magazines
Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB340760_964219_581867.jpg

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Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
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Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
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We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Vital Tech
Vital Dome is the company’s patented and proprietary technology. Vital Tech has full control over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Shapewatch: Fitness equipment
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
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Diary dates
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STA-Swimming Teachers Association
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